NEW YORK, Feb. 26, 2021 /PRNewswire/ -- Throughout
Black Heritage Month, Crown Royal is continuing to celebrate and
honor heroes in the Black Community who have achieved royal status
through hard work and a generous spirit. It is through this lens
that a truly royal limited-edition pack was created, inspired by
the film Coming 2 America.
Experience the interactive Multichannel News Release
here:
https://www.multivu.com/players/English/8856151-crown-royal-coming-2-america
The Crown Royal | Coming 2 America limited-edition pack
is designed by Oscar-winning Costume Designer, Ruth E. Carter and features a bottle of Crown
Royal Fine De Luxe Blended Canadian Whisky outfitted in a unique
purple + gold stitched bag that ties back to the royal roots of
Crown Royal. In addition, each bottle comes in a collector's
edition Coming 2 America packaging. Crown Royal has a deep
admiration for Ruth's work, which transcends culture through
fashion and film, and her ability to utilize costume design to
share stories and experiences.
"The inspiration behind the Crown Royal x Coming 2 America
limited-edition package largely ties to royalty. The royal legacy
of Crown Royal as well as Coming 2 America. The film re-imagines
Black excellence and what it means to be
royal," said Ruth E. Carter,
"I intentionally pulled patterns from the Zamunda Royal Family's
clothing worn in the film as I worked through the design of both
the bag and custom packaging."
#BlackRoyalty is all about uplifting the culture and celebrating
the Black community, those who are living generously and showing up
for themselves and others. We at Crown Royal value how they've
shown up for us, and we want to do our part to show up for them.
Through this effort, Crown Royal is uplifting the next generation
of Crown Royal fans —in particular, those who have continued to
achieve so much despite obstacles they have faced.
"The story of Crown Royal is one of royalty—it's who we are and
who we've been from the very beginning," said Johannah Rogers, Diageo Multicultural lead.
"It's this legacy of royalty that we honor and will continue to
honor. That's why we're celebrating this legacy with Coming 2
America, which was brought to life by Ruth
E. Carter in her design of the limited-edition pack."
Crown Royal also spoke with Coming 2 America star and critically
acclaimed musician and actor, Rotimi, for a Royal Cuts content
series. Rotimi discussed everything from his definition of royalty,
to how he and other Black entertainers and actors have been
inspired by the original Coming to America, to Ruth E. Carter's work on the movie's costume
designs and the inspiration behind the Crown Royal LTO
packaging.
The Royal Cuts series by Crown Royal content is live on
Rotimi and Crown Royal's social channels leading into the movie's
premiere. Join us in sipping our signature cocktail, the Crown
Royal Manhattan during the Coming 2 America movie premiere on
March 5th on Amazon Prime
Video. And as always, please enjoy responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by King George VI and Queen
Elizabeth of Great Britain
in 1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information, visit
www.crownroyal.com. Crown Royal encourages all consumers to please
enjoy responsibly.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos and
Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
About Coming 2 America
Set in the lush and royal
country of Zamunda, newly-crowned King
Akeem (Eddie Murphy) and his
trusted confidante Semmi (Arsenio Hall) embark on an all-new
hilarious adventure that has them traversing the globe from their
great African nation to the borough of Queens, New York – where it all began.
Original cast favorites from COMING TO AMERICA return including
King Jaffe Joffer (James Earl Jones), Queen
Lisa (Shari Headley),
Cleo McDowell (John Amos),
Maurice (Louie Anderson) and the
motley barbershop crew. Joining this star-studded ensemble are
Wesley Snipes, Leslie Jones,
Tracy Morgan, Jermaine Fowler, Bella
Murphy, Rotimi, KiKi Layne,
Nomzamo Mbatha and Teyana Taylor, making COMING 2 AMERICA the
most anticipated comedy film of the year.
CONTACT:
Halley Barnes
TAYLOR
hbarnes@taylorstrategy.com
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SOURCE Crown Royal