NEW YORK,
Feb. 17, 2022
/PRNewswire/ -- What's a light moment you might ask? It's
taking that much needed time out of your day to celebrate yourself
and your loved ones, whether it be over a delicious treat or a good
laugh. To help encourage more of these moments, Baileys Deliciously
Light Liqueur is partnering with contemporary artist, Baron
Von Fancy, known for pushing the
boundaries of design using expressive lettering, vivid colors and
unexpected materials. Equally lively and audacious, Baron
Von Fancy is using his
individualistic style of art to spark moments for us to admire the
unexpected, grin at his clever slogans, and treat ourselves with
Baileys Deliciously Light iced coffee (because iced coffee is
always a good idea!).
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9017051-baileys-deliciously-light-and-artist-baron-von-fancy-sweepstakes-and-iced-coffee-kit/
"Each day is a new opportunity to focus on ourselves and
appreciate the light moments in life," says Baron Von Fancy. "I'm excited to partner with Baileys
Deliciously Light to help encourage more people to seek out the
moments that unwittingly enhance our daily rituals – and sometimes
the best way is with a Baileys Deliciously Light iced coffee
break."
To help inspire more of these moments, you can now enjoy a
special message from Baron Von
Fancy, either by admiring a work of art in your city or by
sipping on a cocktail at home with friends and family:
- "Light Note" Sweepstakes: Consumers can vote for their
city for a chance to win an original, one-of-a-kind, large-scale
mural, designed by Baron Von Fancy.
The city that receives the most votes wins! Votes can be casted at
deliciouslylight.baileys.com through March
31, 2022. Rules and restrictions apply.
- Cold Weather, Colder Brew: Want to bring Baron
Von Fancy's artwork into your home?
You're in luck! In partnership with Cocktail Courier, Baileys
Deliciously Light is offering a custom cocktail kit suited for
year-round iced coffee aficionados (you know who you are!). The
"Always Light, Always Right" Cocktail Kit includes an iced coffee
tumbler, milk frother and beverage sleeve – all of which are
adorned with custom Baron Von Fancy
artwork. The complete cocktail kit is available to purchase at
CocktailCourier.com.
"As we continue to ease into this year, Baileys Deliciously
Light is delighted to help kick things off," says Stacey Cunningham, Director of Baileys &
Liqueurs, Diageo North America. "We hope this collaboration helps
foster a lightness of spirit in more ways than one, and we're sure
that Baron Von Fancy's messages will
act as the perfect reminder to continue to enjoy those light
moments in life!"
Launched in February 2021, Baileys
Deliciously Light is the brand's lightest indulgence yet. Made with
40% less sugar and 40% less calories than Baileys Original Irish
Cream*, it's currently available wherever fine spirits-based
beverages are sold for a suggested retail price of $23.99 for a 750ml bottle. Enjoy Baileys
Deliciously Light over ice, chilled, in a smoothie or with hot,
iced or whipped coffee so you now have more occasions to treat
yourself including daytime celebrations, brunch and many more. For
more information, please visit www.BAILEYS.com.
About BAILEYS™ Irish Cream Liqueur
BAILEYS launched in Ireland in
1974. It is now available in 180 markets worldwide and is the
number one selling liqueur in the world. Owned by Diageo plc,
BAILEYS is currently ranked 7th among all distilled spirits sold
worldwide. It's the signature delicious balance of Irish Cream,
whiskey and fine spirits that makes BAILEYS Original Irish Cream
the perfect little indulgence when you need a break from your daily
routine. The BAILEYS portfolio includes Original Irish Cream,
Deliciously Light, Salted Caramel, Vanilla Cinnamon, Espresso
Crème, Strawberries & Cream and Almande. For more information
on BAILEYS Original Irish Cream, please visit us at
www.BAILEYS.com.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Baron Von Fancy
Born and raised in New York City,
Contemporary Artist Baron Von Fancy
(AKA Gordon Stevenson) constantly strives to push the boundaries of
his art and designs, employing boldly expressive lettering,
incredibly vivid colors, and a range of materials including
fluorescents, glue, dyes, and reactive paint. Capturing poignant
phrases in his paintings, works on paper, graphics, multimedia, and
even commercial works, the artist seeks to question conventions by
infusing his work with elements of street art that inspired him
since he was a child.
*Baileys Deliciously Light - per 2.5 fl. oz. serving - Average
Analysis: calories - 139; carbs - 9.3 g; protein - 0.8 g; fat - 3.7
g; sugar - 7.8g. Compared to Baileys Original Irish Cream per
2.5 fl. oz. serving: calories - 233; carbs - 16.1g; protein - 2.1g;
fat - 10.1g; sugar - 13.3g.
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SOURCE Baileys Irish Cream Liqueur