NEW YORK, June 10, 2021 /PRNewswire/ -- Inspired by the
contribution and resilience of bars, restaurants and hospitality
workers in communities everywhere, Bulleit is proud to introduce
the brand's Local Bar Sundays mission at this year's Tribeca
Festival, encouraging adults (21+) to make Sunday Local Bar
Sunday. With so many empty bar stools and dining rooms this
past year, a big piece of our community was lost. New York City bars and restaurants have been
the backdrop for some of life's most important moments and some of
the film industry's most iconic scenes. To help reignite the
vibrance of New York's hospitality
landscape, Bulleit Frontier Whiskey and Tribeca Festival are
teaming up to work towards their shared mission of bringing the
New York Community together
again.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8911251-bulleit-launches-local-bar-sundays-first-drink-is-on-us-at-tribeca-festival/
Starting June 9 through June 20,
consumers who visit their favorite local New York bar or restaurant during the Tribeca
Festival will be reimbursed online for any Bulleit, Johnnie Walker, Crown Royal, Ketel One or
Don Julio cocktail over $10 by participating in the "First Drink Is On
Us" $50,000 virtual bar program.
Consumers will be reimbursed $10 via
Venmo** for uploading a receipt to FirstsOnUs.com after
purchasing a qualifying brand cocktail during the designated
period***. Participating consumers are encouraged to remember to
tip their favorite bartenders.
"At the heart of every community is a gathering place - often
in the form of a bar or restaurant," said Sophie Kelly, Sr. Vice President of Whiskey at
Diageo North America. "As a brand focused on building
community, we're thrilled to bring our Local Bar Sundays initiative
to New York in partnership with
Tribeca Festival to help reignite excitement and encourage folks to
get back to their local establishments that they know and
love."
As part of the Local Bar Sundays and Tribeca Festival
programming, Bulleit will also take over New York City with an out of home and social
media campaign, encouraging consumers across the city to make every
Sunday a Local Bar Sunday with the "first drink on us" when they
head to their local bars.
"Partners like Bulleit make our mission of celebrating the
resilient spirit of New York
possible," said Paula Weinstein, Chief Content Officer,
Tribeca Enterprises. "We're
so proud to invite New Yorkers out of their homes and back to the
movies and the unique local establishments that hold our community
together."
As the official Bourbon of Tribeca Festival, Bulleit will also
have an on-site presence with a variety of touchpoints and
activations including:
- Reigniting NYC: The Future of Hospitality in a Resilient
City: this official Tribeca
Talk, moderated by American actor, writer and
director, Colman
Domingo, will unite innovative leaders and local
New Yorkers in hospitality, spirits, and film to ignite
conversation around the road to recovery for the hospitality
industry and inspire the community to get involved as they discuss
the path forward. The talk will take place on Sunday June 13. Festival-goers can reserve a
ticket here to join the conversation.
- Invite-Only: Italian Studies Film Premiere Official
Afterparty: will honor the work of the creative cast and
crew of the highly anticipated film, Italian Studies.
The party will take place following the film's world premiere on
June 12.
- Bulleit Frontier Whiskey Bar: ticket holders can
enjoy bespoke Bulleit Bourbon and Bulleit Rye New York-inspired
cocktails throughout the festival when they attend a Tribeca Talk, podcast premiere or immersive
event.
- Invite-Only Bulleit Frontier Whiskey Bar at the Diageo
Cocktail Garden: Bulleit Frontier Whiskey will host actors,
filmmakers and celebrities at the bar to enjoy cocktails throughout
the festival featuring the brand's award-winning Bulleit Bourbon
and Bulleit Rye and Bulleit 10 Year-Old.
The Local Bar Sundays mission comes on the heels of the brand's
initial commitment of $250,000 to
support the North American Hospitality Industry as part of the
Bulleit Frontier Fund. This additional $50,000 pledge made by Bulleit Whiskey,
Johnnie Walker, Crown Royal, Ketel
One and Don Julio, Diageo brands,
will continue to support industry recovery.
We're all excited to begin heading back to our local bars and to
start going to live events again, but as always Bulleit encourages
adult consumers who join Bulleit on the frontier to always drink
responsibly.
*Based on Maximum consumer redemption.
**Venmo is a
service of PayPayl, Inc. which is NOT responsible for Local Bar
Sundays.
*** Receipt of payment is subject to
verification of consumer's compliance with Offer terms. Limit
1 redemption ($10 payment) per
consumer.
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in
1987, is one of the fastest-growing whiskeys in America. The brand
attributes that growth to bartenders and cultural partners who have
adopted it as their own. The Bulleit Frontier Whiskey portfolio is
distilled and aged in the Bulleit family tradition, using a
distinctive high rye recipe, which gives them a bold, spicy, yet
distinctively smooth taste. The award-winning Kentucky whiskey most recently won a Double
Gold medal for Bulleit 10 Year Old and Gold Medals for Bulleit
Bourbon and Bulleit Rye at the 2021 San Francisco World Spirits
Competition.
In 2017, Bulleit celebrated its 30th anniversary with the
opening of a new, state-of-the-art distillery located in
Shelbyville, KY. Constructed with
a focus on sustainable practices including natural habitat
protection, water conservation and local ingredient sourcing, BDC
received the Highly Commended award for Sustainable Distillery of
the Year at the 2020 Icons of Whisky Awards from Whisky Magazine.
In 2019, a Visitor's Centre at the Bulleit Distilling Co. in
Shelbyville opened to share our
modern, technological and sustainable approach to making great
whiskey. For more information, visit www.bulleit.com or follow
@Bulleit on Instagram.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and
Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness. Diageo is listed on both the
London Stock Exchange (LSE: DGE) and the New York Stock Exchange
(NYSE: DEO) and its products are sold in more than 180 countries
around the world. For more information about Diageo, its people,
brands, and performance, visit www.diageo.com. Visit Diageo's
global responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
About the Tribeca Festival
The Tribeca Festival,
presented by AT&T, brings artists and diverse audiences
together to celebrate storytelling in all its forms, including
film, TV, VR, gaming, music, and online work. With strong roots in
independent film, Tribeca is a platform for creative expression and
immersive entertainment. Tribeca champions emerging and established
voices; discovers award-winning filmmakers and creators; curates
innovative experiences; and introduces new technology and ideas
through premieres, exhibitions, talks, and live performances.
The Festival was founded by Robert De
Niro, Jane Rosenthal, and
Craig Hatkoff in 2001 to spur the
economic and cultural revitalization of lower Manhattan following the attacks on the World
Trade Center. Tribeca will celebrate its 20th year June 9 – 20,
2021. www.tribecafilm.com/festival
In 2019, James Murdoch's Lupa Systems, a private investment
company with locations in New York
and Mumbai, bought a majority
stake in Tribeca Enterprises, bringing together Rosenthal, De Niro,
and Murdoch to grow the enterprise.
MEDIA CONTACTS
Bulleit@TaylorStrategy.com
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SOURCE Diageo