NexCen Brands Announces Opening of First Co-Branded Marble Slab Creamery and Great American Cookies Store in Bahrain
27 Februar 2009 - 1:30PM
Business Wire
NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the
opening of the first co-branded Marble Slab Creamery and Great
American Cookies franchised store in Bahrain. The store opened in
the City Centre Mall, a new large scale retail, leisure and
entertainment complex located in the city of Manama, the capital of
Bahrain. This is the first franchised store for Great American
Cookies and the third for Marble Slab Creamery in Bahrain.
Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc.
stated, �We are very excited to execute our co-branding initiative
for Marble Slab Creamery and Great American Cookies with this new
franchised store in Bahrain. The recently opened City Centre Mall,
Bahrain�s biggest multi-use development is a wonderful showcase for
our brands, and it will house not only our co-branded Marble Slab
Creamery and Great American Cookies store, but also a TAF
franchised store.�
Chris Dull, President of NexCen Franchise Management, Inc., the
franchising subsidiary of NexCen Brands, Inc. stated, �We continue
to believe the Middle East represents a significant growth
opportunity for each of our brands. By combining Marble Slab
Creamery and Great American Cookies franchised stores in one
location, we expect to bring an even greater variety of treats to
consumers while generating additional retail traffic for our
franchisees.�
About Marble Slab Creamery
Marble Slab Creamery�, a leading purveyor of super-premium
hand-mixed ice cream and the innovator of the frozen slab
technique, was founded in 1983. Every batch of Marble Slab Creamery
ice cream is made on location using ingredients from around the
world and fresh dairy from local farms. Marble Slab Creamery's
famous mix-ins include fresh fruits, fine nuts, candies and cookies
that can be blended into all ice cream flavors. Today, Marble Slab
Creamery has an international presence with locations in the United
States, Canada, Lebanon, Bahrain, Kuwait, and the United Arab
Emirates.
About Great American Cookies
Great American Cookies was founded in Atlanta, Georgia in 1977
on the strength of an old family chocolate chip cookie recipe. For
over 30 years, Great American Cookies has maintained the heritage
and integrity of its products by producing original cookie dough
exclusively from its plant in Atlanta. Great American Cookies is
also known for its signature Cookie Cakes, trademark flavors and
menu of gourmet products baked fresh in store.
About NexCen Brands
NexCen Brands, Inc. is a strategic brand management company with
a focus on franchising. It owns a portfolio of franchise brands
that includes two retail franchises: The Athlete's Foot� and
Shoebox New York�, as well as five quick service restaurant (QSR)
franchises: Great American Cookies�, MaggieMoo's�, Marble Slab
Creamery�, Pretzelmaker� and Pretzel Time�. The brands are managed
by NexCen Franchise Management, Inc., a subsidiary of NexCen
Brands.
Forward-Looking Statement Disclosure
This press release contains �forward?looking statements,� as
such term is used in the Securities Exchange Act of 1934, as
amended. Such forward?looking statements include those regarding
expected cost savings, expectations for the future performance of
our brands or expectations regarding the impact of recent
developments on our business. When used herein, the words
�anticipate,� �believe,� �estimate,� �intend,� �may,� �will,�
�expect� and similar expressions as they relate to the Company or
its management are intended to identify such forward?looking
statements. Forward?looking statements are based on current
expectations and assumptions, which are subject to risks and
uncertainties. They are not guarantees of future performance or
results. The Company's actual results, performance or achievements
could differ materially from the results expressed in, or implied
by, these forward?looking statements. Factors that could cause or
contribute to such differences include: (1) international
development agreements may not result in the actual opening of all
stores provided for under those agreements, which could negatively
impact anticipated franchise fees, store opening fees and monthly
royalty payments over the life of the agreements; (2) economic
conditions may deteriorate in international and domestic markets,
which could negatively impact the sale or operations of new and
existing franchise stores; (3) we depend on the success of our
franchisees to develop and grow our franchise systems both
domestically and internationally; (4) we and/or our franchisees may
not be successful in operating or expanding our brands or
integrating them into an efficient overall business strategy, (5)
our marketing, licensing and franchising concepts and programs may
not result in increased revenues, expansion of our franchise
network or increased value for our trademarks and franchised
brands; and (6) other factors discussed in our filings with the
Securities and Exchange Commission. The Company undertakes no
obligation to update or revise any forward?looking statements,
whether as a result of new information, future events or
otherwise.