MoPals.Com, Inc. Receives Prestigious Loyalty Marketing "COLLOQUY Recognizes" Award
27 März 2014 - 1:00PM
Marketwired
MoPals.Com, Inc. Receives Prestigious Loyalty Marketing "COLLOQUY
Recognizes" Award
Tesco, Starbucks, Bloomingdale's and MoPals recipients of the
first "COLLOQUY Recognizes" awards.
TORONTO, ONTARIO--(Marketwired - Mar 27, 2014) - MoPals.com Inc.
("MoPals") (OTCQB:MOMO), the world's first community-driven,
crowd-sourced loyalty program that bridges the gap between social
media and reward platforms is pleased to announce that it has
received the first "COLLOQUY Recognizes" award, a new program that
honors the companies, programs and initiatives that exemplify the
most innovative advancements and forward-thinking strategies in
loyalty marketing. In addition to Mopals, Tesco, Starbucks and
Bloomingdales also were honorees of the award. The winners were
announced in the March 2014 COLLOQUY issue published yesterday.
"We are excited about the recognition received by our program
since this award highlights loyalty programs and initiatives that
best exemplify the most forward-looking strategies in marketing
today," said Alex Haditaghi, CEO and Founder of MoPals.com. "To win
this award along with industry leaders such as Starbucks,
Bloomingdale and Tesco is an honor and privilege."
"For 25 years COLLOQUY has been the voice of the
loyalty-marketing industry providing publishing, education and
research that has informed and inspired marketers around the
globe," noted COLLOQUY Research Director Jeff Berry. "It's from
this unique vantage point that we're thrilled to recognize these
four companies for their outstanding contributions and
innovations."
COLLOQUY Recognizes Tesco PLC (LSE:TSCO.L) for Innovative Use of
Personalization
Tesco, a UK-based multinational grocery and general merchandise
retailer, learned from members of its Club card loyalty program
that the product coupons they were receiving were not always
relevant or timely. So Tesco set out to rejuvenate its coupon
program using a new targeting algorithm based on previous
purchases. As a result, the Club card Bonus Coupon Mailer is on
track in 2014 to increase same-store sales by 0.4% as well as
significantly increase in-store spending per member.
COLLOQUY Recognizes Starbucks (NASDAQ:SBUX) for Innovative
Mobile App
The Starbucks Mobile App connects customers directly to My
Starbucks Rewards, making transactions - and engagement - much
easier. Starbucks invested significantly in proprietary digital,
social, mobile payment and card technologies to keep that
competitive edge. That investment includes a test run of a
mobile-phone service for customers to order items ahead of time,
and updating its Mobile App to include barista tipping and a new
shake-to-pay function. Nearly 10 million Starbucks customers use
the mobile app to make close to five million mobile payments a
week.
COLLOQUY Recognizes MoPals (OTCQB:MOMO) as Loyalty Program to
Watch
MoPals.com Inc., a community-driven, crowd sourced loyalty
program rewards its members for their social media influence and
brand ambassadorship. Bridging the gap between traditional reward
incentives and the social media landscape, the program's target
market, Generation Y, demands a modern approach to loyalty,
resulting in a unique program that recognizes and appreciates
customer loyalty by investing in its members. MoPals' partner
businesses reward members with MoCoins, the company's digital
rewards currency before, during and after the purchase process
which helps to grow the MoPals community.
COLLOQUY Recognizes Bloomingdale's (NYSE:M) for Multi-Tender
Retail Program
Like many merchants, the luxury chain Bloomingdale's recognized
that a small percentage of its customers generated a large
percentage of its sales. So when the merchant decided to revamp its
loyalty program in 2012, it wanted to include elements that
appealed to all guests, while providing extra perks to those
highest-spending customers. The result is Loyallist, a
tender-neutral program that is available to anyone who shops at
Bloomingdale's.
To review the complete press release, visit:
http://www.colloquy.com/article_view.asp?xd=11141
ABOUT MOPALS
MoPals.com Inc. (OTCQB:MOMO) is a publicly traded company and
the world's first community-driven, crowd sourced loyalty program
that bridges the gap between social media and reward platforms.
With a mobile-based, experiential and Big Data-driven platform,
MoPals rewards its members for both social and transactional
behaviors. MoPals uses an exclusive digital currency, MoCoins™, to
foster an exciting community where consumers are rewarded for
making purchases at participating businesses, as well as engaging
in a wide range of social media activities that enhance brand
value. For more information, visit the company website at
www.MoPals.com.
FORWARD-LOOKING
STATEMENTS
This press release contains forward-looking statements as
defined within Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. These statements relate to future events, including our
ability to raise capital, or to our future financial performance,
and involve known and unknown risks, uncertainties and other
factors that may cause our actual results, levels of activity,
performance, or achievements to be materially different from any
future results, levels of activity, performance or achievements
expressed or implied by these forward-looking statements. You
should not place undue reliance on forward-looking statements since
they involve known and unknown risks, uncertainties and other
factors which are, in some cases, beyond our control and which
could, and likely will, materially affect actual results, levels of
activity, performance or achievements. Any forward-looking
statement reflects our current views with respect to future events
and is subject to these and other risks, uncertainties and
assumptions relating to our operations, results of operations,
growth strategy and liquidity. We assume no obligation to publicly
update or revise these forward-looking statements for any reason,
or to update the reasons actual results could differ materially
from those anticipated in these forward-looking statements, even if
new information becomes available in the future. For a discussion
of these risks and uncertainties, please see our filings with the
Securities and Exchange Commission. Our public filings with the SEC
are available from commercial document retrieval services and at
the website maintained by the SEC at http://www.sec.gov.
MoPals.com Inc.Alex HaditaghiMopals, Inc. CEO(416)
528-9999alex@mopals.comTwitter: www.twitter.com/alexhaditaghi
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