RNS Number:8630O
Incepta Group PLC
20 August 2003


                              DIRECTOR SHAREHOLDING



The Incepta Group plc Employee Share Ownership Plan ("the Plan")


In common with all eligible employees, each of the directors of Incepta Group
plc ("the Company") has been offered the opportunity of purchasing partnership
shares under the Plan on a monthly basis. David Wright (Non-Executive Chairman),
Richard Nichols (Chief Executive), Mike Butterworth (Group Finance Director) 
and Robert Alcock (Non-Executive Director) have entered into a commitment to 
acquire partnership shares under the Plan on a monthly basis. Accordingly, on
15 August 2003 the following directors purchased partnership shares in the 
Company. The Company matched these partnership shares on a one to five basis. 
Accordingly, each of the following directors received matching shares under the
Plan. The shares were purchased at a price of 19.5p per share.


1) Name of Company:

INCEPTA GROUP PLC


2) Name of Director

RICHARD NICHOLS


3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

RICHARD NICHOLS


4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1


5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A


6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN


7) Number of shares/amount of stock acquired:

769 SHARES (641 PARTNERSHIP SHARES AND 128 MATCHING SHARES)


8) Percentage of issued class:

0.00%


9) Number of shares/amount of stock disposed:

N/A


10) Percentage of issued class:

N/A


11) Class of security:

Ordinary shares of 1 penny each


12) Price per share:

19.5 pence


13) Date of transaction

15 AUGUST 2003


14) Date company informed

15 AUGUST 2003


15) Total holding following this notification (and reflecting new shares
issued on 19 August 2003 under the rights issue announced on 2 July 2003)

RICHARD NICHOLS                                1,262,020
RICHARD NICHOLS (EMPLOYEE OWNERSHIP PLAN)         16,892
DEBBIE NICHOLS                                    70,000
TOTAL                                          1,348,912


16) Total percentage holding of issued class following this
notification (and reflecting the new shares issued on 19 August 2003 under the
rights issue announced on 2 July 2003)

RICHARD NICHOLS                                   0.143%
DEBBIE NICHOLS                                    0.008%


             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY

                      PLEASE COMPLETE THE FOLLOWING BOXES


17) Date of grant

N/A


18) Period during which or date on which exercisable

N/A


19) Total amount paid (if any) for grant of the option

N/A


20) Description of shares or debentures involved: class, number.

N/A


21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A


22) Total number of shares or debentures over which options held following
this notification

N/A


23) Any additional information

N/A


24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY
020 7282 2800


25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  ..................................20 AUGUST 2003




1) Name of Company:

INCEPTA GROUP PLC


2) Name of Director

DAVID WRIGHT


3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

DAVID WRIGHT


4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1


5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A


6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN


7) Number of shares/amount of stock acquired:

769 SHARES (641 PARTNERSHIP SHARES AND 128 MATCHING SHARES)


8) Percentage of issued class:

0.00%


9) Number of shares/amount of stock disposed:

N/A


10) Percentage of issued class:

N/A


11) Class of security:

Ordinary shares of 1 penny each


12) Price per share:

19.5 pence


13) Date of transaction

15 AUGUST 2003


14) Date company informed

15 AUGUST 2003


15) Total holding following this notification (and reflecting new shares
issued on 19 August 2003 under the rights issue announced on 2 July 2003)

DAVID WRIGHT                                     325,792
DAVID WRIGHT (EMPLOYEE OWNERSHIP PLAN)            19,329
VANESSA WRIGHT                                   399,904
DAVID & VANESSA WRIGHT (MATHAM INVESTMENTS)      480,000
DAVID WRIGHT TRUST                            10,129,827
TOTAL                                         11,354,852


16) Total percentage holding of issued class following this notification 
(and reflecting the new shares issued on 19 August 2003 under the
rights issue announced on 2 July 2003)

DAVID WRIGHT                                       0.038%
VANESSA WRIGHT                                     0.045%
DAVID & VANESSA WRIGHT (MATHAM INVESTMENTS)        0.054%
DAVID WRIGHT TRUST                                 1.131%


             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY

                      PLEASE COMPLETE THE FOLLOWING BOXES


17) Date of grant

N/A


18) Period during which or date on which exercisable

N/A


19) Total amount paid (if any) for grant of the option

N/A


20) Description of shares or debentures involved: class, number.

N/A


21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A


22) Total number of shares or debentures over which options held following
this notification

N/A


23) Any additional information

N/A


24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY
020 7282 2800


25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  ..................................20 AUGUST 2003




1) Name of Company:

INCEPTA GROUP PLC


2) Name of Director

MIKE BUTTERWORTH


3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

MIKE BUTTERWORTH


4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1


5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A


6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN


7) Number of shares/amount of stock acquired:

769 SHARES (641 PARTNERSHIP SHARES AND 128 MATCHING SHARES)


8) Percentage of issued class:

0.00%


9) Number of shares/amount of stock disposed:

N/A


10) Percentage of issued class:

N/A


11) Class of security:

Ordinary shares of 1 penny each


12) Price per share:

19.5 pence


13) Date of transaction

15 AUGUST 2003


14) Date company informed

15 AUGUST 2003


15) Total holding following this notification (and reflecting new shares
issued on 19 August 2003 under the rights issue announced on 2 July 2003)

MIKE BUTTERWORTH                                 144,000
MIKE BUTTERWORTH (EMPLOYEE OWNERSHIP PLAN)        16,270
TOTAL                                            160,270


16)  Total percentage holding of issued class following this notification 
(and reflecting the new shares issued on 19 August 2003 under the rights issue
announced on 2 July 2003)

MIKE BUTTERWORTH                                 0.018%



             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY

                      PLEASE COMPLETE THE FOLLOWING BOXES


17) Date of grant

N/A


18) Period during which or date on which exercisable

N/A


19) Total amount paid (if any) for grant of the option

N/A


20) Description of shares or debentures involved: class, number.

N/A


21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A


22) Total number of shares or debentures over which options held following
this notification

N/A


23) Any additional information

N/A


24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY
020 7282 2800


25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION  ..................................20 AUGUST 2003





1) Name of Company:

INCEPTA GROUP PLC


2) Name of Director

ROBERT ALCOCK


3) Please state whether notification indicates that it is in respect of
holding of the Director named in 2 above or holding of that person's spouse or
children under the age of 18 or in respect of a non-beneficial interest:

ROBERT ALCOCK


4) Name of the registered holder(s) and, if more than one holder, the
number of shares held by each of them.  (If notified)

LLOYDS TSB REGISTRARS CORPORATE NOMINEE LIMITED ACCOUNT AESOP1


5) Please state whether notification relates to a person(s) connected
with the Director named in 2 above and identify the connected person(s):

N/A


6) Please state the nature of the transaction.  For PEP transactions
please indicate whether general/single co PEP and if discretionary/non
discretionary:

PURCHASE OF PARTNERSHIP SHARES AND APPROPRIATION OF MATCHING SHARES
UNDER THE INLAND REVENUE APPROVED INCEPTA GROUP PLC EMPLOYEE SHARE OWNERSHIP
PLAN


7) Number of shares/amount of stock acquired:

769 SHARES (641 PARTNERSHIP SHARES AND 128 MATCHING SHARES)


8) Percentage of issued class:

0.00%


9) Number of shares/amount of stock disposed:

N/A


10) Percentage of issued class:

N/A


11) Class of security:

Ordinary shares of 1 penny each


12) Price per share:

19.5  pence


13) Date of transaction

15 AUGUST 2003


14) Date company informed

15 AUGUST 2003


15) Total holding following this notification (and reflecting new shares
issued on 19 August 2003 under the rights issue announced on 2 July 2003)

ROBERT ALCOCK                                     226,800
ROBERT ALCOCK (EMPLOYEE OWNERSHIP PLAN)            15,142
ROSEMARY ALCOCK (SPOUSE) SINGLE COMPANY PEP         6,000
TOTAL                                             247,942


16) Total percentage holding of issued class following this
notification (and reflecting the new shares issued on 19 August 2003 under the
rights issue announced on 2 July 2003)

ROBERT ALCOCK                                     0.030%
ROSEMARY ALCOCK                                   0.001%


             IF A DIRECTOR HAS BEEN GRANTED OPTIONS BY THE COMPANY

                      PLEASE COMPLETE THE FOLLOWING BOXES


17) Date of grant

N/A


18) Period during which or date on which exercisable

N/A


19) Total amount paid (if any) for grant of the option

N/A


20) Description of shares or debentures involved: class, number.

N/A


21) Exercise price (if fixed at time of grant) or indication that price is
to be fixed at time of exercise

N/A


22) Total number of shares or debentures over which options held following
this notification

N/A


23) Any additional information

N/A


24) Name of contact and telephone number for queries

MIKE BUTTERWORTH
COMPANY SECRETARY 
020 7282 2800


25) Name and signature of authorised company official responsible for
making this notification.

DATE OF NOTIFICATION ....................................20 AUGUST 2003










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            The company news service from the London Stock Exchange

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