NEW YORK, Dec. 7, 2021 /PRNewswire/ -- Tequila Don
Julio Ultima Reserva is a liquid so rare and precious that it
deserves to be enjoyed with those you cherish the most, a sentiment
that the brand was born from. When Don Julio González first set out
on his tequila making journey in 1942, he created a special reserve
intended only to be shared with his closest circle of family and
friends. Just as Don Julio devoted
his life to tequila making, Mark
Seliger has devoted his to the art of photography, and both
have become icons in their respective fields, not as a goal, but as
a result. Now, with the release of this extremely special liquid,
Mark is not only bringing to life the meaning of Ultima Circle,
he's doing something he's never done before and stepping in front
of his own camera to do so.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8989151-tequila-don-julio-ultima-reserva-evening-at-home-with-mark-seliger/
"This project was truly a labor of love. While I never get in
front of my camera, I've always been a fan of Tequila Don Julio,
and I've always loved having friends over to my home," shares
Mark Seliger. "So when I was
introduced to Tequila Don Julio Ultima Reserva, I loved not only
the liquid but its powerful story, which inspired me to get
together my close circle of friends for an evening at my place to
savor each sip in each other's company. Now, we'll always be able
to transport back to that moment with these images, and I can't
wait to extend this feeling to someone else."
"Tequila Don Julio Ultima Reserva preserves Don Julio's ultimate legacy - the final agave
harvest planted by Don Julio and his
family in 2006," shares Brand Director Hadley Schafer. "This special release is truly
meant for those nights with your closest friends that you never
want to end, and together with Mark
Seliger, an acclaimed photographer unparalleled in capturing
those special moments, we're making sure they never do."
As such with this rare liquid comes an equally rare opportunity
to enjoy your own Ultima Circle experience at Mark Seliger's
Manhattan studio. Bidding in our
online auction begins today at 12 p.m.
Eastern Time for this exclusive experience inclusive of
travel and accommodations for a 2 day stay in New York with up to three guests (21+) as well
as an intimate dinner† and portrait session with Mark Seliger himself.** The winning bidder will
be able to take home their very own print captured from the
evening, something only A-listers have had the privilege to do up
until now. The winning bid will be donated to New York Cares, a
charity that Mark has continuously supported throughout the years,
and Tequila Don Julio will match the winning bid (up to
$10,000)‡. New York Cares is a
nonprofit organization committed to meeting pressing needs by
engaging caring New Yorkers in volunteer service. The online
auction will be live for bidding until 2:59
p.m. Eastern Time on January 4,
2022. For more information about the online auction
including how to bid, please visit CharityBuzz.com.
Available in extremely limited quantities, the first batch of
Tequila Don Julio Ultima Reserva is available in select markets
while supplies last, with a suggested retail price of $399.
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol
with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. The original luxury tequila of choice in
Mexico, Tequila Don Julio uses
only the highest caliber, fully matured and ripened Blue Agave that
has been hand-selected from the rich, clay soils of the
Los Altos region of the state of
Jalisco. The Tequila Don Julio
portfolio includes Tequila Don Julio
Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo,
Tequila Don Julio 70, Tequila Don Julio 1942, and the
limited-edition Tequila Don Julio
Primavera. For more information on Tequila Don Julio, please
visit www.DonJulio.com.
ABOUT MARK SELIGER
In
1987, Mark Seliger began shooting
for Rolling Stone. He was signed as their chief photographer
in 1992. During his time at Rolling Stone, Seliger shot over
125 covers and began a long-term collaborative relationship with
Design Director, Fred Woodward,
which continued into their work with GQ. They have
co-directed numerous music videos for artists such as Hole,
Lenny Kravitz, Gillian Welch and Elvis
Costello.
In 2011, he founded a non-profit exhibition space for
photography called 401 Projects, which has featured shows for
James Nachtwey, Eugene Richards, Albert
Watson, Platon, among others. He also hosted the
Emmy-nominated show "Capture" on YouTube's Reserve Channel, which
focuses on candid conversations between established photographers
such as Platon, Mary Ellen Mark,
Martin Schoeller, Bob Gruen, etc. and celebrities who are
interested in photography (Dylan
McDermott, Helena
Christensen, Judd
Apatow).
Seliger continues his love of the darkroom by using the platinum
palladium process to create large-scale, 30"x40" prints, and his
photographs have been exhibited in museums and galleries. He has
also published numerous books, including: The City That Finally
Sleeps (Brilliant, 2021), Mark Seliger Photographs (Abrams, 2018),
On Christopher Street: Transgender Stories (Rizzoli,2016), Listen
(Rizzoli, 2010), Mark Seliger: The
Music Book (teNeues, 2008), In My
Stairwell (Rizzoli, 2005), Lenny
Kravitz/Mark Seliger (Arena,
2001), Physiognomy (Bullfinch, 1999) and When They Came to Take My
Father – Voices from the Holocaust (Arcade, 1996).
†Excludes alcohol beverages.
**Must be 21+ to bid. Date of experience subject to Mr.
Seliger's availability but must be used within 1 year of close of
auction. Experience offered for sale AS IS. Bid is a legally
binding agreement to purchase experience at corresponding
price. Auction ends January
4th, 2022 at 3PM Eastern
Time. Winning bid may not be tax deductible. Subject to
Auction Rules at charitybuzz.com; be sure to review same, including
complete item description before bidding.
‡ No minimum donation.
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SOURCE Tequila Don Julio