ironSource Launches Mediation Custom Adapters
21 Oktober 2021 - 2:00PM
Business Wire
Developers can now access any network while
leveraging ironSource mediation tools
ironSource (NYSE:IS), a leading business platform for the App
Economy, today announced the launch of Mediation Custom Adapters.
Developers can now access any SDK network they want to work with,
in addition to the leading networks already available on the
ironSource Platform. Unique in the market, developers will have the
same reporting and testing tools when using custom adapters as they
do when accessing any other network on the ironSource platform.
“We launched Mediation Custom Adapters so that app developers
can maximize their revenue by using any network, regardless of size
and specialization, without having to compromise on the level of
reporting, testing and optimization they’re used to from our
Platform,” explains Omer Kaplan, CRO at ironSource. “We have been
working on this complex product for the past few quarters, and are
delighted to launch Mediation Custom Adapters, giving our customers
the flexibility to work with any network that provides them
value.”
As app monetization strategies become increasingly
sophisticated, developers need to be able to access specialized
networks as part of their overall monetization strategy.
ironSource’s Mediation Custom Adapters allow developers to add this
piece of the puzzle to their monetization stack using the same
tools they use throughout their monetization efforts.
Connecting via Custom Adapters is fast and easy and the adapters
can be created in an entirely self-serve flow by the ad network or
even the developers themselves.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource’s platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the app economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while enabling their business expansion in
the App Economy. For more information please visit
http://www.is.com
Cautionary Statement Regarding Forward-Looking
Statements
This release includes various forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, or the Securities Act, and Section 21E of the Securities
Exchange Act of 1934, as amended, which represent our management’s
beliefs and assumptions concerning future events. These statements
are intended to qualify for the “safe harbor” from liability
established by the Private Securities Litigation Reform Act of
1995. Words such as “expect,” “estimate,” “project,” “budget,”
“forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,”
“should,” “believes,” “predicts,” “potential,” “continue,” and
similar expressions are intended to identify such forward-looking
statements but are not the exclusive means for identifying such
statements. By their very nature, forward-looking statements
involve inherent risks and uncertainties, both general and
specific, and there are risks that the predictions, forecasts,
projections and other forward-looking statements will not be
achieved. You should understand that a number of factors could
cause actual results to differ materially from the plans,
objectives, expectations, estimates and intentions expressed in
such forward-looking statements set forth in the Company’s SEC
filings. ironSource cautions readers not to place undue reliance
upon any forward-looking statements, which speak only as of the
date made. Other than as may be required by applicable laws,
ironSource does not undertake or accept any obligation or
undertaking to release publicly any updates or revisions to any
forward-looking statements to reflect any change in its
expectations or any change in events, conditions or circumstances
on which any such statement is based.
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version on businesswire.com: https://www.businesswire.com/news/home/20211021005464/en/
Media contact: Michal Chafets michal.chafets@is.com
+972548300831 Olivia Davis olivia.davis@fgh.com +1646-918-4742
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