In its sixth year in partnership with Country
Music's Biggest Night™, the award-winning whisky brand spotlights
veteran-owned businesses through partnership with non-profit Bunker
Labs
NASHVILLE, Tenn., Nov. 9, 2023
/PRNewswire/ -- Ahead of Veterans Day, Crown Royal in its
sixth year as the exclusive whisky of the CMA Awards raised a glass
to Bunker Labs, a non-profit organization supporting veterans and
veteran-owned businesses, with the help of Country music star,
Jordan Davis. As a long-standing
supporter of the military community, the award-winning whisky brand
is proud to give back to those who selflessly serve others by
honoring Bunker Labs CEO, Blake
Hogan with their prestigious, That Deserves a Crown award.
Hogan joined Davis on the CMA Awards stage last night where he was
honored for his contributions to Bunker Labs and Crown Royal
surprised the organization with a $50,000 donation.
This Veterans Day and every day, Crown Royal is proud to
continue to celebrate and give back to those who have so
selflessly served our country through initiatives like the Purple
Bag Project. The Purple Bag Project is a program designed to
convert donated Crown Royal bags into care packages to send to
American military stationed around the world. For over a decade,
Crown Royal has partnered with Packages from Home on the initiative
and has donated over 1 million care packages. This year,
Jordan Davis joined Bunker Labs and
its veteran entrepreneurs to participate in a Purple Bag Project
event in the local Nashville area.
During the visit, Davis and the veterans packed care packages while
sharing their experiences as veterans turned entrepreneurs and how
Bunker Labs has impacted their lives.
"As someone with close ties to the military, I am thrilled to be
partnering with Crown Royal to give back to those who truly deserve
a Crown, especially those who continue to serve their community
after their time in uniform," said Davis. "It was incredible to
learn about Bunker Labs and share the CMA Awards stage with Blake,
giving him the recognition he and all veterans deserve."
As an added surprise, during the show, Davis presented Hogan
with a $50,000 donation on behalf of
Crown Royal for his contributions to the Bunker Labs organization.
CMA Awards viewers had the opportunity to join in on the generosity
by scanning a QR code that appeared onscreen or by visiting
www.crownroyal.com/cmabunkerlabs. Each visit to the website
(including by QR code scan) until 11:59:59
p.m. ET on Veteran's Day, November
11 will result in an additional donation of $1. These donations will be in addition to the
$50,000 Crown Royal will contribute
to help Hogan and Bunker Labs continue to serve veterans in their
entrepreneurial pursuits.**
"Crown Royal is proud to give back to those who so generously
and selflessly serve others. We're thrilled to spotlight Bunker
Labs and highlight their incredible stories of perseverance,
inspiration and service," said Tatiana
Conti, Vice President of Crown Royal. "Together with the CMA
Awards and Jordan Davis, we have a
shared goal of providing a platform for active-duty military and
veterans who serve our country. We are happy to have given audience
members and viewers an opportunity to learn about their heroic
stories and join in on the generosity to celebrate the ones who
have continued to selflessly serve others."
"The Bunker Labs community and I are so thankful and impressed
by Crown Royal's unwavering and long-standing commitment to the
military and we are honored to have been their partner during this
year's CMA Awards," said Blake
Hogan, CEO of Bunker Labs. "We hope that the stories of our
veterans and work at Bunker Labs can inspire the next generation of
entrepreneurs."
This year and beyond, Crown Royal will continue its partnership
with Packages at Home and has a new commitment to supporting
military heroes with the goal of packing 2 million purple bags by
2030. Crown Royal has a deep tradition of generosity, and is proud
to give back to our nation's heroes — whether that comes in the
form of supporting active military service members or partnering
with like-minded organizations like Bunker Labs to find ways to
support veterans following their tour of duty.
Crown Royal reminds everyone 21+ that living generously is not
about what you have, but about what you give. And, most
importantly, to always drink responsibly.
**Diageo Americas, Inc. to donate up to $1,000,000 to national and local charities
between 9/7/2023 & 6/30/2024,
including this initiative in support of Bunker Labs. Donation made
via the Crown Royal Generosity Fund, a donor-advised fund
administered by Fairfield County's Community Foundation, organized
under IRS Section 501c(3). No minimum donation. Dispersal of funds
subject to approval of Fairfield County's Community
Foundation.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
About the CMA Awards
The first "CMA Awards Banquet and
Show" was held in 1967. The following year, the CMA Awards was
broadcast for the first time – making it the longest running,
annual music awards program on network television. The CMA Awards
have aired on ABC since 2006. ABC is the network home of the CMA
Awards and CMA's other two television properties, "CMA Fest" and
"CMA Country Christmas."
About Jordan Davis
A
native of Shreveport, Louisiana,
Jordan Davis released his second
full-length album, Bluebird Days in February
2023. Produced by Paul DiGiovanni, the GOLD-certified
album features 17 songs including his sixth career No. 1 hit-- the
CMA Song of the Year nominated song "Next Thing You Know"-- as well
as his double-platinum multi-week #1's "What My World Spins Around"
and "Buy Dirt" (feat. Luke Bryan),
which won numerous accolades including CMA and NSAI Song of the
Year and earned ACM, AMA,
Billboard and iHeart Award nominations. Davis previously
notched three consecutive No. 1 hits off of his Gold Certified
album, Home State, including: "Singles You Up," "Take It From
Me," and "Slow Dance In A Parking Lot." In 2019, Davis was
awarded Best New Country Artist at the iHeartRadio Music
Awards, and he is a two-time nominee for ACM New Male
Artist of the Year and was named Billboard's Top New Country Artist
of 2018. Davis has amassed more than
5 BILLION streams worldwide and appeared on Good Morning
America, TODAY, The Tonight Show Starring Jimmy Fallon, Jimmy
Kimmel Live, Late Night with Seth
Meyers and more. In addition to his 2024 headlining run, he
will also serve as direct support on Luke
Combs' Stadium tour dates.
About Bunker Labs
Bunker Labs is a nationwide
not-for-profit 501(c)(3) Veteran Entrepreneur Service Organization
(VSO) that provides community, programs, and courses to help
veterans and military spouses launch and grow successful
businesses.
Media Contact: crownroyal@taylorstrategy.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/crown-royal-and-jordan-davis-join-forces-to-honor-veteran-entrepreneurs-at-the-57th-annual-cma-awards-301983541.html
SOURCE Crown Royal