NexCen Brands, Inc. (PINK SHEETS: NEXC.PK) today announced the opening of the first co-branded Marble Slab Creamery and Great American Cookies franchised store in Bahrain. The store opened in the City Centre Mall, a new large scale retail, leisure and entertainment complex located in the city of Manama, the capital of Bahrain. This is the first franchised store for Great American Cookies and the third for Marble Slab Creamery in Bahrain.

Kenneth J. Hall, Chief Executive Officer of NexCen Brands, Inc. stated, �We are very excited to execute our co-branding initiative for Marble Slab Creamery and Great American Cookies with this new franchised store in Bahrain. The recently opened City Centre Mall, Bahrain�s biggest multi-use development is a wonderful showcase for our brands, and it will house not only our co-branded Marble Slab Creamery and Great American Cookies store, but also a TAF franchised store.�

Chris Dull, President of NexCen Franchise Management, Inc., the franchising subsidiary of NexCen Brands, Inc. stated, �We continue to believe the Middle East represents a significant growth opportunity for each of our brands. By combining Marble Slab Creamery and Great American Cookies franchised stores in one location, we expect to bring an even greater variety of treats to consumers while generating additional retail traffic for our franchisees.�

About Marble Slab Creamery

Marble Slab Creamery�, a leading purveyor of super-premium hand-mixed ice cream and the innovator of the frozen slab technique, was founded in 1983. Every batch of Marble Slab Creamery ice cream is made on location using ingredients from around the world and fresh dairy from local farms. Marble Slab Creamery's famous mix-ins include fresh fruits, fine nuts, candies and cookies that can be blended into all ice cream flavors. Today, Marble Slab Creamery has an international presence with locations in the United States, Canada, Lebanon, Bahrain, Kuwait, and the United Arab Emirates.

About Great American Cookies

Great American Cookies was founded in Atlanta, Georgia in 1977 on the strength of an old family chocolate chip cookie recipe. For over 30 years, Great American Cookies has maintained the heritage and integrity of its products by producing original cookie dough exclusively from its plant in Atlanta. Great American Cookies is also known for its signature Cookie Cakes, trademark flavors and menu of gourmet products baked fresh in store.

About NexCen Brands

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchises: The Athlete's Foot� and Shoebox New York�, as well as five quick service restaurant (QSR) franchises: Great American Cookies�, MaggieMoo's�, Marble Slab Creamery�, Pretzelmaker� and Pretzel Time�. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

Forward-Looking Statement Disclosure

This press release contains �forward?looking statements,� as such term is used in the Securities Exchange Act of 1934, as amended. Such forward?looking statements include those regarding expected cost savings, expectations for the future performance of our brands or expectations regarding the impact of recent developments on our business. When used herein, the words �anticipate,� �believe,� �estimate,� �intend,� �may,� �will,� �expect� and similar expressions as they relate to the Company or its management are intended to identify such forward?looking statements. Forward?looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties. They are not guarantees of future performance or results. The Company's actual results, performance or achievements could differ materially from the results expressed in, or implied by, these forward?looking statements. Factors that could cause or contribute to such differences include: (1) international development agreements may not result in the actual opening of all stores provided for under those agreements, which could negatively impact anticipated franchise fees, store opening fees and monthly royalty payments over the life of the agreements; (2) economic conditions may deteriorate in international and domestic markets, which could negatively impact the sale or operations of new and existing franchise stores; (3) we depend on the success of our franchisees to develop and grow our franchise systems both domestically and internationally; (4) we and/or our franchisees may not be successful in operating or expanding our brands or integrating them into an efficient overall business strategy, (5) our marketing, licensing and franchising concepts and programs may not result in increased revenues, expansion of our franchise network or increased value for our trademarks and franchised brands; and (6) other factors discussed in our filings with the Securities and Exchange Commission. The Company undertakes no obligation to update or revise any forward?looking statements, whether as a result of new information, future events or otherwise.