NEW YORK, March 10, 2022 /PRNewswire/ -- Captain
Morgan Original Spiced Rum is revealing its unique take on a
classic combination of flavors with the launch of its newest
offering Cherry Vanilla. Available on shelves for a limited time,
Captain Morgan Cherry Vanilla blends the signature taste of our
spiced rum with the sweetness of dark cherries, the notes of rich
creamy vanilla and a hint of spice to create a contemporary twist
on a timeless classic.
![Cherry Vanilla Bombshell Cherry Vanilla Bombshell](https://mma.prnewswire.com/media/1763485/Cherry_Vanilla_Captain_Morgan.jpg)
To celebrate, Captain Morgan has coupled with reality TV
fan-favorite "Grocery Store Joe" aka Joe
Amabile who is no stranger to the perfect pairing. As
an entrepreneur with more than 10 years of experience in the food
industry, Joe knows firsthand about experimenting in the kitchen
(and bar) and how adding a little spice to the sweet and nostalgic
can inspire creative expression. In need of some cherry vanilla
inspiration? Try Joe's signature Captain Morgan Cherry Vanilla
cocktail, "I Gotta Crush" which blends cola, lime juice,
maraschino cherries, and fresh mint for a sweet balanced
flavor.
"I'm all about finding the perfect match not just when it comes
to love," Amabile said. "When I heard about Captain Morgan marrying
these two flavors, it got me really excited about experimenting
with new cocktail recipes and seeing all the concoctions people
come up with. Another personal favorite of mine is the Cherry
Vanilla Cola Float, because with only three ingredients – cola,
vanilla ice cream and Captain Morgan Cherry Vanilla – it's quick
AND tasty!"
Captain Morgan is challenging everyone 21+ to free their
imaginations and bring their own unique spice to the new
flavor with delicious cocktail creations and share on social using
#MyCherryVanillaCreation. Because whether you're the
Cherry-Vanilla-Bombshell-shaken-not
stirred-garnished-with-exactly-four-cherries type or a
Cherry-Vanilla-and-Cola-soda-fountain-inspired-float, there's no
wrong way to enjoy a Captain Morgan Cherry Vanilla. Prefer to keep
things simple yet delicious? Enjoy Captain Morgan Cherry Vanilla
with Cola over ice. The possibilities are endless.
"Captain Morgan has a history of experimenting with new flavors.
For Cherry Vanilla we used inspiration from the past to create
something new," said Sam Salameh,
Vice President, Captain Morgan. "We wanted to give people the
comfort of a flavor they love, our spiced rum, with a twist that
would inspire experimentation whether an ice cream float or their
own personal creation."
Captain Morgan Cherry Vanilla is available on shelves now for a
limited time across the U.S. and Canada in a 750mL bottle with an ABV of 30% at
a suggested retail price of $15.99.
This nostalgic offering won't stick around forever, so rum fans 21+
shouldn't wait to start sharing their very own
#MyCherryVanillaCreation.
Be sure to follow @CaptainMorganUSA on Instagram and
@CaptainMorganUS on Twitter for more delicious updates on Captain
Morgan Cherry Vanilla. No matter how you decide to enjoy Captain
Morgan, always remember to drink responsibly.
I Gotta Crush – Joe
Amabile's Signature Captain Morgan Cherry Vanilla
Cocktail
- 2 oz Captain Morgan Cherry Vanilla Spiced Rum
- 1.5 oz Cola
- .5 oz Lime Juice
- Crushed Ice
- Maraschino Cherries
- Fresh Mint Leaves
- Lime Wedges
Instructions: Clap mint leaf in your palms to
release the aromas and place at the bottom of a tall glass along
with one lime wedge, lime juice and two Maraschino cherries. Using
a muddler, muddle the mint, lime, and cherries. Then fill the glass
2/3 full of crushed ice. Pour in Captain Morgan Cherry Vanilla
Spiced Rum and Cola. Give it a good stir. Garnish with a mint
spring, lime wedge and/or Maraschino cherry. Enjoy!
About Captain Morgan
Captain Morgan is the number one
selling spiced rum and the third largest spirits brand in the U.S.
Captain Morgan encourages everyone 21+ to always spice things up by
bringing the flavor to every occasion. The Captain Morgan portfolio
includes CAPTAIN MORGAN Original Spiced Rum, CAPTAIN MORGAN Sliced
Apple Spiced Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN Black
Spiced Rum, CAPTAIN MORGAN 100 Proof Spiced Rum, CAPTAIN MORGAN
Private Stock, CAPTAIN MORGAN Silver Spiced Rum, CAPTAIN MORGAN
Coconut Rum, CAPTAIN MORGAN Pineapple Rum, CAPTAIN MORGAN
Gingerbread Spiced and CAPTAIN MORGAN Orange Vanilla Twist. For
more information, visit www.CaptainMorgan.com.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS
TAYLOR
captainmorganteam@taylorstrategy.com
Jazmine Settles
DIAGEO
Jazmine.Settles@diageo.com
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SOURCE Captain Morgan