Joe Burrow
teams up with Guinness for the Guinness Gives Back program,
pledging hours of service to communities in need
NEW
YORK, Sept. 15, 2022 /PRNewswire/ -- Since 1759,
Guinness has been serving more than just beer, and for all of us,
the time to serve is now.
Today Guinness announced a multi-year collaboration with
professional quarterback and Heisman Trophy winner Joe Burrow, who is pledging hours of his time to
serve communities in need – and is calling on others to act. With
Burrow's help, the Guinness spirit of giving and goodness has never
been stronger, as the aim is to get Americans to pledge more than
one million service hours to support their communities through the
Guinness Gives Back program.
Burrow will join forces with Guinness, alongside the original
"Joe Cool," legendary quarterback
Joe Montana, who has been working
with the brand since 2020. Burrow first inspired millions in his
2019 Heisman Trophy speech, where he delivered an impactful message
about poverty and food insecurity in his hometown in Southeast Ohio.
"Many people in our country are facing a series of challenges
right now and can benefit from the support of others, and I am
humbled to be in a position to make a difference – and encourage
others to do so, as well," Burrow said. "Teaming up with a brand
like Guinness, who has 'giving back' at the core of what they do,
just makes sense."
"Burrow is a talent on the field – and it's been fun to watch
what he's been able to accomplish so early in his career," Montana
said. "But it's also inspiring to see what he's doing off the field
by giving back and investing his time for good causes. I'm looking
forward to working with Joe and Guinness to help spread the message
and encourage others to give their time to their communities for
those in need."
"At Guinness we seek out partners with heart, and grit, and our
shared values of power, goodness and communion," explained
Jay Sethi, CMO, Diageo Beer Company.
"Joe Montana and Joe Burrow embody these same values through
their work and the examples they've set. These men will help
elevate our pledge of service to get the national attention and
commitment our country deserves."
Since its inception in 1759, Guinness has been a cornerstone of
its communities, serving those who need it most. During the
pandemic, while the gates to the Guinness Open Gate Brewery in
Baltimore were closed to the
public, the team baked and donated over 50,000 loaves of "brewers'
bread" to the Maryland Food Bank, at a time when COVID-19 was
creating greater food scarcity concerns within the community.
In addition to bread and our commitment to service, Guinness is
approaching nearly $3 million in
donations to charitable organizations since the onset of the
pandemic. No matter how you choose to honor your community,
remember to always raise a pint responsibly.
The best (and most important!) work is yet to come.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness
signed a 9,000-year lease on St.
James's Gate Brewery in Dublin. Brewed using four main ingredients,
water, barley (malted & roasted), hops and yeast, Guinness is
the world's most popular stout. The iconic beer is brewed in 49
countries worldwide and sold in over 150 with almost 9 million
glasses of Guinness enjoyed every day around the world. The most
GUINNESS is sold in Great Britain,
Ireland, USA, Nigeria
and Cameroon. More information can
be found at www.guinness.com.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow at Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Dave Finn, TAYLOR
dfinn@taylorstrategy.com
Kelly Pepe, DIAGEO
kelly.pepe@diageo.com
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SOURCE Diageo Beer Company USA