NEW YORK, March 14, 2022 /PRNewswire/ -- Furthering its
commitment to women in craft, and in celebration of Women's History
Month, Guatemalan-made Zacapa Rum is excited to support nonprofit
fair trade shop and partner, The Little Market, with the launch of
the Made in Guatemala
Collection. Available exclusively on thelittlemarket.com
starting today, each item in the collection is made by female
artisans in Guatemala and
hand-selected by Zacapa Rum Brand Ambassador and The Little Market
Council Member, Jordana Brewster.
Purchases of these items will support The Little Market's ongoing
commitment to creating employment opportunities for artisans in
underserved communities, celebrating cultural techniques and
traditions, and bringing attention to social justice and human
rights issues.
![Zacapa Logo Gold (PRNewsfoto/Zacapa Rum) Zacapa Logo Gold (PRNewsfoto/Zacapa Rum)](https://mma.prnewswire.com/media/1734755/Zacapa_Gold_Logo.jpg)
Each one of Jordana's picks is a hand-crafted work of art that
represents practices and customs passed down across generations.
Beginning today, a selection of woven bags made from repurposed
huipil, a traditional Mayan woman's blouse, are available in six
unique colorways and three sizes - coin purse, envelope clutch and
bikini bag. Each pattern is one-of-a-kind, differing by region and
town and representative of the weaver's heritage and personality.
In addition, Jordana chose glassware from Cantel, the purchase of
which supports efforts to create safe working environments, living
wages and financial security for artisans. Glassware comes in
various shapes and sizes including stemless wine, cocktail, low
ball and high ball glasses and a water pitcher.
"I am thrilled to curate this very special collection with my
two trusted partners, Zacapa Rum and The Little Market, and help
continue their endeavors to uplift female crafters," explains
Zacapa Brand Ambassador and The Little Market Council Member,
Jordana Brewster. "The purchase of
these goods allows artisans in Guatemala to grow their businesses, express
their heritage and move towards financial independence. I can't
think of a better way to celebrate Women's History Month."
A spirit rooted in craft and steeped in the artistry of its
female network, Zacapa Rum is inspired by The Little Market and its
mission to create work for women in underserved communities
locally, nationally and globally. With liquid expertly blended by
Master Blender, Lorena Vásquez and handwoven petate bands that
encircle each bottle, Zacapa Rum, like the exquisite creations by
the makers on The Little Market, is a work of art thoughtfully and
expertly crafted by female hands.
"As a brand that supports hundreds of female petate weavers
across Guatemala, we know that
when women can learn and participate in dignified, safe work, they
are empowered to grow their skills, support themselves and reinvest
their earnings into their families and communities," says Brand
Manager, Dina Krannich. "The Made
in Guatemala Collection holds
a special place in our hearts. Zacapa is truly a Guatemalan brand:
from the first pressing of sugar cane to our high-altitude aging to
the final bottling, every step in our rum's journey takes place in
Guatemala, so collaborating with
The Little Market on this collection is the perfect
partnership."
Zacapa Rum has also partnered with famed mixologist and
Co-Founder of the all-female bartending competition, Speed Rack,
Lynnette Marrero, to create original
cocktails that pay tribute to the Mujeres Fuertes - or
strong women - in its family. The Mujeres Fuertes Cocktail
Collection is inspired by this team of female leaders and brand
ambassadors behind the premium rum - Lorena Vásquez, Jordana Brewster, Hannah
Skvarla, Chef Grace Ramirez
and Lynnette Marrero - and honors
each woman's personality, style and legacy. For those toasting
Women's History Month from home, these signature serves are a
delicious accompaniment to the handblown glassware in the Made
in Guatemala Collection.
Items in The Little Market's Made in Guatemala Collection, curated by
Jordana Brewster and supported by
Zacapa Rum, range from $18 to
$56 and are available now at
thelittlemarket.com while supplies last.
Be sure to follow @ZacapaRumUSA on Instagram for delicious
cocktail content and news, including exclusive recipes from the
Mujeres Fuertes Cocktail Collection.
RON ZACAPA Rum. 40% Alc/Vol. Imported by The Ron Zacapa Co.,
New York, NY. Enjoy responsibly.
Only share with those 21+.
About Zacapa Rum
Crafted in Guatemala, Zacapa Rum is a work of art and an
expression of patience, richness, quality and master blending. The
Zacapa story embodies the heart and soul of the powerful female
artists behind it. Zacapa belongs on the tables of friends and
communities, gathered to savor simple pleasures and strengthen
connections. Zacapa's Master Blender of over 36 years, Lorena
Vásquez is one of only a few female leaders in a traditionally
male-dominated industry. She brings her expressive character and
special approach to blending, harnessing the best ingredients from
Guatemala to create one of the
world's best-tasting rums. Zacapa has the honor of being the first
brand to be inducted into the International Rum Festival's Hall of
Fame. Zacapa No. 23, Zacapa Edición Negra and Zacapa XO are
available at fine liquor stores, bars and restaurants around the
world. For more information, visit https://www.zacaparum.com/.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow on Twitter
and Instagram for news and information about Diageo North America:
@Diageo_NA.
About The Little Market
Founded in 2013 by
Lauren Conrad and Hannah Skvarla, The Little Market is a 501(c)(3)
nonprofit, fair trade shop dedicated to the economic
self-sufficiency of women and other underserved communities through
dignified income opportunities. With a mission anchored in the
fundamental belief that every person has the right to safe jobs and
fair livable wages, The Little Market's goal is to break the cycle
of poverty and create a brighter, more sustainable future for
artisans, their families, and their communities. To learn more and
shop the store, please visit www.thelittlemarket.com. Follow on
Instagram and Twitter @TheLittleMarket and @shopthelittlemarket on
Facebook.
Media Contacts
Jenna
Kaplan/Johanna Cyran
Zacapa Rum, Bullfrog + Baum
zacaparum@bullfrogandbaum.com
Jazmine Settles
DIAGEO
jazmine.settles@diageo.com
Sunshine Sachs
The Little Market
TLM@sunshinesachs.com
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SOURCE Zacapa Rum