NEW YORK, Sept. 14, 2020 /PRNewswire/ -- Toasting those who
make the world a more marvelous place, Ketel One Family Made Vodka
is delighted to return for the third consecutive year as the
Official Spirits Partner of the 72nd Emmy® Awards
Season. Ketel One once again celebrates television's brightest
stars and those who create the shows we know and love; those who
bring us together over memorable moments of joy, laughter and
inspiration. Last year, Ketel One Vodka introduced the world to its
latest creative campaign – Drink Marvelously – which
captures a world where magic surrounds the everyday and everyone is
welcome. This year, with fans and stars tuning in from home, the
Emmys experience will be new for everyone, and Ketel One is excited
to create a spectacular at home viewing experience with the help of
the incomparable Billy Porter,
Cocktail Courier and Charles
Joly.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8762251-ketel-one-and-billy-porter-bring-marvelous-experiences-home-for-72nd-emmy-awards/
Ketel One Family Made Vodka is partnering with Emmy, Tony and
Grammy winner, Billy Porter, to help
spread a marvelous message: When it comes to drinking marvelously
this Emmys season, viewers can enjoy the season's signature sips
with giving back in mind. As part of the brand's commitment to
create a marvelous world where all are seen and heard as equal,
Ketel One is donating to organizations that champion representation
in Hollywood and beyond, an
initiative about which the brand is passionate and which is also
close to Billy Porter's heart.
Continuing its relationship with GLAAD and their work to accelerate
acceptance for LGBTQ+ people, Ketel One will host a conversation
between Billy Porter and GLAAD
leading into Emmys weekend, where they will discuss the importance
of representation in entertainment, and celebrate the diverse
voices and personalities of those who make the industry
marvelous. The conversation will be hosted on GLAAD's
Instagram page the week of September
14. For updates on timing, consumers can follow @GLAAD on
Instagram.
Via a partnership with Cocktail Courier, Ketel One has created a
bespoke Emmys cocktail kit that consumers can purchase this season,
and on behalf of Billy Porter, Ketel
One Vodka will make a donation to NAACP Legal Defense and
Educational Fund, Inc., to support their mission to secure the
political, educational, social and economic equality of rights in
order to eliminate race-based discrimination and ensure the health
and well-being of all. This donation comes in addition to the
establishment of Diageo's $20 Million
Community Fund, as part of its commitment to supporting the Black
community and diverse representation.
The Ketel One Vodka x 72nd Emmy Awards Cocktail Kit
will feature the Seven Minute Martini, one of the season's
signature sips crafted by Diageo Reserve World Class award-winning
mixologist Charles
Joly. The one-of-a-kind cocktail kit is complete
with everything needed to drink marvelously at home, including
fresh ingredients, an option to add a French press for cocktail
infusing, and of course, Ketel One Vodka, enabling viewers to toast
to the stars with a cocktail in hand.
"In years past, not only were we able to bring delight to
Emmy nominees and winners by serving them from the other side of
the bar, but we also provided the same elevated experience to
viewers nationwide. This year, we wanted to create a cocktail
experience that is just as marvelous while also giving back," says
bartender Charles Joly. "With the
2020 cocktail collection, people at home can up their home
bartending game for an award-worthy drink experience. You can
create great drinks by using ingredients you already have available
at home, taking classic cocktails you know and love from
conventional to marvelous."
The limited-edition Ketel One Vodka x 72nd Emmy
Awards Cocktail Kit is now available nationwide for purchase
on www.cocktailcourier.com. The Seven Minute Martini
isn't the only signature cocktail this Emmys Season. Mixologist
Charles Joly's 2020 cocktail
collection features a cast of marvelous cocktails, all easy to
recreate from any home bar. Each original serve is composed of
familiar ingredients that can be sourced with minimal effort,
showcasing that any cocktail, from a classic Ketel One Martini to a Ketel One Mule, can be elevated by
incorporating everyday ingredients in unexpected
combinations.
The Ketel One Family Made Vodka X Emmy Cocktail Collection
includes:
- Seven Minute Martini - A striking
presentation with no master mixology required, this infused drink
transforms over the course of seven minutes, providing new delight
in every sip
- Hollywood Mule - This marvelous take on a
classic mule swaps ginger beer for ginger kombucha, combining it
with seasonal fruit and herbs for a crisp, fresh-tasting
award-worthy cocktail
- Double Brewed Espresso Martini - Cold brew, stout
and cacao meld seamlessly with Ketel One Vodka for an unexpected
take on the espresso martini
Whether viewing from home or from the front
row, Ketel One Family Made Vodka reminds everyone that moderation
is marvelous. The 72nd Emmy Awards will air live on
Sunday, September 20 (8:00-11:00 PM ET/5:00-8:00
PM PT).
About Ketel One Family Made Vodka
Ketel One Family
Made Vodka is inspired by more than 329 years and 11
generations of the Nolet Family's distilling expertise. Ketel One
is crafted using only the highest-quality ingredients, including
100% non-GMO grain. Ketel One continues to toast to the artists,
trailblazers and innovators in the entertainment industry,
inspiring them to inspire others. Follow Ketel One Family Made
Vodka on Instagram for additional inspiration and
information:@KetelOne_US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice. Follow us on Twitter and Instagram for news and
information about Diageo North America: @Diageo_NA. Celebrating
life, every day, everywhere.
Media Contacts:
Diageo NA
Phillip Pearson
Phillip.Pearson@diageo.com
Bullfrog + Baum
Breck Rochow / Aviva
Taeidkashani
KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Ketel One Vodka