Leading innovators in 3D NeRF Technology, Luma
Labs AI and RECON Labs' 3Dpresso, to explore development and 3D
asset publishing on Shutterstock's Turbosquid platform
Volinga AI to explore licensing and distribution
of NVOL library assets and collaboration with Shutterstock on
first-ever network of creators to produce on-demand NVOL
environments
LOS
ANGELES, Aug. 8, 2023 /PRNewswire/ -- Shutterstock,
Inc. (NYSE: SSTK), a leading global creative platform offering
high-quality content and full-service creative workflow solutions
for transformative brands, digital media and marketing companies,
today announced its intent to sign three distinct collaboration
deals with Luma Labs AI, RECON Labs and Volinga AI, leading startup
innovators in emerging neural radiance fields (NeRF) technology.
The companies announced their respective plans at this week's
SIGGRAPH 2023, the 50th Annual International Conference and
Exhibition on Computer Graphics and Interactive
Techniques.
We are incredibly excited to expand our
research and development efforts into NeRF, a new phase of 3D AI
technology.
"We are incredibly excited to expand our research and
development efforts into this next phase of 3D AI technology and to
do so in collaboration with some of the most innovative and
forward-thinking minds in creative production," said Dade Orgeron,
Vice President of Innovation at Shutterstock/Turbosquid. "What's
critically important to us as we work to evolve awareness and
adoption of NeRF technology is working with innovators who share
our commitment to advancing creative technology that hyper-enables
the creative process while also protecting and compensating our
artist community."
With both Luma and RECON Labs' 3Dpresso, Shutterstock intends to
explore the rapidly developing field of NeRF technology using
Shutterstock's extensive, ethically sourced 2D/3D asset database
and adding each companies' existing 3D assets to Shutterstock's
platform, Turbosquid, for commercial licensing.
"3D is a powerful creative medium that will be a leading format
for stories of the future, which is why we founded Luma in 2021. We
are on a mission to democratize 3D and make Hollywood quality, photorealistic 3D
accessible to everyone. Realtime, high quality, and lifelike 3D
scenes are now a reality for everyone using Luma, whether on the
web or in Unreal Engine with the new .luma scenes," said
Amit Jain, Cofounder and CEO of
Luma. "As the world's leading NeRF research and product company, we
are excited to explore a partnership with Shutterstock and bring
Luma's best-in-class 3D generative platform to Shutterstock's
creators. This will further accelerate the arrival of this
incredible 3D technology to every artist, every studio, and every
phone!"
Traditionally, 3D scene creation has taken artists several hours
to produce depending on the desired complexity and resolution to be
achieved for the desired landscape or environment. With the
introduction of NeRF technology, built using advanced machine
learning and computer vision, 3D creators can produce
high-resolution, photorealistic 3D scenes from 2D video in
minutes.
"NeRF technology will unlock the opportunity for Shutterstock's
community of video contributors to help build the world's largest
library of NeRF based content, from full environments to individual
objects from around the world," said Orgeron. "NeRF will
revolutionize the way we create 3D content, by utilizing the tool
photographers and videos are already comfortable with—their
cameras."
Shutterstock has also entered into an agreement with Volinga AI
to explore licensing and distribution of NVOL files. Volinga,
through its professional NeRF Suite, offers a comprehensive range
of NeRF-related products and services to support virtual
production, VFX, TV and broadcasting, XR and videogames. As part of
the agreement, Shutterstock and Volinga will also explore the
creation of an NVOL library of high-quality content for Volinga
users and the first network of creators to produce on-demand NVOL
environments.
This Volinga network would add to Shutterstock's existing
network of more than two million artists and creators around the
world who contribute to the Shutterstock library of
ethically-sourced, licensable 2D, 3D, video and audio content. To
date, Shutterstock has compensated hundreds of thousands of
artists, with anticipated payments to millions more, through its
Contributor Fund for the role their content IP has played in
training Shutterstock's generative technology and has provided
artists with ongoing royalties tied to licensing activity for newly
generated assets.
"We are on a mission to unleash the full potential of NeRF and
make this groundbreaking technology accessible to professionals,"
said Fernando Rivas-Manzaneque, Co-Founder of Volinga AI. "This
library of production-ready NVOL assets will allow our users to
start experimenting and using NeRF in their volumes straight away,
lowering the entry barrier for this technology. Furthermore, the
network of creators to produce on-demand NVOL environments we are
envisioning with Shutterstock will definitely take virtual
production to the next level."
Under the new TurboSquid Labs, where Shutterstock will release
the first example of its Virtual Locations product—complete,
production ready NeRF environments—the company will also be working
closely with Luma, Volinga and RECON Labs, and other innovators in
NeRF and generative AI fields, to develop a specification and best
practices standard for capturing high quality NeRFs.
In March, Shutterstock also announced its collaboration with
NVIDIA to build AI foundation models for generative 3D artist
tools. Through this collaboration, generative AI models will be
trained with Shutterstock assets using NVIDIA Picasso generative AI
cloud services to rapidly convert text prompts into high-fidelity
3D content for industrial digital twins, entertainment and
gaming.
These announcements follow several strategic steps Shutterstock
has taken as one of the leading innovators bringing ethical and
responsible AI advancements to the creative industry. Shutterstock
also recently joined the Content Authenticity Initiative (CAI),
through which the company will support the CAI's goal of addressing
the prevalence of misleading information online through the
implementation of technical standards for certifying the source and
history of media content by integrating Content Credentials.
Shutterstock intends to integrate the CAI's underlying Coalition
for Content Provenance and Authenticity (C2PA) standard into its AI
capabilities and various creativity tools, including its
DALL·E-powered AI Image Generator and suite of AI-powered
applications to further protect its users with verifiable and
tamper-evident information across all forms of content. With
Content Credentials, this will include ensuring each asset is
certified with secure metadata about its creation, authorship and
edit history.
As a trusted partner, Shutterstock also collaborates with
NVIDIA, Meta, OpenAI, LG and other leaders in the tech industry to
develop foundational generative AI tools and standards for creators
across 3D, images and text.
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK) is
a premier partner for transformative brands, digital media and
marketing companies, empowering the world to create with
confidence. Fueled by millions of creators around the world, a
growing data engine and a fearless approach to product innovation,
Shutterstock is the leading global platform for licensing from the
most extensive and diverse collection of high-quality 3D models,
videos, music, photographs, vectors and illustrations. From the
world's largest content marketplace, to breaking news and A-list
entertainment editorial access, to all-in-one content editing
platform and studio production service—all using the latest in
innovative technology—Shutterstock offers the most comprehensive
selection of resources to bring storytelling to life.
Learn more at www.shutterstock.com and follow us
on LinkedIn, Instagram, Twitter,
Facebook and Youtube.
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SOURCE Shutterstock, Inc.