Cineplex Inc. ("Cineplex") (TSX:CGX) today released its financial results for
the first quarter of 2012.


First Quarter Results



----------------------------------------------------------------------------
                                                                 Period over
                               2012                 2011   Period Change (i)
----------------------------------------------------------------------------
Total Revenues     $  248.2 million     $  221.4 million              12.1% 
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Attendance             17.1 million         15.3 million              12.1% 
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Other Revenues     $   21.7 million     $   26.3 million             (17.3)%
----------------------------------------------------------------------------
Net Income                                                                  
 (Loss)            $   15.1 million     $  (0.8) million                NM  
----------------------------------------------------------------------------
Adjusted EBITDA    $   41.1 million     $   31.2 million              31.7% 
----------------------------------------------------------------------------
Adjusted EBITDA                                                             
 Margin                        16.6%                14.1%              2.5% 
----------------------------------------------------------------------------
Adjusted Free                                                               
 Cash Flow per                                                              
 Share             $          0.480     $          0.392              22.4% 
----------------------------------------------------------------------------
(i) Period over Period change calculated based on thousands of dollars      
except percentage and per share values.                                     



"We are pleased to report our strongest first quarter adjusted EBITDA results
ever," said Ellis Jacob, President and CEO, Cineplex Entertainment. "A strong
film slate including titles such as The Hunger Games and Dr. Seuss' The Lorax
contributed to a 12.1% increase in both attendance and total revenue. Cost
controls mitigated a decline in media revenues to deliver a 31.7% increase in
adjusted EBITDA and a significant increase in net income. We are also pleased to
announce a dividend increase to $1.35 per share on an annual basis from the
current $1.29 per share. This increase will be effective with the May 2012
dividend which will be paid in June 2012. This increase represents our second
dividend increase since converting to a corporation on January 1, 2011."


"During the first quarter, we also continued to enhance the quality of our
circuit through expanded premium offerings and digital projection deployment. We
added two UltraAVX auditoriums, 16 RealD 3D screens and converted 219 projection
systems to digital resulting in an 82% digital penetration as of March 31, 2012.
We also continued to expand the SCENE loyalty program, with total membership as
of March 31, 2012 of 3.5 million, and advance our interactive and e-commerce
initiatives."


EBITDA and adjusted free cash flow are not measures recognized by generally
accepted accounting principles ("GAAP") and do not have standardized meanings in
accordance with such principles. Therefore, EBITDA and adjusted free cash flow
may not be comparable to similar measures presented by other issuers. EBITDA is
calculated by adding back to net income, income tax expense, amortization and
interest expense net of interest income. Adjusted EBITDA is calculated by
adjusting EBITDA for gains and losses on disposal of assets and the share of
income or loss of the Canadian Digital Cinema Partnership ("CDCP"). Adjusted
free cash flow is a non-GAAP measure generally used by Canadian corporations, as
an indicator of financial performance and it should not be seen as a measure of
liquidity or a substitute for comparable metrics prepared in accordance with
GAAP. Management uses adjusted EBITDA and adjusted free cash flow to evaluate
performance primarily because of the significant effect certain unusual or
non-recurring charges and other items have on EBITDA from period to period. For
a detailed reconciliation of net income to EBITDA and adjusted EBITDA and from
cash provided by operating activities to adjusted free cash flow, please refer
to Cineplex's management's discussion and analysis filed on www.sedar.com.


KEY DEVELOPMENTS IN THE FIRST QUARTER OF 2012

The following describes certain key business initiatives undertaken during the
first quarter of 2012 in each of Cineplex's core business areas:


THEATRE EXHIBITION



--  Reported a 15.0% increase in box office revenues during the quarter, due
    to a 12.1% increase in attendance, primarily due to The Hunger Games
    which had the highest-grossing first-quarter weekend of all-time and the
    third-largest opening weekend of all-time. 
--  BPP increased 2.5% from $8.51 in the first quarter of 2011 to $8.72 in
    the current year period. 
--  Installed 219 digital projectors and 16 RealD 3D systems during the
    first quarter of 2012, bringing the circuit totals to 1,110 digital
    projectors and 412 RealD 3D systems in 122 theatres. 
--  Installed seven digital IMAX projectors into existing IMAX locations
    during the period. 
--  Installed D-BOX MFX seats in three Cineplex theatres during the quarter.
    At March 31, 2012, 14 of Cineplex's theatres offer D-BOX MFX seats. 



MERCHANDISING



--  Reported record first quarter CPP of $4.50 during first quarter of 2012,
    up $0.23 or 5.4% over the first quarter of 2011. 
--  Entered into a joint venture agreement with Starburst Coin Machines Inc.
    ("SCM") which saw New Way Sales ("NWS") acquire SCM's games business in
    exchange for cash and a 50% interest in NWS. The joint venture was named
    Cineplex Starburst Inc. ("CSI"). CSI supplies and services all of the
    games in Cineplex's circuit, while also supplying equipment to third
    party arcades, amusement centres, bowling alleys, amusement parks and
    theatre circuits, in addition to owning and operating Playdium, a family
    entertainment centre located in Mississauga, Ontario. 



MEDIA



--  Media revenues decreased 29.3% compared to the strong comparator in the
    prior year, which was a record first quarter for media revenues. 
--  Contributing to this decrease was reduced spending from the government
    and telecommunications sectors. Government spending accounted for 25% of
    total spending in the first quarter of 2011 compared to 10% in the
    current year period. 
--  In the 2012 Spring study by the Print Measurement Bureau, Cineplex
    Magazine and Le magazine Cineplex earned outstanding readership numbers,
    with Cineplex Magazine ranking as the 7th most-read magazine in Canada,
    with a circulation of over 700,000 copies per issue, and Le magazine
    Cineplex reaching circulation of over 200,000 copies per issue. 



ALTERNATIVE PROGRAMMING



--  The highly successful Metropolitan Opera series continued its strong
    performance in Cineplex's theatres. 
--  Scotiabank Theatre Toronto hosted actor and director Kevin Smith for his
    Kevin Smith: Live from Behind show, which was also broadcast live to
    select theatres across the Cineplex circuit and sub-distributed by
    Cineplex to other circuits across Canada and the United States. 
--  Other alternative programming during first quarter of 2012 included the
    Classic Film Series, the Great Digital Film Festival, the Family
    Favourites film series, and live events such as World Wrestling
    Entertainment and concert performances. 



INTERACTIVE



--  Cineplex.com registered all-time high results in the first quarter of
    2012 with page views and visits up 76.9% and 33.3%, respectively, over
    the prior year period to 95.5 million page views and 16.7 million visits
    during the quarter. 
--  Cineplex Mobile is ranked by Comscore as the 8th most popular mobile app
    in Canada and the first in entertainment listings with 1.7 million
    unique visitors, reaching 8.3% of mobile subscribers in Canada. At March
    31, 2012, the app had been downloaded 3.1 million times and recorded
    55.1 million app sessions. 
--  Site optimization continues to be a focus for both cineplex.com and the
    Cineplex Store, utilizing cloud technology to enhance performance. 
--  Continued the development of the UltraViolet cloud-based digital locker
    that is anticipated to be integrated into the Cineplex Store. 



LOYALTY



--  Membership in the SCENE loyalty program increased by approximately 0.2
    million members during the first quarter of 2012 to approximately 3.5
    million at March 31, 2012. 
--  SCENE partnered with Cara Foods, Telus, Sirius Satellite Radio and
    Samsung during the first quarter of 2012 for various programs. 



OPERATING RESULTS FOR THE FIRST QUARTER OF 2012

Total revenues

Total revenues for the three months ended March 31, 2012 increased $26.8 million
(12.1%) to $248.2 million as compared to the prior year period. A discussion of
the factors affecting the changes in box office, concession and other revenues
for the periods is provided on the following pages.


Box office revenues

The following table highlights the movement in box office revenues, attendance
and BPP for the quarter (in thousands of Canadian dollars, except attendance
reported in thousands of patrons, and per patron amounts, unless otherwise
noted):




----------------------------------------------------------------------------
Box office revenues                              First Quarter              
                                   -----------------------------------------
                                            2012          2011       Change 
----------------------------------------------------------------------------
                                                                            
Box office revenues                $     149,413 $     129,956         15.0%
Attendance                                17,127        15,272         12.1%
Box office revenue per patron               8.72          8.51          2.5%
Canadian industry revenues (i)                                         13.8%
Same store box office revenues           148,868       129,178         15.2%
Same store attendance                     17,072        15,164         12.6%
% Total box from 3D, UltraAVX, VIP                                          
 & IMAX                                     27.1%         23.0%         4.1%
                                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
(i) The Motion Picture Theatre Associations of Canada reported that the     
Canadian exhibition industry reported a box office increase of 12.4% for the
period from December 30, 2011 to March 29, 2012 as compared to the period   
from December 31, 2010 to March 31, 2011. On a basis consistent with        
Cineplex's calendar reporting period (January 1 to March 31), the Canadian  
industry box office is estimated to be an increase of 13.8%.                
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Box office continuity                                First Quarter          
                                                 Box Office      Attendance 
----------------------------------------------------------------------------
2011 as reported                           $        129,956          15,272 
Same store attendance change                         16,251           1,908 
Impact of same store BPP change                       3,440               - 
New and acquired theatres                               544              55 
Disposed and closed theatres                           (778)           (108)
----------------------------------------------------------------------------
2011 as reported                           $        149,413          17,127 
----------------------------------------------------------------------------
                                                                            
First Quarter                                                               
----------------------------------------------------------------------------
                                                                            
First Quarter 2012                    First Quarter 2011 Top                
 Top Cineplex Films  IMAX 3D   % Box      Cineplex Films     IMAX 3D  % Box 
----------------------------------------------------------------------------
1 The Hunger Games      X        8.3%   1 The King's Speech             7.0%
2 Dr. Seuss' The                                                            
   Lorax                X  X     7.3%   2 The Green Hornet         X    5.1%
3 Mission: Impossible                                                       
   - Ghost Protocol     X        5.1%   3 Just Go With It               4.8%
4 The Vow                        4.7%   4 Gnomeo and Juliet        X    4.2%
5 Journey 2: The                                                            
   Mysterious Island    X  X     4.6%   5 Rango                    X    4.0%
----------------------------------------------------------------------------



Box office revenues increased $19.5 million, or 15.0%, to $149.4 million during
the first quarter of 2012, compared to $130.0 million recorded in the same
period in 2011. This increase was primarily due to a 12.1% increase in
attendance, as well as a 2.5% increase in BPP. Film product during the current
year period was stronger than the prior year period, with The Hunger Games
recording the highest-ever box office revenues for a first quarter release and
the third-largest opening weekend of all-time. Attendance in the first quarter
of 2012 also benefited from the first week of January being a school holiday
whereas the first week of 2011 was not.


BPP increased $0.21, from $8.51 in the first quarter of 2011 to $8.72 in the
same period in 2012 mainly due to premium-priced product (3D, UltraAVX and IMAX)
accounting for 27.1% of box office revenues in the current quarter, up from
23.0% in the prior year period. The increase in the percentage of box office
revenues from premium-priced product was due to the impact of UltraAVX, VIP and
IMAX installations, the screen counts of which have increased since the first
quarter of 2011.


Cineplex's investment in premium-priced formats, including 3D, UltraAVX, IMAX
and VIP, over the last four years has positioned it to take advantage of the
price premiums offered on these formats, which has contributed to Cineplex's BPP
growth in the current period compared to the prior year period.


Concession revenues

The following table highlights the movement in concession revenues, attendance
and CPP for the quarter (in thousands of Canadian dollars, except attendance and
same store attendance reported in thousands of patrons, and per patron amounts):




---------------------------------------------------------------------------
Concession revenues                              First Quarter             
                                     --------------------------------------
                                             2012         2011      Change 
---------------------------------------------------------------------------
                                                                           
Concession revenues                  $     77,037 $     65,154        18.2%
Attendance                                 17,127       15,272        12.1%
Concession revenue per patron                4.50         4.27         5.4%
Same store concession revenues             76,750       64,868        18.3%
Same store attendance                      17,072       15,164        12.6%
                                                                           
---------------------------------------------------------------------------
                                                                           
---------------------------------------------------------------------------
Concession revenue continuity                    First Quarter             
                                       Concession               Attendance 
---------------------------------------------------------------------------
2011 as reported                     $     65,154                   15,272 
Same store attendance change                8,161                    1,908 
Impact of same store CPP change             3,721                        - 
New and acquired theatres                     287                       55 
Disposed and closed theatres                 (286)                    (108)
---------------------------------------------------------------------------
2012 as reported                     $     77,037                   17,127 
---------------------------------------------------------------------------
                                                                           
First Quarter                                                              



Concession revenues increased 18.2% as compared to the prior year quarter, due
to the 12.1% increase in attendance during the period and the 5.4% increase in
CPP. CPP increased from $4.27 in the first quarter of 2011 to $4.50 in the same
period in 2012, and represents a first quarter record for Cineplex. Cineplex
believes a focus on revised concession offerings through its RBO rationalization
program and better communication with customers through the expansion of a
digital menu board program have both contributed to the higher CPP in the
current period compared to the prior year period.


While the 10% SCENE discount and SCENE points issued on concession combo
purchases have a negative impact on CPP, Cineplex believes that this program
drives incremental visits and concession purchases, resulting in higher overall
concession revenues.


Other revenues

The following table highlights the movement in media, games and other revenues
for the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
Other revenues                                 First Quarter                
                            ------------------------------------------------
                                        2012            2011         Change 
----------------------------------------------------------------------------
Media                          $      12,686   $      17,939          -29.3%
Games                                  1,922           1,235           55.6%
Other                                  7,129           7,108            0.3%
----------------------------------------------------------------------------
Total                          $      21,737   $      26,282          -17.3%
----------------------------------------------------------------------------



Other revenues decreased 17.3% from $26.3 million in the first quarter of 2011
to $21.7 million in the same period in 2012. This decrease was due to lower
media revenues, which during the first quarter of 2012 were $12.7 million, down
$5.3 million, or 29.3%, when compared to the prior year period. The prior year
period is a strong comparator for media, as it was a first quarter record for
media revenues. The decrease was due to lower full motion and digital pre-show
revenues ($5.2 million) compared to the record-setting first quarter of 2011, as
a result of decreased spending by the government and telecommunications sectors
and the impact of the continued economic uncertainty during the period.


The games revenue increase is due to the acquisition of NWS in May 2011 and
therefore is not included in the prior year comparative. The first quarter of
2012 includes one month of revenues for NWS prior to the creation of CSI ($0.4
million). The February and March results for CSI are included in the 'Share of
loss of joint ventures' line in the Statements of Operations. The addition of
three new XSCAPE entertainment centres since the first quarter of 2011 also
contributed to the increase in games revenues.


Film cost

The following table highlights the movement in film cost and Film Cost
Percentage for the quarter (in thousands of Canadian dollars, except film cost
percentage):




----------------------------------------------------------------------------
Film cost                                     First Quarter                 
                          --------------------------------------------------
                                      2012             2011          Change 
----------------------------------------------------------------------------
Film cost                    $      76,707    $      65,544            17.0%
Film cost percentage                  51.3%            50.4%            0.9%
----------------------------------------------------------------------------



First Quarter

Film cost varies primarily with box office revenue, and can vary from quarter to
quarter based on the relative strength of the titles exhibited during the
period. The increase in the first quarter of 2012 compared to the prior year
period was due to the increase in box office revenue and the 0.9% increase in
film cost percentage. The increase in film cost percentage is primarily due to
the settlement rate on certain strong performing titles during the first quarter
of 2012 being higher than the average film settlement rate.


Cost of concessions

The following table highlights the movement in concession cost and concession
cost as a percentage of concession revenues ("concession cost percentage") for
the quarter (in thousands of Canadian dollars, except concession cost percentage
and concession margin per patron):




----------------------------------------------------------------------------
Cost of concessions                           First Quarter                 
                          --------------------------------------------------
                                      2012             2011          Change 
----------------------------------------------------------------------------
Concession cost              $      15,770    $      13,648            15.5%
Concession cost percentage            20.5%            20.9%           -0.4%
Concession margin per                                                       
 patron                      $        3.58    $        3.37             6.2%
----------------------------------------------------------------------------



First Quarter

Cost of concessions varies primarily with theatre attendance as well as the
quantity and mix of concession offerings sold. The increase in concession cost
as compared to the prior year period was due to the 18.2% increase in concession
revenues. The concession cost percentage of 20.5% was in line with the prior
year period. The concession margin per patron increased from $3.37 in the first
quarter of 2011 to $3.58 in the same period in 2012, reflecting the impact of
the higher CPP during the period.


Depreciation and amortization

The following table highlights the movement in depreciation and amortization
expenses during the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
Amortization expenses                          First Quarter                
                            ------------------------------------------------
                                        2012            2011         Change 
----------------------------------------------------------------------------
Amortization of property,                                                   
 equipment and leaseholds      $      14,515   $      15,124           -4.0%
Amortization of intangible                                                  
 assets and other                      1,939           2,248          -13.7%
                            ------------------------------------------------
Amortization expenses as                                                    
 reported                      $      16,454   $      17,372           -5.3%
----------------------------------------------------------------------------



The first quarter decrease in amortization of property, equipment and leaseholds
of $0.6 million primarily relates to the transfer of digital projection
equipment to CDCP in June 2011 resulting in lower asset values to depreciate.
Lower depreciation relating to the declining 35 millimeter projector base due to
the circuit's conversion to digital also contributed to the decrease in
amortization of property, equipment and leaseholds.


(Gain) loss on disposal of assets

The following table shows the movement in the (gain) loss on disposal of assets
during the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
(Gain) loss on disposal of                                                  
 assets                                         First Quarter               
                            ------------------------------------------------
                                        2012             2011        Change 
----------------------------------------------------------------------------
(Gain) loss on disposal of                                                  
 assets                        $         (55)   $         537        -110.2%
----------------------------------------------------------------------------



First Quarter

The gain or loss on disposal of assets represents the gain or loss recorded on
certain assets that were sold or otherwise disposed. For the first quarter of
2012, Cineplex recorded a gain of $0.1 million on the disposal of assets,
compared to a loss of $0.5 million in the prior year period.


Other costs

Other costs include three main sub-categories of expenses, including theatre
occupancy expenses, which capture the rent and associated occupancy costs for
Cineplex's various operations; other operating expenses, which include the costs
related to running Cineplex's theatres and ancillary businesses; and general and
administrative expenses, which includes costs related to managing Cineplex's
operations, including the head office expenses. Please see the discussions below
for more details on these categories. The following table highlights the
movement in other costs for the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
Other costs                                    First Quarter                
                            ------------------------------------------------
                                        2012            2011         Change 
----------------------------------------------------------------------------
                                                                            
Theatre occupancy expenses     $      41,708   $      41,541            0.4%
Other operating expenses              57,866          56,232            2.9%
General and administrative                                                  
 expenses                             15,572          15,703           -0.8%
                            ------------------------------------------------
Total other costs              $     115,146   $     113,476            1.5%
----------------------------------------------------------------------------



Theatre occupancy expenses

The following table highlights the movement in theatre occupancy expenses for
the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
Theatre occupancy expenses                      First Quarter               
                             -----------------------------------------------
                                         2012            2011         Change
----------------------------------------------------------------------------
                                                                            
Rent                            $      27,758   $      27,576           0.7%
Other occupancy                        14,208          14,399          -1.3%
One-time items (i)                      (258)           (434)         -40.6%
----------------------------------------------------------------------------
Total                           $      41,708   $      41,541           0.4%
----------------------------------------------------------------------------
(i) One-time items include amounts related to both theatre rent and other   
theatre occupancy costs. They are isolated here to illustrate Cineplex's    
theatre rent and other theatre occupancy costs excluding these one-time,    
non-recurring items.                                                        
                                                                            
----------------------------------------------------------------------------
Theatre occupancy continuity                                  First Quarter 
                                                                  Occupancy 
----------------------------------------------------------------------------
2011 as reported                                           $         41,541 
Impact of new theatres                                                  163 
Impact of disposed theatres                                            (181)
Same store rent change                                                  246 
Non-recurring items                                                     118 
Other                                                                  (179)
----------------------------------------------------------------------------
2012 as reported                                           $         41,708 
----------------------------------------------------------------------------



First Quarter

Theatre occupancy expenses increased $0.2 million during the first quarter of
2012 compared to the prior year period. This increase was primarily due to
higher same-store rent costs, including common-area maintenance and real estate
taxes.


Other operating expenses

The following table highlights the movement in other operating expenses during
the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
Other operating expenses                       First Quarter                
                            ------------------------------------------------
                                        2012            2011         Change 
----------------------------------------------------------------------------
Other operating expenses       $      57,866   $      56,232            2.9%
----------------------------------------------------------------------------
                                                                            
----------------------------------------------------------------------------
Other operating continuity                                    First Quarter 
                                                            Other Operating 
----------------------------------------------------------------------------
2011 as reported                               $                     56,232 
Impact of new theatres                                                  154 
Impact of disposed theatres                                            (362)
Same store payroll change                                             1,847 
Marketing change                                                        814 
Media                                                                (1,127)
New Way Sales                                                           299 
Other                                                                     9 
----------------------------------------------------------------------------
2012 as reported                               $                     57,866 
----------------------------------------------------------------------------



First Quarter

Other operating expenses increased $1.6 million during the first quarter of 2012
compared to the prior year period primarily due to higher business volumes in
the 2012 period. The higher business volumes resulted in higher payroll costs
($1.8 million), with total theatre payroll accounting for 46.3% of total
operating expenses during the first quarter of 2012 as compared to 44.5% for the
same period one year earlier. Marketing expenses increased $0.8 million compared
to the prior year period due to enhanced marketing programs supporting new and
existing initiatives. One month of operations for NWS are included in other
operating expenses in 2012 but not in 2011, resulting in a $0.3 million
increase. These increases were partially offset by lower Media expenses ($1.1
million) due to the reduced Media activities during the quarter.


General and administrative expenses

The following table highlights the movement in general and administrative
("G&A") expenses during the quarter, including share and unit based compensation
costs, and G&A net of these costs (in thousands of Canadian dollars):




----------------------------------------------------------------------------
G&A expenses                                   First Quarter                
                            ------------------------------------------------
                                        2012            2011         Change 
----------------------------------------------------------------------------
                                                                            
G&A excluding LTIP and                                                      
 Option Plan expense           $      12,342   $      10,536           17.1%
LTIP                                   2,585           2,578            0.3%
Option plan                              645           2,589          -75.1%
                            ------------------------------------------------
G&A expenses as reported       $      15,572   $      15,703           -0.8%
----------------------------------------------------------------------------



First Quarter

G&A expenses decreased $0.1 million during the first quarter of 2012 compared to
the prior year period, primarily due to a $1.9 million decrease in the expense
for the option plan. This decrease was partially offset by higher professional
fees ($0.6 million) relating to the creation of CSI and an internal corporate
reorganization effected during the first quarter of 2012, and salary and general
cost increases ($0.7 million).


Effective January 1, 2012, the Board of Directors of Cineplex invoked Cineplex's
right to substitute a cashless exercise for any requested exercise of options
for cash, in accordance with the terms of the option plan. As a result of the
change in administrative policy, the options may only be equity-settled, and are
considered equity, not liabilities. The expense amount for options is determined
at the time of their issuance, recognized over the vesting period of the
options. Existing options at the time of the change in administrative policy
have their remaining expense determined at the time of the change in
administrative policy, recognized over the remaining vesting periods.


Share of income of joint ventures

Cineplex's joint ventures in 2012 include its share of one theatre in Quebec,
one IMAX screen in Ontario, its 50% interest in SCENE LP, its 78.2% interest in
CDCP (formed in June 2011) and its 50% interest in CSI (formed January 31,
2012). For the 2011 period, Cineplex's joint ventures included one theatre in
Quebec, one IMAX screen in Ontario and its interest in SCENE LP. The following
table highlights the movement in the share of income of joint ventures during
the quarter (in thousands of Canadian dollars):




----------------------------------------------------------------------------
Share of (income) loss of                                                   
 joint ventures                               First Quarter                 
                          --------------------------------------------------
                                      2012             2011          Change 
----------------------------------------------------------------------------
Share of CDCP                $         (75)   $           -              NM 
Share of CSI                          (226)               -              NM 
Share of SCENE                          50           (2,531)             NM 
Share of other joint                                                        
 ventures                              (26)              58              NM 
                          --------------------------------------------------
                                                                            
Total income of joint                                                       
 ventures                    $        (277)   $      (2,473)          -88.8%
                                                                            
----------------------------------------------------------------------------



First Quarter

The decrease in income of joint ventures during the period was primarily due to
the SCENE loyalty program. SCENE's results in the first quarter of 2011 include
income relating to a change in accounting estimate for breakage resulting in a
program-to-date adjustment to its outstanding points liability. Two of the joint
ventures created subsequent to the first quarter of 2011 also contributed to the
movement (CSI - income of $0.2 million and CDCP - income of $0.1 million).


EBITDA and adjusted EBITDA

The following table represents EBITDA and adjusted EBITDA for the three months
ended March 31, 2012 as compared to the three months ended March 31, 2011
(expressed in thousands of Canadian dollars, except adjusted EBITDA margin):




----------------------------------------------------------------------------
EBITDA                                        First Quarter                 
                          --------------------------------------------------
                                      2012             2011          Change 
----------------------------------------------------------------------------
EBITDA                       $      41,269    $      30,701            34.4%
Adjusted EBITDA              $      41,139    $      31,238            31.7%
Adjusted EBITDA margin                16.6%            14.1%            2.5%
----------------------------------------------------------------------------



Adjusted EBITDA for the first quarter of 2012 increased $9.9 million, or 31.7%,
as compared to the prior year period. This represents Cineplex's highest-ever
first quarter adjusted EBITDA, exceeding the $34.7 million recorded in the first
quarter of 2010 which featured Avatar, the highest grossing film of all-time.
The increase over the prior year period was primarily due to the higher
exhibition and concession revenues recorded in the period. Adjusted EBITDA
margin, calculated as adjusted EBITDA divided by total revenues, was 16.6%, up
2.5% from 14.1% in the prior year period.


Adjusted Free Cash Flow

For the first quarter of 2012, adjusted free cash flow per common share of
Cineplex was $0.480 as compared to $0.392 in the prior year period. The declared
dividends per common share of Cineplex were $0.323 in the first quarter of 2012
and $0.315 in the prior year period. The payout ratios for these periods were
67% and 80%, respectively.


This news release contains "forward-looking statements" within the meaning of
applicable securities laws, such as statements concerning anticipated future
events, results, circumstances, performance or expectations that are not
historical facts. These statements are not guarantees of future performance and
are subject to numerous risks and uncertainties, including those described in
our Annual Information Form and in this news release. Those risks and
uncertainties include adverse factors generally encountered in the film
exhibition industry such as poor film product and unauthorized copying; the
risks associated with national and world events, including war, terrorism,
international conflicts, natural disasters, extreme weather conditions,
infectious diseases, changes in income tax legislation; and general economic
conditions. Many of these risks and uncertainties can affect our actual results
and could cause our actual results to differ materially from those expressed or
implied in any forward-looking statement made by us or on our behalf. All
forward-looking statements in this news release are qualified by these
cautionary statements. These statements are made as of the date of this news
release and, except as required by applicable law, we undertake no obligation to
publicly update or revise any forward-looking statement, whether as a result of
new information, future events or otherwise. Additionally, we undertake no
obligation to comment on analyses, expectations or statements made by third
parties in respect of Cineplex Inc. or Cineplex Entertainment Limited
Partnership, their financial or operating results or their securities.


About Cineplex Inc.

Cineplex is the largest motion picture exhibitor in Canada and owns, leases or
has a joint-venture interest in 130 theatres with 1,359 screens serving
approximately 66 million guests annually. Headquartered in Toronto, Canada,
Cineplex operates theatres from British Columbia to Quebec and is the exclusive
provider of UltraAVX and the largest exhibitor of digital 3D and IMAX projection
technologies in the country. Proudly Canadian and with a workforce of
approximately 10,000 employees, the company operates the following top tier
brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity,
Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock
Exchange (TSX) under the symbol "CGX". For more information, visit
www.cineplex.com.


Further information can be found in the disclosure documents filed by Cineplex
with the securities regulatory authorities, available at www.sedar.com.


You are cordially invited to participate in a teleconference call with the
management of Cineplex (TSX:CGX) to review our quarterly results. Ellis Jacob,
President and Chief Executive Officer and Gord Nelson, Chief Financial Officer,
will host the call. The teleconference call is scheduled for:




                           Thursday, May 10, 2012                           
                           10:00 a.m. Eastern Time                          



In order to participate in the conference call, please dial 416-644-3417 or
outside of Toronto dial 1-877-974-0446 at least five to ten minutes prior to
10:00 a.m. Eastern Time. Please quote the conference ID 4534140 to access the
call.




--  If you cannot participate in the live mode, a replay will be available.
    Please dial 416-640-1917 or 1-877-289- 8525 and enter code 4534140#. The
    replay will begin at 12:00 p.m. Eastern Time on Thursday, May 10, 2012
    and end at 11:59 p.m. Eastern Time on Thursday, May 17, 2012. 
    
--  Note that media will be participating in the call in listen-only mode. 
    
--  Thank you in advance for your interest and participation. 
    

Cineplex Inc.                                                               
Interim Consolidated Balance Sheets                                         
(Unaudited)                                                                 
(expressed in thousands of Canadian dollars)                                
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                                            
                                                                            
                                              March 31,         December 31,
                                                   2012                 2011
Assets                                                                      
                                                                            
Current assets                                                              
Cash and cash equivalents              $          9,259     $         48,992
Trade and other receivables                      30,037               67,185
Inventories                                       4,092                4,118
Prepaid expenses and other current                                          
 assets                                           7,224                3,727
                                  ---------------------   ------------------
                                                 50,612              124,022
                                                                            
Non-current assets                                                          
Property, equipment and leaseholds              388,798              389,532
Deferred income taxes                            10,906               12,052
Fair value of interest rate                                                 
 contracts                                        1,010                    -
Interests in joint ventures                      39,278               26,163
Intangible assets                                82,440               84,379
Goodwill                                        608,929              608,929
                                  ---------------------   ------------------
                                       $      1,181,973     $      1,245,077
                                  ---------------------   ------------------
                                  ---------------------   ------------------
                                                                            
Liabilities                                                                 
                                                                            
Current liabilities                                                         
Accounts payable and accrued                                                
 expenses                              $         80,939     $        112,285
Share-based compensation                              -                1,331
Dividends payable                                 6,558                6,285
Income taxes payable                              5,050               17,485
Deferred revenue                                 62,373               83,907
Finance lease obligations                         2,104                2,411
Fair value of interest rate swap                                            
 agreements                                         638                  565
Convertible debentures                           33,698               76,864
                                  ---------------------   ------------------
                                                191,360              301,133
                                  ---------------------   ------------------
Non-current liabilities                                                     
Share-based compensation                          6,623                9,466
Long-term debt                                  167,676              167,531
Fair value of interest rate swap                                            
 agreements                                           -                1,199
Finance lease obligations                        22,229               26,474
Post-employment benefit                                                     
 obligations                                      5,686                5,688
Other liabilities                               113,001              103,727
Deficiency interest in joint                                                
 venture                                          4,962                8,250
                                  ---------------------   ------------------
                                                320,177              322,335
                                  ---------------------   ------------------
                                                                            
Total liabilities                               511,537              623,468
                                  ---------------------   ------------------
                                                                            
Equity                                                                      
                                                                            
Share capital                                   813,569              764,801
Deficit                                       (145,351)            (140,469)
Accumulated other comprehensive                                             
 loss                                             (309)              (2,723)
Contributed surplus                               2,527                    -
                                  ---------------------   ------------------
                                                670,436              621,609
                                  ---------------------   ------------------
                                       $      1,181,973     $      1,245,077
                                  ---------------------   ------------------
                                  ---------------------   ------------------
                                                                            
Cineplex Inc.                                                               
Interim Consolidated Statements of Operations                               
(Unaudited)                                                                 
(expressed in thousands of Canadian dollars)                                
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                                            
                                                                            
                                        Three months           Three months 
                                         ended March            ended March 
                                            31, 2012               31, 2011 
Revenues                                                                    
Box office                          $        149,413       $        129,956 
Concessions                                   77,037                 65,154 
Other                                         21,736                 26,282 
                               ---------------------- ----------------------
                                             248,186                221,392 
                               ---------------------- ----------------------
                                                                            
Expenses                                                                    
Film cost                                     76,707                 65,544 
Cost of concessions                           15,770                 13,648 
Depreciation and amortization                 16,454                 17,372 
(Gain) loss on disposal of                                                  
 assets                                          (55)                   537 
Other costs                                  115,146                113,476 
Share of income of joint                                                    
 ventures                                       (277)                (2,473)
Interest expense                               4,384                  5,699 
Interest income                                  (80)                  (232)
                               ---------------------- ----------------------
                                             228,049                213,571 
                               ---------------------- ----------------------
                                                                            
Income before income taxes                    20,137                  7,821 
                               ---------------------- ----------------------
                                                                            
Provision for (recovery of)                                                 
 income taxes                                                               
Current                                        5,642                      - 
Deferred                                        (613)                 8,669 
                               ---------------------- ----------------------
                                               5,029                  8,669 
                               ---------------------- ----------------------
Net income (loss)                   $         15,108       $           (848)
                               ---------------------- ----------------------
                               ---------------------- ----------------------
                                                                            
Cineplex Inc.                                                               
Interim Consolidated Statements of Comprehensive Income                     
(Unaudited)                                                                 
(expressed in thousands of Canadian dollars)                                
--------------------------------------------------------------------------- 
--------------------------------------------------------------------------- 
                                                                            
                                                                            
                                                 Three                Three 
                                                months               months 
                                                 ended                ended 
                                             March 31,            March 31, 
                                                  2012                 2011 
                                                                            
Net income (loss)                     $         15,108     $           (848)
                                                                            
Other comprehensive income (loss)                                           
Income on hedging instruments                    3,324                  919 
Associated deferred income taxes                                            
 expense                                          (910)              (2,073)
                                 ----------------------     ----------------
                                                                            
Other comprehensive income (loss)                2,414               (1,154)
                                 ----------------------     ----------------
                                                                            
Comprehensive income (loss)           $         17,522     $         (2,002)
                                 ---------------------- --------------------
                                 ---------------------- --------------------
Cineplex Inc.                                                               
Interim Consolidated Statements of Changes in Equity                        
(Unaudited)                                                                 
(expressed in thousands of Canadian dollars)                                
For the three months ended March 31, 2012 and 2011                          
----------------------------------------------------------------------------
                                                                            
                                                                            
                                       Unit           Share     Contributed 
                                    capital         capital         surplus 
                                                                            
Balance - January 1, 2012     $           -   $     764,801   $           - 
                                                                            
Share option liabilities                                                    
 reclassified                             -               -           6,850 
Net income                                -               -               - 
Other comprehensive income                -               -               - 
Dividends declared                        -               -               - 
Long-term incentive plan                                                    
 obligation                               -          (5,575)              - 
Long-term incentive plan                                                    
 shares                                   -           6,471               - 
Share option expense                      -               -             646 
Issuance of shares upon                                                     
 exercise of options                      -           4,969          (4,969)
Issuance of shares on                                                       
 conversion of debentures                 -          43,338               - 
Issuance of shares for cash               -             501               - 
Shares repurchased and                                                      
 cancelled                                -            (936)              - 
                            ------------------------------------------------
                                                                            
Balance - March 31, 2012      $           -   $     813,569   $       2,527 
                            ------------------------------------------------
                            ------------------------------------------------
                                                                            
                                                                            
Balance - January 1, 2011     $     710,121   $           -   $       1,407 
                                                                            
Effect of corporate                                                         
 conversion                        (710,121)        744,760          (1,407)
Net loss                                  -               -               - 
Other comprehensive loss                  -               -               - 
Long-term incentive plan                                                    
 obligation                               -          (4,306)              - 
Dividends declared                        -               -               - 
Long-term incentive plan                                                    
 shares                                   -           1,888               - 
Issuance of shares on                                                       
 conversion of debentures                 -           1,823               - 
                               ---------------------------------------------
                                                                            
Balance - March 31, 2011      $           -   $     744,165   $           - 
                            ------------------------------------------------
                            ------------------------------------------------

                                                                            
                                                                            
                                  Accumulated                               
                                        other                               
                                comprehensive                               
                                         loss        Deficit          Total 
                                                                            
Balance - January 1, 2012     $        (2,723)  $   (140,469)  $    621,609 
                                                                            
Share option liabilities                                                    
 reclassified                               -              -          6,850 
Net income                                  -         15,108         15,108 
Other comprehensive income              2,414              -          2,414 
Dividends declared                          -        (19,140)       (19,140)
Long-term incentive plan                                                    
 obligation                                 -              -         (5,575)
Long-term incentive plan                                                    
 shares                                     -              -          6,471 
Share option expense                        -              -            646 
Issuance of shares upon                                                     
 exercise of options                        -              -              - 
Issuance of shares on                                                       
 conversion of debentures                   -              -         43,338 
Issuance of shares for cash                 -              -            501 
Shares repurchased and                                                      
 cancelled                                  -           (850)        (1,786)
                            ------------------------------------------------
                                                                            
Balance - March 31, 2012      $          (309)  $   (145,351)  $    670,436 
                            ------------------------------------------------
                            ------------------------------------------------
                                                                            
                                                                            
Balance - January 1, 2011     $        (3,534)  $   (113,120)  $    594,874 
                                                                            
Effect of corporate                                                         
 conversion                                 -              -         33,232 
Net loss                                    -           (848)          (848)
Other comprehensive loss               (1,154)             -         (1,154)
Long-term incentive plan                                                    
 obligation                                 -              -         (4,306)
Dividends declared                          -        (18,111)       (18,111)
Long-term incentive plan                                                    
 shares                                     -              -          1,888 
Issuance of shares on                                                       
 conversion of debentures                   -              -          1,823 
                            ------------------------------------------------
                                                                            
Balance - March 31, 2011      $        (4,688)  $   (132,079)  $    607,398 
                            ------------------------------------------------
                            ------------------------------------------------
                                                                            
Cineplex Inc.                                                               
Interim Consolidated Statements of Cash Flows                               
(Unaudited)                                                                 
(expressed in thousands of Canadian dollars)                                
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                                            
                                                                            
                                             Three months      Three months 
                                              ended March       ended March 
                                                 31, 2012          31, 2011 
                                                                            
Cash provided by (used in)                                                  
                                                                            
Operating activities                                                        
Net income (loss)                           $      15,108     $        (848)
Adjustments to reconcile net income                                         
 (loss) to net cash provided by                                             
 operating activities                                                       
      Depreciation and amortization of                                      
       property, equipment and                                              
       leaseholds, deferred charges and                                     
       intangible assets                           16,454            17,372 
      Amortization of tenant                                                
       inducements, rent averaging                                          
       liabilities and fair value lease                                     
       contract liabilities                          (935)           (1,050)
      Accretion of debt issuance costs                                      
       and other non-cash interest                    140               233 
      (Gain) loss on disposal of assets               (55)              537 
      Deferred income taxes                          (613)            8,669 
      Interest rate swap agreements -                                       
       non-cash interest                              916               (96)
      Non-cash share-based compensation               682               218 
      Accretion of convertible                                              
       debentures                                     172               310 
      Net change in interests in joint                                      
       ventures                                     2,665            (2,468)
Tenant inducements                                  3,297             2,855 
Changes in operating assets and                                             
 liabilities                                      (36,449)          (17,879)
                                        ------------------------------------
                                                                            
Net cash provided by operating                                              
 activities                                         1,382             7,853 
                                        ------------------------------------
                                                                            
Investing activities                                                        
Proceeds from sale of assets                        1,120                 7 
Purchases of property, equipment and                                        
 leaseholds                                       (13,899)          (12,421)
Acquisition and formation of businesses,                                    
 net of cash acquired                              (7,399)                - 
Additional equity funding of CDCP                    (244)                - 
                                        ------------------------------------
                                                                            
Net cash used in investing activities             (20,422)          (12,414)
                                        ------------------------------------
                                                                            
Financing activities                                                        
Dividends paid                                    (18,867)          (12,070)
Borrowings under credit facility                   30,000            15,000 
Repayment of credit facility                      (30,000)          (15,000)
Payments under finance leases                        (541)             (545)
Proceeds from issuance of shares                      501                 - 
Acquisition of long-term incentive plan                                     
 shares                                                 -            (9,793)
Purchase of shares for cancellation                (1,786)                - 
                                        ------------------------------------
                                                                            
Net cash used in financing activities             (20,693)          (22,408)
                                        ------------------------------------
                                                                            
Decrease in cash and cash equivalents                                       
 during the period                                (39,733)          (26,969)
                                                                            
Cash and cash equivalents - Beginning of                                    
 period                                            48,992            85,343 
                                        ------------------------------------
                                                                            
Cash and cash equivalents - End of                                          
 period                                     $       9,259     $      58,374 
                                        ------------------------------------
                                        ------------------------------------
                                                                            
Supplemental information                                                    
Cash paid for interest                      $       1,944     $       3,764 
Cash paid for income taxes                  $      18,120     $           - 
                                                                            
Cineplex Inc.                                                               
Interim Consolidated Supplemental Information (Unaudited)                   
(expressed in thousands of Canadian dollars)                                
                                                                            
                                                                            
Reconciliation to Adjusted EBITDA                                           
                                                                            
----------------------------------------------------------------------------
                                       Three months ended March 31,         
                                               2012                    2011 
                              ----------------------  ----------------------
Net income (loss)             $              15,108   $                (848)
                                                                            
Depreciation and amortization                                               
 (i)                                         16,828                  17,413 
Interest expense                              4,384                   5,699 
Interest income                                 (80)                   (232)
Current income tax expense                    5,642                       - 
Deferred income tax (recovery)                                              
 expense                                       (613)                  8,669 
                              ----------------------  ----------------------
                                                                            
EBITDA                        $              41,269   $              30,701 
                                                                            
(Gain) loss on disposal of                                                  
 assets                                         (55)                    537 
CDCP equity income (ii)                         (75)                      - 
                              ----------------------  ----------------------
                                                                            
Adjusted EBITDA               $              41,139   $              31,238 
----------------------------------------------------------------------------
   (i)  Includes the depreciation and amortization incurred by the joint    
        ventures with the exception of CDCP (see (ii) below)                
          (2012 - $374 thousand and 2011 - $41 thousand).                   
   (ii) CDCP equity income not included in adjusted EBITDA as CDCP is a     
        limited-life financing vehicle that is funded by                    
          virtual print fees collected from distributors.                   
                                                                            
Components of Other Costs                                                   
                                                                            
----------------------------------------------------------------------------
Other costs                                     Three months ended March 31,
                                      --------------------------------------
                                                     2012               2011
----------------------------------------------------------------------------
                                                                            
Theatre occupancy expenses               $         41,708   $         41,541
Other operating expenses                           57,866             56,232
General and administrative expenses                15,572             15,703
                                      --------------------------------------
Total other costs                        $        115,146   $        113,476
----------------------------------------------------------------------------
                                                                            
Cineplex Inc.                                                               
Interim Consolidated Supplemental Information                               
(Unaudited)                                                                 
(expressed in thousands of Canadian dollars, except number of shares and    
 per share data)                                                            
----------------------------------------------------------------------------
----------------------------------------------------------------------------
                                                                            
                                                                            
Adjusted Free Cash Flow                                                     
                                                                            
----------------------------------------------------------------------------
                                               Three months ended March 31, 
                                                  2012                 2011 
                                   -------------------- --------------------
Cash provided by operating                                                  
 activities                           $          1,382     $          7,853 
Less: Total capital expenditures               (12,779)             (12,414)
                                   -------------------- --------------------
                                                                            
Standardized free cash flow                    (11,397)              (4,561)
                                                                            
Add/(Less):                                                                 
Changes in operating assets and                                             
 liabilities (i)                                36,449               17,879 
Changes in operating assets and                                             
 liabilities of joint ventures (i)              (2,942)                  (5)
Tenant inducements (ii)                         (3,297)              (2,855)
Principal component of financing                                            
 lease obligations                                (541)                (545)
New build capital expenditures and                                          
 other (iii)                                     9,660               10,090 
Share of income of joint ventures,                                          
 net of non-cash depreciation (iv)                 576                2,514 
Cash invested in CDCP (iv)                        (244)                   - 
                                   -------------------- --------------------
                                                                            
Adjusted free cash flow               $         28,264     $         22,517 
                                   -------------------- --------------------
                                   -------------------- --------------------
                                                                            
Average number of Shares                                                    
 outstanding                                58,847,728           57,468,588 
                                                                            
Adjusted free cash flow per Share     $          0.480     $          0.392 
----------------------------------------------------------------------------
                                                                            
(i)   Changes in operating assets and liabilities are not considered a      
      source or use of adjusted free cash flow                              
(ii)  Tenant inducements received are for the purpose of funding new theatre
      capital expenditures and are not considered a source of adjusted free 
      cash flow.                                                            
(iii) New build capital expenditures and other represent expenditures on    
      Board approved projects as well as any expenditures for digital       
      equipment that was contributed to CDCP, exclude maintenance capital   
      expenditures, and are net of proceeds on asset sales. The Revolving   
      Facility is available to Cineplex to fund Board approved projects.    
(iv)  Excludes the share of loss of CDCP, as CDCP is a limited-life         
      financing vehicle funded by virtual print fees collected from         
      distributors. Cash invested into CDCP, as well as cash distributions  
      received from CDCP, are considered to be uses and sources of adjusted 
      free cash flow.

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