In celebration of fall and its iconic flavors,
the Harvest Whiskey Sour is returning to shelves!
NEW
YORK, Sept. 20, 2022 /PRNewswire/ -- With the
official kick start of fall right around the corner, people are
looking forward to the return of seasonal cocktails. While there
traditionally have not been many fall-inspired takes on classic
cocktails available for people to enjoy at home, George Dickel and Social Hour, the pioneering
craft canned cocktail brand, are bringing the Harvest Whiskey Sour
canned cocktail back to make enjoying an autumn-inspired craft
cocktail from home easier than ever before. With the return of this
release, fans of craft cocktails don't have to sacrifice quality
for convenience, as this offering exemplifies the high standard
expected from these brands. This year, the Harvest Whiskey Sour
received a score of 95 points from the prestigious Ultimate Spirits
Challenge Competition, being designated as a Top 100 Spirit and
earning the Chairman's Trophy for best ready-to-drink whiskey
cocktail.
![George Dickel and Social Hour Bring Back the Award-Winning and Autumunal Inspired the Harvest Whiskey Sour Canned Cocktail. George Dickel and Social Hour Bring Back the Award-Winning and Autumunal Inspired the Harvest Whiskey Sour Canned Cocktail.](https://mma.prnewswire.com/media/1903196/Harvest_Sour_Ingredients.jpg)
Uniquely, Harvest Whiskey Sour is made using 13-year-old George
Dickel Tennessee Whisky (from distilling season Spring 2007) and
makes it easy to enjoy a seasonal craft cocktail at home.
"Releasing the Whiskey Harvest Sour with Social Hour was our
first venture in the canned cocktail space. We were thrilled with
the initial reception and are excited for its return this fall,"
said Nicole Austin, General Manager
and Distiller at Cascade Hollow Distilling Co. "For the perfect
whisky sour, you need a bold, complex whisky that's able to stand
out among the other flavors. The whisky we chose once again has
been aged 13 years, bringing a level of maturity people typically
don't see in prepared cocktail offerings."
"Fall-centric spins on the whiskey sour were always one of the
most popular seasonal cocktails when I was bartending. The Harvest
Whiskey Sour is designed to give a craft cocktail experience from
the comfort of home," said Tom Macy,
Co-Founder and CEO at Social Hour Cocktails. "You can enjoy this by
simply pouring over ice and adding a seasonal garnish like apple
slices or cinnamon sticks."
The Harvest Whiskey Sour boasts a delicious combination of
honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of
cardamom. The Harvest Whiskey Sour will be available for purchase
at retail locations in the New York
City area. Consumers outside of New York can purchase the offering online on
the Social Hour website. This limited time offering has a suggested
retail price of $28 for a 4-pack. At
250 mL, the Harvest Whiskey Sour includes three servings per
can.
No matter how you choose to celebrate the start to the fall
season or enjoy the new Harvest Whiskey Sour, please remember to
drink responsibly.
About Social Hour
Social Hour is a line of craft canned cocktails created by two
of the world's most respected bartenders, industry legend
Julie Reiner and bartending veteran,
Tom Macy. Featuring six expressions
– including the Gin & Tonic and Whiskey Mule, which are made
with premium local spirits from New York Distilling Company, and
the Prizefighter and Allora Spritz, made with bitter liqueurs from
Faccia Brutto spirits – Social Hour is designed to honor the ritual
of gathering together with friends, over world-class drinks. For
more information visit www.socialhourcocktails.com and follow on
social media @socialhourcocktails.
About George Dickel
Since 1870, the fine folks at Cascade Hollow have honored
George Dickel's dream of crafting
the smoothest Tennessee whisky
around. Today, 150 years later, we're still making award-winning
whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600
protected acres of forest and crystal-fresh springs, Cascade Hollow
has always been our home. Led by General Manager and Distiller
Nicole Austin, the team at Cascade Hollow Distilling Co. continue
the tradition of producing smooth sippin' whisky through high
standards of authenticity and craftsmanship. A proud member of the
Tennessee Whiskey Trail, we invite you to visit our home and learn
more about how we make George Dickel Tennessee Whisky. For more
information, go to www.GeorgeDickel.com or check out @georgedickel
on Facebook or Instagram. Your friends at Cascade Hollow remind you
to always drink responsibly.
About DIAGEO
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow on Twitter and Instagram for news and information about
Diageo North America: @Diageo_NA.
Media Contacts
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com
Sahara Price
Taylor Strategy
sprice@taylorstrategy.com
212-714-5726
Related Links
https://www.georgedickel.com
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SOURCE George Dickel Tennessee Whisky