Trading Update (1509P)
29 September 2011 - 8:01AM
UK Regulatory
TIDMMST
RNS Number : 1509P
Mid-States PLC
29 September 2011
MID-STATES PLC (the "Company")
Announces launch of new Product Portfolio, a new Chinese
Distributor and equity fund raising
Mid-States PLC, a leading environmental technology group, is
pleased to announce the launch of its new product portfolio.
Developed from a concept identified by a British Government
research facility, the AD provides a unique solution for
disinfecting the air and surfaces of harmful bacteria and viruses.
Currently the Company is focused on selling the AD to create clean
air in enclosed spaces for hospitals, care homes, offices, dental
surgeries and ambulances.
Until now, the Company has had a single version of its 'AD'
product for all markets. In response to customer requirements, the
portfolio will now include two new models of the AD, based on the
same technology but one, the "AD 2.0", specifically designed for
commercial and professional use and the other, "Klean", designed
for small commercial and domestic use.
The new products have already attracted significant attention
from our customers as they achieve the same effective results but
are now:
-- Substantially cheaper and smaller than the existing AD;
-- Wholly redesigned with both significant practical and
aesthetic improvements; and
-- Offering the choice of two consumable cartridges with the
introduction of H(2)O(2) to produce the key hydroxyl radicals.
The new range will be available from October 2011 and
manufacturing will henceforward be outsourced as part of the
process to improve the functionality whilst reducing the price of
our products. The Company believes that the new products will
expand the potential marketplace and accelerate the Company's
ability to sell into new markets.
To reflect these developments, the Company's new products will
be sold under a new and more internationally recognisable brand
entitled "Aerte". Further details of Aerte and the new products can
be found on our new website: http://www.aerte.com.
The Company is also pleased to announce that it has agreed the
principal terms of a proposed distribution agreement with a
substantial Chinese Company operating in the high technology sector
and a member of a Group with annual sales of over GBP900 million.
This includes minimum annual sales targets for the new product
range with volumes of 75,000 AD's in the first year, beginning from
1 February 2012.
The development of the miniaturised AD for use in the domestic
home is progressing.
In order to capitalise on the anticipated surge in demand for
its products, the Company is currently exploring the possibility of
an equity fund raising.
Existing shareholders representing 44% of the issued share
capital have already expressed their support in principle for such
an exercise.
The Company has retained Panmure Gordon, its Nominated Adviser
and broker, to assess demand for additional shares, in particular
from existing shareholders of the Company.
Commenting on the announcement, Chief Executive, Javier Segura,
said "We are very excited as the new range reflects all our
accumulated knowledge of this specialised marketplace. The changes
deliver significant differences in cost and design. As a result, we
are now discussing the potential of the new range at a wholly
different level with substantially larger partners."
For further information:
Mid-States PLC Tel: +44 (0) 20 7603 1515
Andrew Tonks, Finance Director
Panmure Gordon (UK) Limited Tel: +44 (0) 20 7459 3600
Andrew Godber / Adam Pollock
Cardew Group Tel: +44 (0) 20 7930 0777
Tim Robertson / Georgina Hall
This information is provided by RNS
The company news service from the London Stock Exchange
END
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