Tanqueray and "Bridgerton" are taking one of society's
fanciest occasions and giving it a modern-day makeover… it's not
teatime, it's T-Time.
NEW YORK, March 16, 2022 /PRNewswire/ -- Back in the day –
the Regency era, to be exact – teatime actually meant
something. It was one of society's fanciest occasions; a moment to
gossip, flirt, laugh with friends and of course sip in superior
style. So how does one reclaim teatime and give it a modern-day
spin, making it fun, fabulous and – dare we say – fancy
again?
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9021251-tanqueray-netflix-bridgerton-cordially-invite-you-to-make-it-t-time/
Today, Tanqueray is officially announcing its "Bridgerton"
"Make it T-time" partnership; a creative collaboration celebrating
the smash Netflix show's second season premiere on March 25. In appropriately regal fashion, fans
are cordially invited to discover how Tanqueray (the "T," if you
will) can turn the traditional idea of teatime into oh-so-fancy
"T-time."
In keeping with the whimsical look and feel of the show, the
multi-phased "T-time" campaign is launching with an original video
content series starring pop culture icon and continued Tanqueray
brand partner Joe Jonas, who gamely
learns "how to become a Bridgerton" with the help of Jonathan Bailey who plays Anthony Bridgerton,
and "Bridgerton" superfan and comedian Phoebe Robinson.
As if that wasn't already enough, fans will have a chance to win
one of three exclusive "Bridgerton"-inspired experiences by
proudly showcasing how they #makeitTtime leading up to and after
the season two premiere in a Tanqueray social media contest. By
sharing an original photo or video content on Twitter, Instagram or
Facebook highlighting their very best ways of dancing, drinking,
and dressing for "T-time," users will be automatically entered to
win one of three experiences:
- Exclusive access to The Queen's Ball experience in
New York City including
complimentary hotel accommodations, an appointment with a stylist
who will dress them in the finest Regency-era regalia, a "T-time"
happy hour experience, and VIP access to The Queen's Ball, an
immersive "Bridgerton"-themed ball.
- A curated "Bridgerton" Watch Party with up to 10 friends
featuring Regency-era décor and a "T-time" cocktail experience
hosted at a lavish hotel suite or viewing location.
- A Regency-Era Live Oil Painting where 10 friends come
along to a boisterous "T-time" party in a luxurious hotel suite,
where a stylist will costume everyone in
"Bridgerton"-inspired fineries and a live painter will whip
up an expertly rendered Regency-era painting of you and your
guests.
Be sure to follow @tanquerayusa on Instagram and
Twitter for #makeitTtime contest announcements.
"Teatime in the Regency Era was the epitome of elegance," said
Christina Choi, SVP of Rum, Tequila,
Gin at Diageo. "And with the second season of 'Bridgerton' on
the horizon, I think it's the perfect time to bring this grand
tradition out of the sitting rooms, drawing rooms and garden
gazebos of yore to give it a fresh, modern-day twist. 'T-time' is
the perfect occasion to take a break from your day-to-day routine,
adding a little bit of sparkle, scandal and surprise to your life
by enjoying a delightful Tanqueray cocktail or two with your
friends and loved ones."
In keeping with the lavishness that was a defining
characteristic of the Regency era, there's one more decadent detail
worth mentioning: Limited-edition Tanqueray x
"Bridgerton" cocktail kits which are now available for
purchase via CocktailCourier.com ahead of the season two premiere.
Delicious tea-inspired Tanqueray cocktails will be featured in
three different kits representing the esteemed families featured in
season two: the Bridgertons, the Featheringtons and the
Sharmas.
"Bridgerton has such a unique aesthetic that transports viewers
into a lavish, stylish, diverse world. And after season one, we saw
just how much fans enjoyed bringing that world home through
fashion, decor, and gatherings," said Magno Herran, VP of
Marketing Partnerships at Netflix. "Watching the internet's
favorite almost-Bridgerton, Joe
Jonas, learning how to 'T' from Jonathan Bailey and Phoebe Robinson is a celebration of all of us
who are channeling our inner Bridgerton and gearing up for season
two."
To learn more about Tanqueray, head to Tanqueray.com and follow
the brand on Instagram, Twitter, Facebook and YouTube.
ABOUT TANQUERAY
TANQUERAY London Dry Gin is a dry,
crisp, gin with a rich juniper flavor. Known for its iconic green
bottle and red emblem, TANQUERAY London Dry Gin is one of the
world's most award-winning gins. TANQUERAY London Dry Gin,
TANQUERAY No. TEN Gin, TANQUERAY SEVILLA ORANGE,
TANQUERAY RANGPUR Gin and TANQUERAY CRAFTED GIN COCKTAILS
IN A CAN together create the renowned portfolio of
TANQUERAY. Additional information about the TANQUERAY brand
may be found at http://www.tanqueray.com.
ABOUT DIAGEO NORTH
AMERICA
DIAGEO is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal,
Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness. DIAGEO is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the
world.
ABOUT NETFLIX
Netflix is the world's leading streaming
entertainment service with 222 million paid memberships in over 190
countries enjoying TV series, documentaries, feature films and
mobile games across a wide variety of genres and languages. Members
can watch as much as they want, anytime, anywhere, on any
internet-connected screen. Members can play, pause and resume
watching, all without commercials or commitments.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Follow at Twitter and Instagram for news and information about
DIAGEO North America: @Diageo_NA.
Please Drink Responsibly.
Imported by Charles Tanqueray & Co., New York, NY.
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SOURCE Diageo North America