DALLAS, Sept. 20, 2021 /PRNewswire/ -- BSN SPORTS,
the nation's largest direct marketer and distributor of sporting
goods to the school and league markets and a division of Varsity
Brands, and Under Armour today announced co-sponsorship of a
complementary coaches' webinar, "Empowering Coaches to Inspire The
Next Generation" on behalf of their joint Women of Will Program –
the first exclusive women's high school sports sponsorship program
of its kind. The webinar coincides with the 50th
anniversary of Title IX, the landmark legislation that prohibits
sex-based discrimination in any school or other education program
that receives federal funding. The webinar, which will take place
on Wednesday, September 22, 2021
from 11am – 12pm CDT, will feature a panel moderated by
GOALS CEO & Founder Caroline
Fitzgerald that will focus on the impact of Title IX on
women's sports, as well as look ahead to the new ideas and
inspirational figures who are poised to inspire the next generation
of women. Panelists include Marisa
Moseley, Head Coach of Wisconsin Women's Basketball;
Kavitha A. Davidson, New York-based Sports Writer; and Dr.
Lindsey Darvin, Assistant Professor
in the Sport Management Department at SUNY
Cortland.
For additional information about the webinar, including
registration details and access to BSN SPORTS' platform of over 180
free webinars hosted to date, individuals can click here.
Terry Babilla, President of BSN
SPORTS, commented, "Title IX ushered in a new era in women's sports
and advanced long-overdue legislation to ensure equal
participation. Importantly, however, hard work remains to ensure
Title IX's lofty goals are truly met and – to that end – we are
proud to have partnered with Under Armour to continue driving
progress through our joint 'Women of Will' program. Our joint
sponsorship of the 'Empowering Coaches to Inspire The Next
Generation' webinar is consistent with this effort. The panel
discussion, in particular, will facilitate a candid dialogue about
Title IX's unquestionably beneficial impact while addressing the
dedicated focus still needed to sustainably uplift and empower
women in sports."
Erin Lensky, Women's Sales and
Team Sports Manager, Under Armour, commented, "The 50th
anniversary of Title IX is not just a landmark celebration, but
rather an opportunity for additional engagement to continuing
advancing women's sports on a national scale. We are committed to
supporting women in their efforts to achieve excellence both on the
field and within our organization, and look forward to hearing from
the impressive group of panelists on their unique experiences and
perspectives regarding Title IX's impact on women's sports."
BSN SPORTS and its parent company, Varsity Brands, are both
committed to empowering women in the workplace through a series of
initiatives. BSN SPORTS' women's professional development group,
Women Empowering Real Change ("WERC"), which was founded in 2018,
hosts events throughout the year focused on issues that women often
face in the workforce and the importance of diversity in business.
It further empowers and connects employees across the platform by
providing tools, discussion forums, and engagement opportunities to
fuel professional growth and enhance employees' experiences. BSN
SPORTS has also continued to expand its free Social-Emotional
Learning ("SEL") curriculum to help coaches and teachers address
inclusion efforts among their schools and athletic programs.
At the Varsity Brands level, employees benefit from diversity
and inclusion advisory councils across each division of the company
intended to drive more purposeful and intentional conversations
around important topics such as race, generational gaps, and
leadership, while implementing diversity initiatives and fostering
an environment of respect and inclusion for all team members and
customers.
About BSN SPORTS
Dallas-based BSN SPORTS is the
leading marketer, manufacturer and distributor of sporting goods
apparel and equipment. A division of Varsity Brands, BSN SPORTS
markets and distributes its products to over 100,000 institutional
and team sports customers in colleges and universities, middle and
high schools, and recreational programs throughout the United States via catalog, e-commerce, and
direct sales. Focused on providing game changing solutions through
local partnerships, multi-brand selection and one-stop shopping for
equipment and uniforms, BSN SPORTS' more than 3,000 employees have
been helping elevate participation in team sports since 1972. For
more information about BSN SPORTS please visit
www.bsnsports.com.
About Varsity Brands
With a mission to inspire achievement and create memorable
experiences for young people, Varsity Brands elevates the student
experience, promotes participation and celebrates achievement
through three unique but interrelated businesses: Herff Jones, a Varsity Achievement Brand; BSN
SPORTS, a Varsity Sport Brand; and Varsity Spirit. Together, these
assets promote personal, school and community pride through their
customizable products and programs to elementary and middle
schools, high schools, and colleges and universities, as well as
church organizations, professional and collegiate sports teams and
corporations. Through its 8,200 dedicated employees and independent
representatives, Varsity Brands reaches its individual and
institutional customers each year via catalog, telesales, ecommerce
sites and direct sales channels.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer and distributor of branded athletic performance apparel,
footwear and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
Media Contacts
BSN SPORTS
Lisa Bartek
Director of Communications, BSN SPORTS
lbartek@varsitybrands.com
817-480-3100
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