ATLANTA, Oct. 22, 2016 /PRNewswire-USNewswire/ -- For
the sixth consecutive year Chevrolet and General Motors employees,
dealers and customers are banding together to fight breast cancer
this October by supporting the American Cancer Society's Making
Strides Against Breast Cancer® walks.
Additionally, Chevrolet and participating dealers across the
country are supporting the Making Strides Against Breast Cancer
program through event sponsorships, team participation, customer
engagement and other activities.
"All across Chevrolet, we are proud to be part of the fight
against breast cancer," said Paul
Edwards, U.S. vice president, Chevrolet Marketing. "Last
year was a record year in Chevrolet helping the American Cancer
Society sponsor 84 walks and raising nearly $1.6 million for its programs. We fully expect to
exceed last year's contributions."
Chevrolet is participating in several events and activities
throughout October.
Social Media Campaign
Chevrolet is supporting the
partnership through a social media engagement program in October
that encourages people to share whom they drive in support of using
the hashtag #IDriveFor. Chevrolet will contribute $5 for every social post (up to $500,000) on Twitter or Instagram using
#IDriveFor.
Team Chevrolet Motorsports
Team Chevy will commission
a pink Chevrolet SS Pace Car and caution lap donations at two
NASCAR Sprint Cup Races at Talladega Superspeedway on Oct.
23 and Martinsville Speedway on Oct.
30. The donations will consist of $350 (up to $50,000) for each caution lap taken in the pink
Chevy SS pace car at the two events. Furthermore, the American
Cancer Society and Chevrolet will host breast cancer survivor
events where survivors and caregivers will be treated to
once-in-a-lifetime experiences on the tracks.
Chevrolet dealership walks
Across the country hundreds of employees and dealerships are
participating in local Making Strides Against Breast Cancer walks
by gathering coworkers, family and friends to show their support
throughout October. Those interested in participating in a Making
Strides for Breast Cancer walk in their community can visit
www.makingstrideswalk.org.
"The American Cancer Society is grateful for the support of
corporate partners such as Chevrolet, who have encouraged their
customers and communities to become involved in raising awareness
and funds to end breast cancer through our Making Strides Against
Breast Cancer walks and social media," said Sharon Byers, chief development and marketing
officer for the American Cancer Society. "We're excited to
collaborate during October to increase breast cancer awareness and
help end the pain and suffering caused by this disease. Thanks in
part to the progress we're making together against breast cancer,
death rates from the disease dropped 36 percent between 1989 and
2012, which means 249,000 fewer breast cancer deaths."
About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world's
largest car brands, doing business in more than 115 countries and
selling more than 4.0 million cars and trucks a year. Chevrolet
provides customers with fuel-efficient vehicles that feature
engaging performance, design that makes the heart beat, passive and
active safety features and easy-to-use technology, all at a value.
More information on Chevrolet models can be found at
www.chevrolet.com.
About The American Cancer Society
The American Cancer
Society is a global grassroots force of 2 million volunteers saving
lives in every community. As the largest voluntary health
organization, the Society's efforts have contributed to a 23
percent decline in cancer death rates in the U.S. since 1991, and a
50 percent drop in smoking rates. We're finding cures as the
nation's largest private, not-for-profit investor in cancer
research, ensuring people facing cancer have the help they need and
continuing the fight for access to quality health care, lifesaving
screenings and more. For more information, to get help, or to join
the fight, call anytime, day or night, at 800-227-2345 or visit
cancer.org.
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SOURCE American Cancer Society