ironSource Launches New User Growth Tools for iOS ToolKit
09 September 2021 - 4:00PM
Business Wire
Two key user-growth products: comprehensive
analysis for Universal SkAdNetwork Reporting, and campaign
optimization through ad revenue Conversion Value Manager
ironSource, a leading business platform for the App Economy,
announced today the launch of two key products that support app
developers in the new iOS era: Universal SKAN Reporting
(SKAdNetwork) and CV Manager (Conversion Value). Universal SKAN
Reporting provides developers with all their postbacks in real time
directly from Apple, allowing them to view and analyze the data and
get insights on user acquisition (UA) performance from all
networks. The CV Manager enables developers who are using
ironSource’s mediation platform to map the conversion values of new
users according to the ad revenue generated during the first 24
hours since install. This allows developers to better understand
user value and users’ predicted LTV, helping them optimize UA
campaigns.
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ironSource Launches New User Growth Tools
for iOS ToolKit (Photo: Business Wire)
“Our goal is to enable app developers to unlock a flywheel of
continuous growth by utilizing our platform, and these solutions
are another step in that direction,” explains Nimrod Zuta, VP
Product, Sonic, at ironSource. “We have a deep understanding of the
needs of ad-based apps and the products in the iOS Toolkit provide
developers with unique insights on how to optimize their
monetization and UA - both of which are heavily connected - in an
iOS 14 and 15 era. This information will help developers better
understand their users and subsequently gain an edge on their
growth activity in this new reality.”
The iOS privacy changes have necessitated a new approach in the
way UA managers understand user value and therefore how they
optimize advertising strategies to drive user growth. Whereas with
iOS 14 postbacks were only sent to each individual network, with
the iOS 15 changes expected this month, app advertisers will be
able to get a copy of all of their SkAdNetwork postbacks.
Advertisers can then use ironSource’s advanced Universal SKAN
Reporting product to analyse all of their postback data in real
time, and make timely, data-driven decisions on how to best
optimize their UA strategy across all networks. Developers can
access advanced reporting tools that enrich their data and help
save time on validating and analysing the data themselves. All UA
managers need to do is add the ironSource URL to the Info.plist
file and they will receive all of the data, which can then be
transferred to any MMP or other party of the advertiser’s choice.
Or, they can pass the postbacks to ironSource from any other server
and then access the advanced reports.
ironSource’s CV Manager is tailor-made for developers who rely
heavily on in-app ads, and who require a dedicated solution that is
focused on their monetization needs. Once a developer has mapped
their conversion value buckets, ironSource updates the conversion
values for each new user based on the ad revenue they generated in
the first 24 hours from the app being launched. Developers can then
see a breakdown of how many users fall into each conversion value
bucket, together with ARPU D0, giving them an understanding of user
quality, enabling them to optimize user acquisition.
The data can further be leveraged when the ironSource CV Manager
is used together with the ironSource Universal SKAN Reporting, as a
developer can immediately receive the estimated value of each
conversion value, uncovering the actual return for campaigns across
all networks.
About ironSource
ironSource is a leading business platform for the App Economy.
App developers use ironSource’s platform to turn their apps into
successful, scalable businesses, leveraging a comprehensive set of
software solutions which help them grow and engage users, monetize
content, and analyze and optimize business performance to drive
more overall growth. The ironSource platform also empowers telecom
operators to create a richer device experience, incorporating
relevant app and service recommendations to engage users throughout
the lifecycle of the device. By providing a comprehensive business
platform for the core constituents of the app economy, ironSource
allows customers to focus on what they do best, creating great apps
and user experiences, while we enable their business expansion in
the App Economy. For more information please visit www.is.com
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210909005140/en/
Media Contact:
Michal Chafets michal.chafets@is.com +972548300831
Olivia Sanford olivia.sanford@fgh.com +1(917) 439-4202
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