NEW YORK, Feb. 16, 2022 /PRNewswire/ -- In celebration of
Black Excellence Month, CÎROC and Sean "Diddy" Combs
are proud to unveil the newest iteration of their ongoing
community-centric platform #CIROCStands, an initiative that
supports Black and Brown voices through original video spotlights,
visuals and billboards, sharing inspirational true stories of
progress, achievement and success.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/9014651-ciroc-cirocstands-campaign-celebrates-black-excellence-in-chicago/
The next leg of the campaign takes the #CIROCStands mission to
Chicago, the windy city known for
its entrepreneurial spirit and hometown pride, where it will be
amplifying the success stories of four trailblazing Black
Chicagoans. Teaming up with former Chicago basketball player Joakim Noah, media personality
Angela Yee returns to
highlight the bold and ambitious spirit of these local voices,
sharing their unique stories in their own words.
"I'm so thrilled that I got the chance to interview these
remarkable Chi-town heroes," says Angela
Yee. "They're making such a profound impact in their
communities, providing inspiration to future generations and even
this generation. According to NBC News, American
Black business owners increased by a staggering 38 percent from
February 2020 to August 2021. I think it's the perfect time to
share these stories of Black excellence with our community so that
even more people can realize that their dreams are within
reach."
"As someone who's made Chicago
home over the years, I've always been proud of how much Chicagoans
support their own and continue to build the Black community," says
Joakim Noah. "These community
leaders, each of whom has carved out their own individual paths to
find success here in Chicago,
should inspire others to think creatively, work tirelessly and
seize their destinies by establishing their own businesses in their
own communities."
"The stories of Black Excellence shared by these trailblazers
are so incredibly inspiring and uplifting," said Adrienne Cuschieri, Brand Director of CÎROC.
"Through #CIROCStands, we are able to amplify these stories to the
world and hope these examples of vision and ambition showcase that
Black Excellence is something to be celebrated and acknowledged all
year round."
"CÎROCStands is not a moment, it is a movement," says
Alaina Long, Vice President, Global
Marketing, Combs Enterprises, Spirits. "This program has evolved
with the needs of our community, and we are proud to support
entrepreneurs and businesses that represent our consumers."
The Chicago profiles
include:
-
Ian Gonzalez of Last Lap
Cornerstore. Southside native and resident owns Last Lap
Cornerstore, the first and only Black and LatinX-owned running
store on the South Side that's quickly become a fixture in the
community. Through his passion for running, Ian creates
accessibility to nutrition and proper running gear for Black and
Brown runners.
-
Danielle Mullen of Semicolon
Bookstore & Gallery. Danielle is the mastermind behind
Semicolon Bookstore & Gallery, Chicago's largest Black-woman-owned bookstore
and gallery. Originally from Florida, she's made a home in Chicago and uses her passion for books to
increase the literacy rate in Chicago, creating a space that nurtures the
connection between literature, art, and the pursuit of knowledge,
to share Black stories and Black voices.
- Midge
Welch of Issues Barber and Beauty Salon. Midge grew up around
the corner from the salon she now proudly owns in the South Loop,
which serves up culture, community, and cuts. An inspiration
for Black women in the community, Midge has dedicated 17+ years to
building an experience for Black men and that feels welcoming,
while making people feel beautiful through her unique cuts, styles,
and conversations.
-
Darris Kelly and Sabrian Sledge of Flee Club Chicago. Best
friends Darris and Sabrian own Flee Club, a sneaker and fashion
boutique located in the heart of Chicago that specializes in rare shoes and
apparel. What started as a side hustle to sell unique, used
sneakers is now a brick and mortar and hailed "the best consignment
shop in Chicago." Originally from
the West Side, the owners always had an entrepreneurial spirit and
passion for their community, making the perfect home for Flee Club
right in Chicago, showing that you
can overcome trials and find success despite your environment.
To learn more about the #CIROCStands platform, the featured
voices and their businesses, visit @CIROC on Instagram.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium
Vodka is gluten-free and distilled from fine French grapes; a
process inspired by over a century of wine-making expertise and
craftsmanship, providing a crisp, clean taste and citrus nose.
Launched nationwide in January 2003,
DIAGEO – the world's largest spirits and beer company – made
spirits history in October 2007 by
entering into a strategic alliance with entertainment entrepreneur
Sean Diddy Combs, in which Mr. Combs
and Combs Enterprises assumed the lead on all brand management
activities for CÎROC. The flavor portfolio includes CÎROC RED
BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE,
CÎROC MANGO and CÎROC SUMMER WATERMELON. In June 2018, Sean Diddy
Combs and Makers of CÎROC entered the brown spirits category
with the introduction of CÎROC VS, Fine French Brandy. Please drink
responsibly. Must be 21+ to enjoy.
About DIAGEO North America
DIAGEO is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about DIAGEO, their people, brands, and
performance, visit www.diageo.com. Visit DIAGEO'S global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about DIAGEO North America:
@Diageo_NA.
About Combs Spirits
Combs Spirits (CS) is a privately
owned, premium spirits company created by Sean "Diddy" Combs in
2013. The company co-owns DeLeón Tequila and is responsible for all
strategic marketing for CÎROC Ultra-Premium Vodka, both in
partnership with Diageo. CS is focused on delivering high impact
growth driven product development strategies that promote a healthy
business structure while highlighting social responsibility - and
has become known for its bold business moves, energetic marketing
and history-making success.
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SOURCE CÎROC Ultra-Premium Vodka