NEW YORK, Feb. 3, 2022 /PRNewswire/ -- Even one
football fan missing the Super Bowl is one too many. A recent
independent study conducted by the world's no. 1 vodka brand
uncovered that two percent of football fans are not able to watch
the Super Bowl. Not on Smirnoff's watch. As part of its mission to
leave no football fan (21+) behind, Smirnoff, one of the first-ever
Official Vodka Sponsors of the National Football League (NFL), will
bring a private invite only Super Bowl experience unlike any
other…even if it means traveling to the frozen tundra of the Last
Frontier.
![As part of its mission to leave no football fan (21+) behind, Smirnoff, will bring a private invite only Super Bowl experience unlike any other, even if it means traveling to the frozen tundra of the Last Frontier. As part of its mission to leave no football fan (21+) behind, Smirnoff, will bring a private invite only Super Bowl experience unlike any other, even if it means traveling to the frozen tundra of the Last Frontier.](https://mma.prnewswire.com/media/1739956/Smirnoff_SB_White_Final.jpg)
Located 100 miles north of Anchorage,
Alaska, there is a group of hard-working, NFL
football-loving, ice road trucking, gold miners who do not have
access to The Big Game given their remote location. On Super Bowl
LVI Sunday, Smirnoff will be waiting at their snow-covered base
camp to throw the most epic Super Bowl LVI watch party. To add to
the excitement, NFL legend, Vernon
Davis, surprised the unsuspecting miners with a super-sized,
virtual invitation to the party in the days leading up to the
game.
"I was a player for 14 seasons, but a fan for a whole lot
longer, so when Smirnoff told me there were a bunch of NFL football
fans in Alaska who weren't able to
watch the game, I was like what can I do?" said Davis. "Meeting
them was such a blast and I can't wait to see them enjoying the
game and all that Smirnoff has headed their way."
The Smirnoff football survey also uncovered the 21 game day
essentials, according to fans, needed for the most epic of Super
Bowl parties. Today through February
6, fans 21+ will have the chance to win a Smirnoff 21 Super
Bowl Kit specially customized with décor and novelty items to
enhance home-gating experiences.
"To truly be For the People you can't just show
up. It's about listening to what the people want and delivering,"
said Jennifer Holiday Hudson, North
America Brand Leader, Smirnoff. "That's what we set out to do in
our inaugural Super Bowl year, and will continue to do, by truly
transforming the fan experience in unique and unexpected
ways, because you can't win the game sitting on the
sidelines."
Football fans (21+) can text "FOOTBALL" to 24272 to enter for a
chance to win a Smirnoff 21 Super Bowl Kit. Message & data
rates may apply. While the kits may be in short supply
with a limited production run, LVI (aka 56) lucky fans will
intercept this ultimate game-day amplifier. Full sweepstakes
details can be found at Smirnoff.com/win (receipt of prizes by
Sunday, Feb.13 is NOT guaranteed).**
As part of its mission to ensure "no football fan is left
behind" and as a thank you for the hard work and dedication of
first responders throughout the COVID-19 pandemic, Smirnoff is
donating to World Central Kitchen (WCK) to provide nourishing
meals to essential workers in Los
Angeles during Super Bowl weekend. Super Bowl champ,
Vernon Davis will help quarterback
the surprise.
WCK is a nonprofit that feeds victims in the aftermath of
disaster and works to build long-term food systems in vulnerable
areas. Throughout the pandemic, WCK worked with thousands of
restaurants and kitchens to feed marginalized and vulnerable
communities and the brave medical professionals serving on the
front lines. It continues to support communities in need in
Los Angeles through its free
text-to-order program, WCK Direct.
To highlight the spirited moments and inclusivity that bring
people together, Smirnoff launched its For the People brand
platform in 2021. As part of the campaign, Smirnoff enlisted a
versatile cast of star power including actor and
producer Anthony Anderson, who shares the brand's ethos of
welcoming everyone to the party. Keeping it all in the family,
Anderson will be joined by his Mama Doris to quarterback the
Smirnoff Pre Game Party For the People in Los Angeles ahead of Super Bowl LVI.
The production of Smirnoff No. 21 - ten times filtered and
triple distilled - ensures the liquid is inherently mixable so
adults of legal drinking age across the country can enjoy Smirnoff
as part of their favorite cocktails. Smirnoff No. 21 Vodka is
available at retailers nationwide in 1.75L, 1L, 750mL, 375mL, 200mL
and 50mL bottles and has a 40% ABV with a suggested retail price of
$14.99 for a 750mL bottle (price
varies by size).
For more inclusive cocktail content and news,
follow @Smirnoff on Instagram
and @SmirnoffUS on Twitter. And no matter how you decide
to celebrate Super Bowl LVI this year, please remember to drink
responsibly.
**NO PURCHASE NECESSARY. Must be legal resident of contiguous
48 U.S., 21+. Void in AK, HI & where prohibited. To enter w/o
text, send e-mail with name, phone number, date of birth,
state and zip code to
promotionalsweeps@avidinc.com for receipt by
02/06/2022 at 11:59:59 p.m. ET. Alcohol is NOT part of prize.
Winners to be notified on (or after) 02/07 and must respond to
notification within (6) hours (or shorter time) of transmission;
winner must sign & return Affidavit within (1) day (or shorter
time). Subject to official rules at Win.Smirnoff.com.
Sponsor: Diageo Americas, Inc., New
York, NY.
SMIRNOFF No. 21 Vodka. Distilled From Grain. 40% Alc/Vol. The
Smirnoff Co., New York,
NY.
Please Drink Responsibly.
©2022 NFL Properties LLC. All NFL-related
trademarks are trademarks of the National Football
League. Sweepstakes not sponsored or offered by the National
Football League
†By texting FOOTBALL to 24272, you agree you are of
legal age to purchase beverage alcohol in U.S., legal U.S.
resident, and to receive recurring marketing SMS and MMS messages,
including text messages, using an automatic telephone dialing
system from Diageo Americas, Inc. Text STOP in reply to any message
to stop our messages. You may also text HELP to 24272 for more
info. Consent is not a condition of any purchase.
About SMIRNOFF
Smirnoff has been giving the people
what they want since 1864 serving as a catalyst to revolutionizing
drinking culture across generations from inventing the Moscow Mule
and reimagining the vodka martini to creating a cultural mainstay
that defines the flavored malt beverage category with the launch of
Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff Vodka