LOS ANGELES, Feb. 17, 2022 /PRNewswire/ -- Mortlach Single
Malt Scotch Whisky, a nearly 200 year old treasure of Scotland's iconic Speyside region, has
partnered with world-renowned designer Luca Nichetto, founder of
Nichetto Studio, on SEI, a bespoke whisky decanter that celebrates
the boldness and complexity that defines the Mortlach brand.
Pioneered by an engineer and a doctor, whose analytical minds and
shared passion for design informed a distinct approach to
whisky-making, Mortlach is deeply rooted in thoughtful
craftsmanship. SEI by Luca Nichetto is the first product from
Mortlach By Design, a program that will partner with some of the
world's best designers on bespoke products that culminate in an
extraordinary whisky experience.
SEI, made from hand-blown Murano glass, embodies the bold
characteristics that differentiate Mortlach. The decanter is rooted
in its hexagonal base, a perfect geometric shape directly inspired
by Mortlach's unique distillation process, known as "The Way,"
which features six stills that bring together three distinct
streams of liquid to create the whisky's complex taste. From there,
SEI - meaning six in Nichetto's native Italian - blossoms into an
organic form, mysterious and natural, much like the spirit itself:
"The Mortlach distillery was pi by two outliers; the Cowies didn't
come from distilling backgrounds and used their design prowess and
engineering precision to concept a completely unique approach that
has never been replicated," said Nichetto. "As a creative myself, I
am so inspired by others who have made their own way, and feel the
SEI decanter reflects this bold, innovative spirit."
Handling the decanter itself is a sensual experience; SEI's
tactility stems not only from the form, but the treatment of the
glass's exterior. The entire piece has a sanded finish that
accentuates the color of the liquid within, a hue that almost
exactly matches the amber tone popular in Murano glass.
Traditionally, decanters were reserved for only the finest of
spirits; Nichetto's vessel holds fast to this ideal and is meant to
be poured and adored, celebrating the luxurious spirit of
Mortlach.
"The world of whisky is steeped in ritual and tradition, but
Mortlach, while still a darling of connoisseurs, embodies modern
luxury - bold and complex, yet elegant and understated," said
Sophie Kelly, Senior VP of Whiskies
for North America at Diageo. "Luca
truly understands the essence of this spirit, and his decanter
complements it perfectly."
SEI will be included in Vessels, an exhibition from
SIZED.STUDIO that will showcase over 100 vessels from
collaborators, designers, arts, and dealers. The show opens on
February 16th and will run for two
weeks; all proceeds from any sale of the decanter will be donated
to ReBuild Foundation, a Theaster
Gates founded platform for art, cultural development, and
neighborhood transformation.
The Mortlach By Design series will continue over the course of
the year, revealing custom designs by celebrated creatives such as
Joe Doucet and Sabine Marcelis, among others. The pieces will
celebrate the unique characteristics of Mortlach and will come
together to create the ultimate whisky experience.
For more information or to purchase a bottle of Mortlach, visit
mortlach.com.
About Mortlach
The Mortlach distillery was founded in
1823 in Dufftown, Scotland by
James Findlater and his two
partners, Donald McIntosh and
Alexander Gordon. In 1852, the
distillery was reopened by John
Gordon after a few silent years. In 1853, Gordon took on
George Cowie as a partner, a former
engineer who spent a career carving the great Scottish railways
into the rugged landscape, creating John
Gordon & Co. Cowie became the sole proprietor when
Gordon died in 1867.
Dr. Alexander Cowie, George's
son, oversaw the very first spirit distillation through a
completely unique and fiendishly complex process, which he crafted
using his scientific acumen. He was not a distiller by trade and
had not long returned from a posting in Hong Kong, where he spent five years
practicing medicine. After the untimely death of his older brother,
he returned to run Dufftown's oldest distillery with his father.
George bestowed it all to Alexander when he died, and Alexander
doubled the stills his father left him. www.mortlach.com
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Casamigos, DeLeon and Don Julio
tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practices. Follow Twitter and
Instagram for news and information about Diageo North
America: @Diageo_NA.
About Nichetto Studio
Luca Nichetto founded his
eponymous multidisciplinary design practice in Venice, Italy in 2006, specialising in
industrial design, product design and design consultancy. From the
very beginning, Nichetto Studio worked with a number of different
brands and organisations; these collaborations were to become a
cornerstone of his work and his influence had soon expanded far
beyond Venice and Italy's borders. Fellow Treviso-born designer
Francesco Dompieri joined the studio
as a partner in 2007, and four years later, Nichetto opened a
second studio in Stockholm,
Sweden, catering to an ever growing number of requests for
collaboration from international companies.
Today, the studio works with a variety of brands and clients
from around the world and its expertise is sought out across all
design disciplines. A deep passion for, and knowledge of,
industrial and craft manufacturing processes runs through every
aspect of the studio's work. Its projects abound in carefully
selected cultural references and a keen attention to detail. The
practice's unique position within both Scandinavian and Italian
design culture has given Nichetto Studio worldwide acclaim that
extends far beyond the confines of the design industry.
Please Drink Responsibly
MORTLACH Single Malt
Scotch Whisky, 43.4% Alc/Vol. Imported by Diageo, New York, NY
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SOURCE Mortlach