NEW YORK, Feb. 4, 2014 /PRNewswire/ -- AXA Equitable Life
Insurance Company, the primary U.S. subsidiary of the global AXA
Group (AXA S.A.), today announces the unveiling of an
integrated and strategic effort to leverage the global reputation
and brand equity of its parent company, AXA S.A. To reflect
its brand promise to help people simplify financial choices in
their lives, and to better reflect the global AXA brand, AXA
Equitable is simplifying its umbrella brand in the United States to AXA. AXA Group is a
worldwide leader in insurance, wealth management and retirement
savings with 102 million clients in 57 countries and for five
consecutive years has been ranked the #1 insurance brand in the
world by Interbrand.
"The power of our brand comes not from a logo or a commercial,
but rather from a consistent set of experiences that we provide for
our customers, resulting in a lifelong relationship of trust," said
Mark Pearson, Chairman and Chief
Executive Officer. "For us, this is not just a cosmetic name change
or another advertising campaign, but rather a unification of the
AXA brand and a significant, long-term investment in customer
experience."
As part of this effort, AXA in the U.S. has launched a new,
customer-centered website – www.axa.com – that is easier to
navigate and, provides a Step Ahead Guide, and is viewable on
multiple types of devices. This week the company also launches a
national advertising campaign that spans television, print,
outdoor, and online channels, introducing customers and advisors to
AXA's life and retirement solutions, as well as to the way that AXA
helps people reach their financial goals.
"Consistent with this promise, we're offering a streamlined
experience – on the phone, online and in person - that reflects our
ability to guide people toward taking small, manageable steps,"
said Beth Pasciucco, Head of Brand
Management and Customer Experience.
"Customers and advisors will experience a shift in the way we
connect to their needs, both through digital and in the way that we
present who we are and what we offer the world. AXA's digitally
friendly, memorable, and modern identity reflects the simplicity
and straightforwardness that we bring to our customers who are
navigating a complex financial environment."
See for yourself
- See how AXA is directly addressing the customer need for
clarity, simplicity and action -- view the company's life insurance
and retirement television commercials on YouTube.
- Visit us on the web at www.axa.com
- Watch a video interview with Beth
Pasciucco, Head of Brand Management and Customer Experience,
in which she shares details about what you can expect to see from
AXA's integrated, customer-focused effort.
About AXA
"AXA" is a brand name of AXA Equitable
Financial Services, LLC and its family of companies, including AXA
Equitable Life Insurance Company (NY,NY), MONY Life Insurance
Company of America (AZ stock company, administrative office: NY,
NY), AXA Advisors, LLC, and AXA Distributors, LLC. In business
since 1859, AXA Equitable Life Insurance Company is a leading
financial protection company and one of the nation's premier
providers of life insurance, annuity, and financial products and
services distributed to individuals and business owners through its
retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC)
and to the financial services market through its wholesale
distribution channel, AXA Distributors, LLC.
AXA S.A. is a Paris-headquartered holding company for a
group of international insurance and financial services companies,
including AXA Equitable Financial Services, LLC companies. AXA S.A.
is a worldwide leader in financial protection strategies and
wealth management with 102 million clients in 57 countries as of
December 31, 2012.
The obligations of AXA Equitable Life Insurance Company and MONY
Life Insurance Company of America are backed solely by their
claims-paying ability.
Related Links:
www.axa.com
television commercials:
http://www.youtube.com/watch?v=4sAEVv1Zpl4
http://www.youtube.com/watch?v=otggT0Mqi38
Interview w/ Beth Pasciucco, Head
of Brand Management and Customer Experience:
http://www.youtube.com/watch?v=rLfmKCnOnyg
Multimedia Assets associated with this release:
Video: http://www.youtube.com/watch?v=rLfmKCnOnyg
Video: http://www.youtube.com/watch?v=4sAEVv1Zpl4
Video: http://www.youtube.com/watch?v=otggT0Mqi38
Logo: http://photos.prnewswire.com/prnh/20140204/NY58595LOGO
SOURCE AXA US; AXA Equitable