ironSource Launches Luna Search Ads in General Availability: Expanding its Cross-Channel Marketing Software with Apple Search Ads Tool
13 April 2022 - 2:00PM
Business Wire
Luna Search Ads provides a critical layer of
creation, management and optimization capabilities to app marketing
campaigns on Apple Search Ads, allowing marketers to increase ROI
and impact of the channel
ironSource (NYSE: IS), a leading business platform for the App
Economy, today announced the general availability of Luna Search
Ads, allowing app marketers to better create, manage and optimize
campaigns on Apple Search Ads. Previously in closed beta, the
product allows app marketers to automate and streamline campaign
creation, keyword management and discovery, and data analysis, as
well as providing automated optimization for Apple Search Ads - all
from within the same platform where they manage campaigns on other
channels.
“Luna allows app marketers to execute and control the app
marketing cycle from one place for the first time,” explained Peli
Beeri, ironSource Luna GM. “Now with the addition of Luna Search
Ads, marketers can optimize their campaigns on Apple Search Ads,
while utilizing the cross-channel app marketing capabilities of
ironSource Luna. We believe that this will assist marketers to
significantly reduce costs and overhead by enabling them to manage
all of their media spend from one platform, connect post-install
return-on-ad-spend (ROAS) metrics from their different marketing
channels and drive incremental growth across channels.”
There’s been a significant increase in spend in Apple Search
Ads, highlighting the critical need for sophisticated tools that
support the effective management of this channel. By centralizing
tools for optimizing Apple Search campaigns within the larger Luna
offering, ironSource also allows app marketers to compare campaign
performance on other app store search channels like Google’s Play
Store, providing additional insights to drive scale and
discoverability of their app.
“Luna’s Apple Search Ads tool has been a great asset for our
global expansion,” said Andrew Bolich, User Acquisition Analyst at
Playstudios. “The platform helped streamline our campaign launches,
keyword management tasks and performance management activities, and
we subsequently succeeded in scaling up to our highest Apple Search
Ads spend to date.”
ironSource has invested heavily in supporting app developers
within the Apple ecosystem, becoming the first platform to support
Custom Product Pages, allowing developers to create multiple,
targeted versions of an App Store product page. This unique product
will now also be supported in Luna’s Search Ads, creating a
powerful combination of keyword targeting and a custom product page
user journey. This provides a huge potential for app growth and
profitability.
“We believe our cross-channel marketing software provides a key
differentiator in the market, allowing us to provide app-based
businesses with sophisticated technology to manage their marketing
across every major channel, in the same way we’ve been enabling
them to maximize revenue with our cross-channel monetization
solution,” added Omer Kaplan, CRO and co-founder of ironSource.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource's platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the App Economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, which represent our management’s beliefs and assumptions
concerning future events. These statements are intended to qualify
for the “safe harbor” from liability established by the Private
Securities Litigation Reform Act of 1995. Words such as “will,”
“believe,” “potential,” and similar expressions are intended to
identify such forward-looking statements but are not the exclusive
means for identifying such statements. By their very nature,
forward-looking statements involve inherent risks and
uncertainties. Factors that could cause actual results to differ
materially from expectations include: Interruptions, performance
problems or defects associated with our platform which could
diminish our brand; new products and technology and our entry into
new markets not being successful;; reliance on operating system
providers and app stores to support the company’s platforms;
dependence upon the success of the gaming and mobile app ecosystem
and the risks generally associated with the gaming industry; and
other risk factors set forth in the company’s filings with the U.S.
Securities and Exchange Commission. Forward-looking statements
speak only as of the date on which they were made. Other than as
may be required by applicable laws, ironSource does not undertake
any obligation to update publicly or revise any forward-looking
statements to reflect circumstances or events that occur after the
date the forward-looking statements are made.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220413005018/en/
Media: Ilana Stemmer ilana.stemmer@is.com
+972542860810
Investor Relations: Daniel Amir daniel.amir@is.com
+1415-726-5900
International Shipholding (NYSE:ISH)
Historical Stock Chart
Von Mai 2024 bis Jun 2024
International Shipholding (NYSE:ISH)
Historical Stock Chart
Von Jun 2023 bis Jun 2024