NASHVILLE, Tenn., Aug. 5, 2020 /PRNewswire/ -- Anchored in its
longstanding belief that 'it's not about what you have, but about
what you give,' Crown Royal is giving back to support American
heroes who are serving on the frontlines and minority veterans in
their fight for social justice. The Crown Royal Purple Bag Project
is enlisting the help of award-winning, multi-platinum country
music artist Kane Brown and a
team of veteran singer-songwriters to remix his number one single
"Homesick," launching on the one-year anniversary of the song's
original release date.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8754351-crown-royal-purple-bag-project-kane-brown-homesick-veterans/
For every stream of "Homesick (Veterans Version)" The Crown
Royal Purple Bag Project will pack 1 bag to be donated as a care
package to non-profit Packages From Home as part of the brand's
goal of one million bags by the end of 2020, and will donate
$1 to community-based 501(c)3
organization Minority Veterans of America, up to $100,000. Crown Royal and
Kane Brown are committed to supporting the American heroes
who have generously served our country during these unprecedented
times, including frontline and essential workers, first responders,
healthcare workers, active-duty military servicemembers and those
who are fighting for social justice in the minority veteran
community.
Originally written by Brown, "Homesick" was dedicated to members
of the military. The "Homesick (Veterans Version)" track, available
on streaming services on August
5th, is a reimagined ballad featuring the vocals
of veterans Generald Wilson, Retired Petty Officer First
Class, U.S. Navy; J.W. Cortés, Retired Gunnery
Sergeant, U.S. Marines; and Sal
Gonzalez, Retired Lance Corporal, U.S. Marines. It is
available to stream HERE.
"I'm honored to partner with The Crown Royal Purple Bag Project
and release 'Homesick (Veterans Version)' in recognition of the
American servicemen and women who have given so generously during
this difficult time," said Kane
Brown. "I also recognize the incredible importance of
acknowledging the service our minority veterans have made for this
country. My hope is this remix shines a light of hope and
generosity, to uplift our heroes during this time."
"As a veteran, it means so much to work with a brand that has a
long history of supporting service men and women," said J.W.
Cortés. "I want this remix to serve as an anthem for all American
heroes as we continue to work together for a better tomorrow."
"Our iconic purple bag is a symbol of generosity and we're proud
that The Crown Royal Purple Bag Project can help give back to those
who have given so much of themselves," said Sophie Kelly, SVP, Whiskies, Diageo NA.
"We're so grateful for the support of Kane and our veteran
partners, as well as Packages from Home and Minority Veterans of
America, as we continue to give back to those who protect and serve
our country."
While life looks different today than it did before, Crown Royal
hopes you raise a glass at home while listening to the "Homesick
(Veterans Version)." As always, please drink responsibly.
About The Crown Royal Purple Bag Project
After over a
decade of giving back to military servicemembers, in 2018, Crown
Royal formally launched The Purple Bag Project to use the brand's
iconic purple bags in a greater, more purposeful way. In
partnership with non-profit Packages From Home, Crown Royal
announced its goal of packing one million care packages for
American military heroes by the end of 2020.
About Crown Royal
Crown Royal Canadian Whisky is the
number-one selling Canadian whisky brand in the world and has a
tradition as long and distinctive as its taste. Specially blended
to commemorate a grand tour of Canada made by
King George VI and Queen
Elizabeth of Great Britain in 1939, Crown Royal's
smooth, elegant flavor and gift-worthy presentation reflect its
regal origins – it is considered the epitome of Canadian whisky.
For more information, visit www.crownroyal.com. Crown Royal
encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands
including Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One
vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us
at www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and
ways to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
About Kane Brown
With
his #1 Billboard 200
release, Experiment, Kane
Brown became the only male country artist in more than 24
years to debut at the top of the Billboard 200,
and only one of three country artists to top
the Billboard 200 chart all year (2018). An
"artist to pay attention to" and "the future of country"
(Billboard), Brown was named a Breakthrough Artist of the Year by
the Associated Press and one of "31 People Changing the South"
(Time).
The AMA, ACM, Billboard and People's Choice Award winning and
nominated artist is one of only five country acts with multiple 5X
Platinum hits (joining Luke Bryan,
Florida Georgia Line, Sam Hunt and Taylor
Swift). Brown first topped
the Billboard Top Country Albums chart with the
release of his self-titled debut album (2016) and again with the
release of Kane Brown Deluxe Edition (2017), which
debuted at #1 on the Billboard Top Country Albums
and Top 5 on Billboard 200.
With his debut album, Brown made history by becoming the first
artist to top all five Billboard Country Charts
with his breakthrough #1 Top Country Album; #1 debuting Country
Digital Song, the 5X Platinum "Heaven" and #1 Country Airplay, Hot
Country Song and Country Streaming Song, the 5X Platinum "What
Ifs." For more on Kane Brown,
visit KaneBrownMusic.com.
About Packages From Home
Packages From Home is a
501(c)(3) non-profit organization, founded by an Army mom after she
realized that her son was the only soldier in his unit receiving
care packages and letters from home. Today, Packages From Home
serves active duty U.S. military members from all branches who are
stationed or deployed overseas, as well as homeless,
transitioning, and at-risk veterans by providing them with
requested food, hygiene, and entertainment items to boost morale
and quality of life. Since 2004, Packages From Home has
shipped more than 115,000 care packages and 282,000 lbs. of
bulk supplies overseas, provided more than 66,000 lbs. of food and
personal care items to homeless veterans, and served over 575,000
individual servicemembers. In 2020, in partnership with The Crown
Royal Purple Bag Project, and in service of the "Homesick (Veterans
Version)" track, Packages From Home will expand its distribution
network beyond the military to also include other American heroes
such as frontline workers, essential workers and healthcare
workers.
About Minority Veterans of America
Minority Veterans
of America (MVA) is a non-partisan, non-profit organization that
was designed to create belonging and advance equity for
underrepresented veterans, such as womxn, people of color, LGBTQ,
and religious minorities. The organization aims to transform the
narrative of the American veteran by building an interconnected
community, fostering greater understanding of our memberships'
identities, and serving minority veterans through the development
of targeted programming and advocacy. For more information, visit
www.minorityvets.org.
CONTACTS:
Cristina Rodriguez
TAYLOR
(704) 644-6915
CRodriguez@taylorstrategy.com
Michelle Sibley
DIAGEO
(646) 223-2168
Michelle.Sibley@diageo.com
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SOURCE Crown Royal