NEW YORK, July 29, 2021 /PRNewswire/ -- This summer
has already been filled with celebrations and there's still more to
look forward to. Tequila Don Julio knows that no truly epic party
is complete without great tequila and has pulled out all of the
stops to ensure that summer 2021 gets the tequila that it deserves.
Originally slated for spring 2022, the brand is releasing an
extremely limited quantity of the new Tequila Don Julio Primavera – a deliciously
smooth expression that takes Tequila Don Julio's traditional
Reposado and finishes it in orange wine casks for a sophisticated,
silky taste that whispers citrus but screams "let's
party!"
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"This summer has been bursting with a resurgence of celebrations
and there's nothing we like more at Tequila Don Julio than a great
party, which is why we are so thrilled to be able to introduce
Tequila Don Julio Primavera earlier
than planned," says Christina Choi,
Senior Vice President of Tequila, Diageo North America. "There are
only 15,000 cases available now, but don't worry if you can't find
it this year – just as the name suggests, Tequila Don Julio Primavera will be back for our
originally scheduled launch in spring 2022."
Tequila Don Julio Primavera is
meticulously crafted to ensure liquid perfection that honors the
legacy of Don Julio González's innovative spirit and is on par with
the existing unparalleled portfolio. Featuring a flawless balance
of notes including honeyed agave, a hint of spice and a light,
citrus finish, Tequila Don Julio
Primavera is best enjoyed on the rocks or in the signature
Primavera Sunset cocktail with club soda and a cara cara
orange wedge.
Primavera Sunset
A premium summer cocktail with a
light citrus flavor and smooth finish.
1.5 oz. Tequila Don Julio
Primavera
3 oz. Club Soda
Cara Cara Orange
Preparation: Add ice and Tequila Don
Julio Primavera into glass and top with club soda. Garnish
with cara cara orange wedge.
Available for a limited time only, this first run of
Tequila Don Julio Primavera is now
available nationwide with a suggested retail price of $99 as the perfect complement to rooftop
gatherings, golden hour cocktails, day parties turned night
parties, and those spontaneous "one more round" conversations.
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering
agricultural principles of Don Julio González and his personal
pursuit of perfection, Tequila Don Julio revolutionized the tequila
industry and set the standard for ultra-premium tequila. The
original luxury tequila of choice in Mexico, Tequila Don Julio uses only the
highest caliber, fully matured and ripened Blue Agave that has been
hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70, Tequila Don Julio 1942, and Tequila Don Julio REAL. For
more information on Tequila Don Julio, please visit
www.DonJulio.com.
ABOUT DIAGEO NA
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
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SOURCE Tequila Don Julio