JDE Peet’s accelerates its journey towards 100% responsibly sourced coffee
16 Mai 2022 - 9:00AM
JDE Peet’s accelerates its journey towards 100% responsibly sourced
coffee
PRESS RELEASE
Amsterdam, 16 May 2022
Key highlights
- JDE Peet’s will increase its responsibly sourced coffee
target from 30% to 80% globally in 2022, positioning the company as
a FMCG leader in sustainable coffee sourcing
- EUR 150 million investment in responsible sourcing
programme will ultimately lead to 100% responsibly sourced coffee
by 2025 and will positively impact more than one
million smallholder coffee farmers
- The pioneering partnership between Peet’s Coffee and
Enveritas continues to build and improve sustainable sourcing
through a data-driven approach
JDE Peet’s (EURONEXT: JDEP), the world’s leading pure-play
coffee and tea company by revenue, today announced it will increase
its responsibly sourced coffee target from 30% to 80% by the end of
2022. The company also announced it will invest EUR 150 million
into its responsible sourcing programme to directly support more
than one million smallholder coffee farmers by 2025. These
initiatives will position JDE Peet’s as a leader in sustainable
coffee sourcing within the FMCG sector.
In 2021, Peet’s Coffee, the U.S. subsidiary of JDE Peet’s,
reached 100% responsibly sourced coffee through its partnership
with Enveritas, a non-government organisation that has developed a
new, data-driven approach to sustainability assurance. Enveritas
offers a different way of addressing sustainability - an approach
where producers access free verification of their practices, while
encouraging a deeper understanding and commitment to solving the
most challenging sustainability issues. To date, Enveritas has
verified more than 200,000 coffee farms around the world against a
complete set of sustainability standards. JDE Peet’s will now
leverage the partnership with Enveritas across its broader coffee
supply chain, allowing it to reach its ambition of 100% responsibly
sourced coffee by 2025.
“JDE Peet’s is deeply committed to creating a sustainable future
for the customers and consumers we serve while creating long-term
value for the business and our stakeholders,” said Fabien Simon,
CEO of JDE Peet’s. “Being the world’s leading pure-play coffee and
tea company comes with great responsibility to ensure the
resilience of the global coffee supply, in an authentic, inclusive
and regenerative way. With this partnership and increased
investments, we are elevating industry standards, and are committed
to play our part to create a better future for our farmers, their
families and the entire coffee ecosystem.”
These announcements form an integral part of JDE Peet’s’
Sustainability programme, which aims to partner with suppliers,
NGOs, and others to address key sustainability challenges in the
countries from which JDE Peet’s sources its coffee, tea and other
agricultural ingredients. Through this programme, the company has
already reached over 470,000 smallholder farmers with more than 50
collaborative projects across 18 countries since 2015.
“We touch all stages of the coffee and tea ecosystem, from
farmers to consumers, and therefore have an obligation to develop
both near- and long-term solutions to protect the world we live
in,” said Laurent Sagarra, Global Quality & Sustainability
Director of JDE Peet’s. "Setting this ambitious target is part of
our journey to lead the way in creating a more sustainable
future.”
Today’s announcement follows the company’s recent commitments to
SBTi-approved greenhouse gas emission reduction targets across its
value chain. To learn more about JDE Peet's’ sustainability
journey, please visit www.jdepeets.com/sustainability.
# # # Enquiries Media Malou de
Rooy+31 20 558 1600 Media@JDEPeets.com Investors &
AnalystsRobin Jansen+31 6159 44569IR@JDEPeets.com
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee and tea
company, serving approximately 4,500 cups of coffee or tea per
second. JDE Peet's unleashes the possibilities of coffee and tea in
more than 100 markets with a portfolio of over 50 brands including
L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown,
Super, Pickwick and Moccona. In 2021, JDE Peet’s generated total
sales of EUR 7 billion and employed a global workforce of more than
19,000 employees. Read more about our journey towards a coffee and
tea for every cup at www.jdepeets.com.
- JDE Peet’s accelerates its journey towards 100% responsibly
sourced coffee
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