NEW YORK, Dec. 15, 2021 /PRNewswire/ -- Just in time for
last-minute holiday gifting needs, Smirnoff ICE once again teams up
with luxury home goods brand, Cremsiffino, to create the perfect
gift that combines luxury with a serving of spICE this holiday
season. The new, limited-edition coffee table book captures the
opulent and high-fashion story of The House of Cremsiffino
and is packed with a nICE surprise for those adults on your gift
list.
The namesake of a renowned fashion house, The House of
Cremsiffino, is what everyone 21+ needs this holiday season to
spice up living rooms and festive celebrations. Guaranteed to be a
crowd favorite at holiday gatherings, White Elephant gift exchanges
or virtual and in-person office parties, The House of
Cremsiffino is the gift that keeps on giving because you never
know what surprises await you between its pages.
But in all actuality, "Cremsiffino," doesn't really exist. It's
an anagram for Smirnoff ICE – and discreetly hidden between the
beautifully bound coffee table book is a secret compartment
containing a refreshing tasting bottle of Smirnoff ICE for cheeky
gift-giving moments.
"Smirnoff ICE is a brand that is known for being unexpected and
fun, and this year's House of Cremsiffino Book leans right into our
lighthearted spirit appropriately,"
said Lisa Lee, Smirnoff ICE Brand
Director. "The holidays are about celebrating responsibly with
friends and family and The House of Cremsiffino will be the
perfect gift bringing some hilarity to coffee tables and party
conversations this holiday season."
Known for mischievous fun, Smirnoff ICE continues to spread joy
and surprises with Cremsiffino during the holidays. This is the
third year the brand has playfully tricked consumers 21+ by
artfully gifting Smirnoff ICE disguised as the fictitious luxury home goods brand.
Beginning today, adults of legal drinking age across the U.S.
(where legally permissible) can visit houseofcremsiffino.com to
purchase The House of Cremsiffino for just
$10. As an extra surprise, the first
100 orders will receive their coffee table book for JUST
$1. Upon delivery, gift-givers can
select their favorite flavor of Smirnoff ICE, refrigerate until
chilled and then easily pop in the hidden compartment to enjoy
responsibly. Quantities are limited and only available while
supplies last.
Smirnoff has something for everyone 21+ this holiday season with
a range of festive cocktails and products
at Smirnoff.com, including the limited-edition Smirnoff
Peppermint Twist flavored spirit with specialty "scratch and sniff"
packaging. The brand is also releasing the new Smirnoff Seltzer
Red, White & Merry pack, a limited-time-only offering that
transforms the summertime essential Smirnoff Red, White & Berry
offering into a drink perfect for holiday celebrations everywhere.
Decorated in a seasonally-inspired red, white and gold can, the new
flavor perfectly combines cranberry, black cherry and blood
orange!
Whether you're planning to celebrate in-person with family and
friends or virtually on the couch in your bathrobe, please be sure
to drink responsibly and stay safe this holiday season.
About SMIRNOFF
Smirnoff has been giving the people
what they want since 1864 serving as a catalyst to revolutionizing
drinking culture across generations from inventing the Moscow Mule
and reimagining the vodka martini to creating a cultural mainstay
that defines the flavored malt beverage category with the launch of
Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff