Sodexho Announces Innovative Initiatives With Earvin 'Magic' Johnson
12 Juni 2006 - 6:01PM
PR Newswire (US)
Deal Includes Marketing Agreement and New Joint Venture,
SodexhoMagic, LLC GAITHERSBURG, Md., June 12 /PRNewswire-FirstCall/
-- Sodexho, Inc. (NYSE:SDX), the nation's leading provider of food
and facilities management services, announced today that it has
launched an initiative with Earvin "Magic" Johnson and Magic Food
Provisions, a subsidiary of Magic Johnson Enterprises. The
initiative includes a marketing agreement and the formation of
SodexhoMagic, LLC -- a new joint venture that is 51 percent owned
by Johnson. The announcement was made by Richard Macedonia,
president and CEO of Sodexho, Inc. and Earvin "Magic" Johnson, CEO
of Magic Johnson Enterprises, at a press conference held today at
Sodexho headquarters in Gaithersburg, MD. "Earvin 'Magic' Johnson
has one of the most recognizable names in the world, in business as
well as in sports," said Macedonia. "He is a genius at applying his
business acumen toward creating a demand for services and products,
which shows in the success he's had in the retail food industry
through his partnerships with other well-known companies. I am so
pleased that Magic Johnson's competitive spirit is working on
behalf of Sodexho, enabling us to grow our business and strengthen
our brand." Macedonia added, "By leveraging the power of the 'Magic
Johnson' brand, this venture adds significant value to Sodexho's
extensive portfolio of services and expertise and will help to
position us as the clear choice for our clients and customers." "I
am excited about this opportunity to work with Sodexho," said
Johnson. "Sodexho is the undisputed world-class leader in food
service management. I am looking forward to working closely with
the Sodexho team and will be personally involved in the process as
we grow the SodexhoMagic business." The SodexhoMagic, LLC will
develop new business opportunities and operate select Sodexho
accounts at various locations throughout the U.S. and will provide
total management of food services, including dining and high-end
catering service, grounds keeping, plant operations and
maintenance, asset management, environmental services and laundry
services. The ten-year agreement also allows for the development of
'Magic Johnson' concepts to be at select Sodexho accounts including
college campuses, hospitals and healthcare facilities and corporate
locations. Sodexho, Inc. (http://www.sodexhousa.com/) is the
leading provider of food and facilities management in the U.S.,
Canada and Mexico, with $6.3 billion in annual revenue and 120,000+
employees. Sodexho, Inc. offers innovative outsourcing solutions in
food service, housekeeping, grounds keeping, plant operations and
maintenance, asset management, and laundry services to more than
6,000 corporations, health care, long term care and retirement
centers, schools, college campuses, military and remote sites
throughout North America. Headquartered in Gaithersburg, MD,
Sodexho, Inc. proudly serves as the official food service provider
for the U.S. Marine Corps. Magic Johnson Enterprises is the hub of
the Magic Johnson business empire and steers the direction of the
brand for business development and expansion. The company handles
asset acquisitions, endorsements, licensing, personal appearances,
multi-cultural marketing and business to business relationships.
Magic Johnson Enterprises specializes in urban business development
with a variety of business ventures. DATASOURCE: Sodexho, Inc.
CONTACT: Tara Baten of Sodexho, Inc., +1-301-987-4324, Web site:
http://www.sodexhousa.com/
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