NEW YORK, Feb. 16, 2022 /PRNewswire/ -- Crown Royal is
bringing the flavor to spring and summer celebrations for the next
generation of drinkers (21+) with Whisky Lemonade, its newest
ready-to-drink cocktail flavor.
With three award-winning canned cocktail flavors* currently in
its portfolio - Whisky & Cola, Washington Apple, and Peach Tea
- Whisky Lemonade combines the refreshingly light taste of lemonade
with fruity whisky notes. Its effervescent taste – with balanced
levels of sweetness and tartness and plenty of whisky character –
are what Crown Royal drinkers know and love. This new, bold flavor
is what turns parties into block parties, BBQ's into neighborhood
feasts, making it the perfect choice to enjoy with friends and
family this spring and summer.
"At Crown Royal we're continuously ideating new blends and
flavor profiles to meet the evolving tastes of our drinkers," said
Nicky Heckles, Vice President at Crown Royal. "The new Whisky
Lemonade flavor is the latest innovation that fuses a familiar
summertime staple with the boldness of our whisky, providing a
fresh take on ready-to-drink cocktails."
This February, the original flavors Whisky & Cola,
Washington Apple, and Peach Tea will be available nationwide so
that drinkers from across the country – who love a variety of
delicious flavor offerings – will be able to enjoy all spring and
summer long.
Crown Royal Whisky Lemonade is best served chilled and is
available for a limited time in select locations across the nation
in 4-packs priced at $14.99 SRP. Each
ready-to-drink cocktail has 7% ABV.
Crack open a can of Whisky Lemonade with your best friends,
responsibly.
*The 2021 San Francisco Worlds Spirits Competition awarded
Crown Royal Whisky & Cola Double Gold and Washington Apple and
Peach Tea Flavors Gold Medals.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global responsible
drinking resource, DRINKiQ.com, for information, initiatives, and
ways to share best practice. Follow at Twitter and Instagram for
news and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Crown Royal
TAYLOR
crownroyal@taylorstrategy.com
Kyra Zeller
DIAGEO
kyra.zeller@diageo.com
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SOURCE Crown Royal