NEW YORK, June 3, 2021 /PRNewswire/ -- CÎROC Ultra-Premium
Vodka is celebrating the most anticipated summer yet with the
launch of "CÎROC Sounds of Summer," a mobile pop-up experience
inspired by their newest offering, the Limited-Edition CÎROC Summer
Citrus. To help launch the experience, Sean "Diddy" Combs tapped
longtime friend of the brand and Diamond Selling Recording Artist,
Swae Lee, known for making the season's best hits, to bring
the vibes to the streets and get fans in the summer state of
mind.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8905651-ciroc-ultra-premium-vodka-miami-pop-up-summer-citrus-mobile/
On Saturday, June
5th, Swae Lee will amp up the season's
kick-off in Miami with a live,
high-energy performance off a yacht, where Swae will sing some of
his biggest summer jams, while the mobile truck roams the streets,
offering fans swag, beats and treats. The ocean-floating stage will
take over the beach and the mainland, with a billboard LED screen
for both Miami beachgoers and
riverfront crowds to watch the performance as it sails down the
river. Fans 21+ are invited to join CÎROC and toast to the best
summer yet, with delicious golden hour cocktails at the city's
hottest waterfront restaurants and bars.
"The summer of 2021 is finally a time that we can safely gather
with friends and family, which is why we are so thrilled to be
introducing the 'CÎROC Sounds of Summer' experience," commented
Sean "Diddy" Combs. "We can't wait to help people celebrate with
delicious CÎROC Summer Citrus cocktails, great music and tasty
treats that we certainly all deserve."
Throughout the weekend, the "CÎROC Sounds of Summer" mobile
truck experience will make its way through Miami's hottest spots with stops including
South Beach, Brickell, Wynwood
Walls, Bayside Marketplace, Lincoln Road and more. The
vibrant, bright orange truck will offer fans 21+ everything they
need for the ultimate summer experience including:
- Summer Jams: Need a new summer anthem? The
surround-sound speakers will be bumping Swae Lee's hottest hits
that will bring the sounds of summer to the streets. A livestream
of his on-water performance will also project on the screens so you
won't miss a beat.
- Summer Swag: Forgot something to bring to the beach? The
"CÎROC Sounds of Summer" truck has you covered with all the
essentials for a perfect beach day, including a mini USB speaker
for the tunes, sun visor for the protection, beach mat for the sand
spot and paddle ball set for the fun.
- Summer Treats: Want to cool down from the summer heat?
CÎROC is teaming up with Miami's
coolest, music-inspired ice cream shop, Mr. Kream, to debut a
limited-time signature "Citrus Drip" flavor – an orange summer
sorbet inspired by the flavors of CÎROC Summer Citrus, with the
option to top it off with gold Swae Sprinkles. Grab a scoop
at the truck or visit Mr. Kream at its Wynwood shop at 2322 North
Miami Avenue to enjoy this exclusive flavor throughout the
summer
- Summer Cocktails: Want to bring the CÎROC Summer
Citrus experience home? CÎROC has partnered with Cocktail Courier
to offer a custom cocktail kit with the ingredients to make a
Citrus Sunrise, and all the essentials for an epic summer
celebration. Available for a limited time only, while supplies
last, you can find this flavor nationwide (wherever spirits-based
beverages are sold) for a suggested retail price of $33.99 or on Drizly.com.
The "CÎROC Sounds of Summer" mobile pop-up experience will be
rolling into a city near you with all the seasonal swag needed for
a fun celebration.
"I'm so excited to partner with CÎROC Summer Citrus to introduce
the new flavor of summer celebrations," says Swae Lee.
"Nothing screams summer like coming together with your closest
friends to enjoy good music and great vibes. I'll be raising a
glass to that!"
Be sure to follow @CIROC on Instagram to stay up to date on
what's to come this summer.
CÎROC encourages people of legal drinking age to celebrate
responsibly!
CÎROC CITRUS SUNRISE
An elegant, summery cocktail
with flavors of citrus and a tart finish.
1.5 oz CÎROC Summer Citrus
3 oz Orange juice
1 oz Cranberry juice or Pomegranate juice
Glass: Highball or Rocks
Garnish: Orange Wedge
Instructions: Add the CÎROC Summer Citrus and orange juice into a
highball or rocks glass filled with ice. Top off with Cranberry
juice or Pomegranate juice and garnish.
About CÎROC Ultra-Premium Vodka
CÎROC Ultra-Premium Vodka is gluten-free and distilled from fine
French grapes; a process inspired by over a century of wine-making
expertise and craftsmanship, providing a crisp, clean taste and
citrus nose. Launched nationwide in January
2003, DIAGEO – the world's largest spirits and beer company
– made spirits history in October
2007 by entering into a strategic alliance with
entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs
and Combs Enterprises assumed the lead on all brand management
activities for CÎROC. The flavor portfolio includes CÎROC RED
BERRY, CÎROC COCONUT, CÎROC PEACH, CÎROC PINEAPPLE, CÎROC APPLE,
CÎROC MANGO and CÎROC SUMMER WATERMELON. In June 2018, Sean "Diddy" Combs and Makers of CÎROC
entered the brown spirits category with the introduction of CÎROC
VS, Fine French Brandy. Please drink responsibly. Must be 21+ to
enjoy.
CÎROC Summer Citrus. Made With Vodka Infused With Orange And
Other Citrus Flavors. 35% Alc/Vol. Imported by Cîroc Distilling
Company, New York, NY.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
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