TIDMSBDS

RNS Number : 2565B

Silver Bullet Data Services Grp PLC

01 June 2023

1 June 2023

Silver Bullet Data Services Group plc

("Silverbullet" or the "Company", or, together with its subsidiaries, the "Group")

Convertible Loan Note Fundraise of GBP500,000

Silverbullet (AIM: SBDS), a provider of digital transformation services and products, is pleased to announce that it has raised GBP500,000 via the issue of convertible loan notes (the "Convertible Loan Notes" or "CLNs").

The CLNs provide the Company with additional working capital to support the significant growth in sales of 4D and its services offering . Particularly in the current macro economic climate, a number of the Company's blue chip US and global clients often demand lengthy payment terms, however the Board believes that such blue chip clients demonstrate the quality of the Company's offering and present significant opportunity for organic revenue growth. The additional working capital provided by the CLNs will enable the company to continue its strong growth and path to profitability and cash flow positivity.

The Convertible Loan Notes have a term of three years and attract interest at a rate of 12% per annum, which is payable commencing on the date of issue either as to, at the Company's option:

 
 --   8% per annum paid monthly plus 4% payable via the issue 
       of additional Convertible Loan Notes as payment in kind; 
       or 
 --   12% payable via the issue of additional Convertible Loan 
       Notes as payment in kind. 
 

Further information of the terms of the CLNs:

 
 --   The CLNs are unsecured and convertible into new ordinary 
       shares of 1p in the Company ("Ordinary Shares") at the 
       price of GBP0.50 per new Ordinary Share, a premium of 
       approximately 10% to the closing bid price of the Company's 
       Ordinary Shares on AIM on 30 May 2023 (the "Conversion 
       Price"); 
 --   The CLNs are convertible, in part or in full, at the 
       option of the noteholders from the date of issue until 
       the final repayment date, being the third anniversary 
       of the date of issue. In addition, the CLNs are convertible 
       automatically on a change of control of the Company, 
       subject to certain limitations; 
 --   If not repaid, redeemed or converted by the third anniversary 
       of issue, the CLNs are repayable in cash in full together 
       with accrued interest on that date; 
 --   The CLNs may be redeemed in cash at the option of the 
       Company at any time at 115% of par. The Lender will have 
       a period of 15 business days to respond to an offer to 
       redeem with a conversion notice which would render the 
       offer to redeem null and void and such notes would convert 
       into new Ordinary Shares at the conversion price of GBP0.50; 
 --   If converted in full at the Conversion Price, the CLNs 
       will represent approximately 8.2 per cent of the issued 
       share capital of the Company as then enlarged (excluding 
       the impact of any additional notes created through the 
       payment in kind of interest payments and assuming no 
       other new Ordinary Shares are issued by the Company in 
       the period until conversion); 
 

It is noted that the maximum number of new Ordinary Shares that may be issued on conversion of the Convertible Loan Notes, including the potential impact of any additional notes that may be issued as payment in kind of interest payments, is 1,430,768 Ordinary Shares.

Related Party Transaction

Ketih Morris is a substantial shareholder in the Company, with a shareholding of 1,705,340 Ordinary Shares representing approximately 10.7% of the Company's currently issued share capital, and is subscribing for GBP250,000 of Convertible Loan Notes. Accordingly, the issue of the Convertible Loan Notes to Keith Morris constitutes a related party transaction pursuant to Rule 13 of the AIM Rules for Companies. The Board, having consulted with the Company's Nominated Adviser, Strand Hanson Limited, consider that issue of the Convertible Loan Notes to Keith Morris and the terms thereof are fair and reasonable insofar as the Company's shareholders are concerned.

Ian James, Chief Executive Officer of Silverbullet, commented:

"I am pleased to be able to announce this convertible loan note funding to provide the Company with additional funds to service the strong demand from existing and new clients who are choosing Silverbullet to transform their data and technology capabilities to improve marketing ROI and deliver meaningful customer experiences.

"I would like to thank the convertible loan note subscribers for their continued support. We look forward to providing further updates on our operational progress in due course."

For further information please contact:

 
 Silverbullet                                 via IFC 
 Ian James (CEO) 
 
 Strand Hanson Limited - Financial            0207 409 
  and Nominated Adviser                        3494 
 James Spinney / James Bellman / Robert 
  Collins 
 
                                              0203 179 
 Oberon Capital - Broker                       5344 
 Mike Seabrook / Chris Crawford / 
  Nick Lovering 
 
                                              020 3934 
 IFC Advisory                                  6630 
 Graham Herring / Tim Metcalfe / Florence     07793 839 
  Chandler                                     024 
 

The information contained within this announcement is deemed by the Company to constitute inside information as stipulated under the Market Abuse Regulation (EU) No. 596/2014 as it forms part of United Kingdom domestic law by virtue of the European Union (Withdrawal) Act 2018, as amended by virtue of the Market Abuse (Amendment) (EU Exit) Regulations 2019.

About Silverbullet

Silverbullet's proprietary 4D advertising solution is designed to help advertisers target consumers in a "post cookie world". The product is a natural extension to its existing services business which already serves a blue-chip client base such as Heineken, Channel 4, Amazon and ITV amongst many others. The removal of third-party cookies has already been implemented by web browsers such as Firefox and Safari, with Google expected to phase out the use of cookies in 2024.

Headquartered in London, the Group employs employees across five regions across the globe, including, the UK, Italy, Australia, USA and Latin America. The Group continues to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated industry experience and a proven track record of delivering strategic projects and activation services to its clients. The majority of the Board have held senior positions at global software companies and have significant industry experience across data engineering, SAAS product development and marketing.

The Group has close technical and commercial partnerships with multiple global technology providers, all of which have existing sales channels and are already delivering to clients.

The Group has established a strategic partnership and an entity with Local Planet, a scaled network of over 60 agencies across the globe. Local Planet Data Services Limited was established in December 2020 and presents a significant opportunity to provide data services and the 4D product to the Local Planet agency network.

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