One year after the release of Crown Royal 18
Year Old, the award winning whisky brand announces its oldest aged
whisky to date
NEW
YORK, Nov. 17, 2022 /PRNewswire/ -- In its most
luxurious form, Crown Royal has released the newest,
limited-edition addition to its family – Crown Royal Aged 29 Years
Extra Rare Blended Canadian Whisky. This complex and beautiful
blend has been patiently aged for no less than 29 years in Crown
Royal's award-winning distillery in Gimli, Manitoba.
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On the nose, this whisky truly smells like fall. Baking spices,
rich subtle notes of orchard fruits, and lovely notes from American
oak barrels are rounded out by a subtle touch of vanilla. The spice
of Canadian rye grain truly shines through on the palate
accompanied by the orchard fruit and toasted oak experienced on the
nose. It is rich and robust yet balanced and a bit sweet.
"Crown Royal 29 Year Old showcases our signature rye mash bill
and represents the robust history of our Gimli distillery," said Stephen Wilson, Director of Whisky Engagement
for Crown Royal. "Its exceptional flavor profile invites a new
generation of whisky connoisseurs and drinkers to experience an
elevated level of luxury as they celebrate milestone moments with
Crown Royal."
Crown Royal 29 Year Old represents the diverse and inclusive
whisky drinker who embodies modern luxury. They are rewriting the
rules of what success means and how to get there while creating a
rich legacy for those that will come after them.
"We're thrilled to release Crown Royal 29 Year Old, our oldest
aged expression to-date," said Nicola Heckles, VP, Crown Royal.
"Our collector's line of aged whiskey is growing, and this new
addition to our diverse portfolio brings a refreshed take on modern
luxury that meets the needs of the new generation of Whisky
drinkers."
With only 6,000 bottles available, this extra rare gem will be a
one-time limited offering available in AZ, CA, DE, FL, GA, IL, LA,
MI PA, and TX, with a suggested
retail value of $399.
Crown Royal invites everyone 21+ to celebrate life's pinnacle
moments. Please remember to drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky. For more
information, visit crownroyal.com. Crown Royal encourages all
consumers to please enjoy responsibly.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow on Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Michelle Gattenio
DIAGEO
Michelle.Gattenio@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal