NEW YORK, March 8, 2021 /PRNewswire/ -- With so many
of us at home looking for those quality experiences we've been
missing, Crown Royal is bringing the joy of convenience right to
your fingertips. With Crown Royal ready to drink cocktails, it's
never been easier to have a delicious cocktail at home. Still
featuring all the exceptional smoothness and quality Crown Royal is
known for, you can now effortlessly have a premium experience
wherever you are.
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With our Crown Royal ready to drink cocktails, the gap is
bridged between loyal whisky fans and cocktail enthusiasts. With
three classic, signature Crown Royal serves to choose from, all
offering the quality and deliciousness of a great cocktail, there
is something for everyone of legal drinking age, no matter the
occasion. Unlike most ready-to-enjoy products, Crown Royal's whisky
beverages are better likened to a cocktail one might order at their
favorite bar, canned for the convenience of at-home enjoyment.
"There's an increasing interest in ready to drink products and
there's a real desire from our drinkers to enjoy the cocktails
they've always loved at the bar," said Nicky Heckles, Vice
President of Crown Royal. "Whether you're relaxing in front of the
TV or enjoying time in the backyard, Crown Royal ready to drink
cocktails are perfect for those who want to celebrate with ease,
but not compromise on the premium whisky and flavors we all know
and love."
With three flavors arriving just in time for the summer,
consumers 21+ can choose from Washington Apple featuring Crown
Royal whisky, apple and sparkling cranberry flavors; Whisky &
Cola featuring Crown Royal whisky and cola; and Peach Tea featuring
Crown Royal whisky, peach flavor and brewed tea. All three
delicious flavors are best served chilled.
Available nationwide, Crown Royal ready to drink cocktails are
available for a SRP of $14.99 for a
4-pack of a single flavor and a SRP of $3.99 for a single can.
While you effortlessly enjoy delicious Crown Royal ready to
drink cocktails, please do so responsibly.
About Crown Royal
Crown Royal Canadian Whisky is
the number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit www.crownroyal.com. Crown
Royal encourages all consumers to please enjoy responsibly.
About Diageo North
America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for
information, initiatives, and ways to share best practice. Follow
at Twitter and Instagram for news and information about Diageo
North America: @Diageo_NA.
MEDIA
CONTACTS:
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Halley
Barnes
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Kyra Zeller
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TAYLOR
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DIAGEO
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hbarnes@taylorstrategy.com
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kyra.zeller@diageo.com
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SOURCE Crown Royal