NEW YORK, Oct. 5, 2021 /PRNewswire/ -- This Hispanic
Heritage Month, Diageo and its family of brands are honoring the
creative gifts, historical contributions and cultural impact of the
Hispanic community in America by paying tribute to business owners
and artists of Hispanic descent who bring flavor, creativity and
essential conversations to communities around the country. Through
their innovation with both the food palate and the artist's
palette, these vendors and artists proudly share their cultural
roots and heritage with local neighborhoods around the United States. Their talents become
powerful platforms of cultural exchange that build a more vibrant,
diverse and tolerant society…one dish and design at a time.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8961451-diageo-celebrates-hispanic-street-food-vendors-and-artists-during-hispanic-heritage-month/
Diageo and its brands Johnnie
Walker, Buchanan's Scotch
Whisky, Tequila Don Julio and Crown
Royal will proudly amplify the work of these street food vendors
who share their authentic culture and heritage within the
communities they serve in four major cities across America:
New York, Chicago, Houston and Miami. Diageo selected local vendors who have
deep roots in each community, and paired them with artists of
Hispanic descent who will revitalize their trucks with vibrant
murals that celebrate the heritage and story of the vendor.
The program begins in Queens, New
York, where Johnnie Walker
will honor the boundary-pushing and inspiring story of a twenty
year-old Ecuadorian-owned community staple, Mike's Express food
truck. Maggie Morales, the owner of
Mike's, has carved her own path as a proud Latina woman serving her
community through food. Maggie lost her beloved husband Jorge in
2020 but has continued their family business on her own,
persevering within the hospitality industy thanks to the support of
friends and family. Diageo paired Maggie with global artist and
activist Magda Love, whose vibrant
paintings and murals inspire people to recognize the value in
shared personal experiences and emotional connectivity.
Magda created a mural speaking to the Morales family's decades
of service to their long-time customers, and captured Maggie's big
heart, warm energy and fighting spirit. The truck's vivid hues
include brightly colored flowers and foliage native to Ecuador, a big blue night sky sparkling with
stars, and butterflies symbolizing Maggie's transformation into a
leader in her community and a voice for change.
Diageo and its brands will continue supporting Hispanic artists
across the country by pairing them with street food vendors to
collaborate, creating visual stories and custom artwork inspired by
the business owners' heritage and stories of dedication,
perseverance and service, as they strive to keep their culture
alive and their communities moving forward.
"At first glance, this initiative is a celebration of
elements of Hispanic heritage that we know and love: food and
art," commented Phil Pearson,
Multicultural Director at Diageo. "But it's really about people
using their hands to serve and elevate their communities. These
small business owners and artists are creating a world that's more
accepting and inviting, and that's why we really want to honor and
celebrate them. Diageo is honored to support their commitment to
preserving Hispanic culture, while they amplify a conversation
around diversity and inclusion that impacts every
American."
Diageo will also help preserve Hispanic street food culture
through a partnership with The Street Vendor Project, a nonprofit
advocating for street vendor rights. Through a donation, Diageo
will support the partner's mission to serve as a resource to street
food vendors, ultimately enabling America to continue to experience
these owners, their culture, their passion and their grit, one
street food experience at a time.
To learn more about when the program will be rolling out in new
cities and to stay up to date on events supporting the local food
vendors, be sure to follow @Diageo_NA on Instagram.
About DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
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content:https://www.prnewswire.com/news-releases/in-appreciation-of-hispanic-heritage-month-diageo-celebrates-local-heroes-who-use-their-craft-to-uplift-their-communities-as-they-honor-their-heritage-hispanic-street-food-vendors-and-artists-301393496.html
SOURCE Diageo North America