NEW YORK, Jan. 21, 2020 /PRNewswire/ --
(Final) roses are red,
And in a Bachelor Nation debut,
Smirnoff Seltzer has a few Rosé options
for you!
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8672951-smirnoff-official-hard-seltzer-the-bachelor/
ATTENTION BACHELOR NATION: In a coupling that no one
could anticipate, Smirnoff Seltzer has teamed up with The
Bachelor, The Bachelorette and Bachelor in
Paradise to dub the brand's line of zero sugar rosé flavored
seltzers as the "Official Hard Seltzer of The Bachelor." To
kick-off the partnership, Mike
Johnson – fan-favorite from The
Bachelorette – stopped by a watch party in Brooklyn last Monday night with a handful of
roses and Smirnoff Seltzer Rosé premium malt beverages to surprise
viewers enjoying the latest Bachelor episode.
During the watch party, Mike hosted the night's festivities,
sharing his favorite moments of the show in real time, while also
treating attendees to Bachelor-inspired giveaways. Fans were
also able to take pictures, chat with Mike on the latest cast
looking for love and sample Smirnoff Seltzer Rosé variants.
"What I love about Smirnoff Seltzer is that it tastes good and
doesn't come with any extra drama," Mike
Johnson joked in front of fans at the event. "It
seriously has everything you could want in a seltzer. Zero sugar? I
love that! A delicious rosé flavor? Of course, there are four - I
know my fridge will be stocked for me and my friends to enjoy while
watching my boy find love during each week's show."
The real question: What do Smirnoff Seltzer and Bachelor Nation
have in common? Well, if we have learned anything recently, people
love hard seltzers and everything Bachelor related. In the
midst of a new season of unforgettable moments and rose ceremonies
unlike any other, Smirnoff will debut its "Will You Accept This
Rosé?" hard seltzer campaign to encourage fans (21+) to take in
the show's finest moments while responsibly enjoying a Smirnoff
Seltzer Rosé.
"The Bachelor franchise has one of the most loyal and
avid fanbases around today, and they're constantly looking for
lower calorie options to enjoy while indulging in the show's weekly
entertainment," said Krista
Kiisk, Brand Director, Smirnoff. "The 'Will You
Accept This Rosé' campaign was a natural way for Smirnoff to
authentically tie into that culture and provides an extremely
relevant platform for us to reach fans at various different touch
points from digital and social to events and in-store
activations."
The Smirnoff Seltzer "Will You Accept This Rosé?" campaign
launched with digital and social in conjunction with the new
season, and the brand has partnered with a few favorites from
across the franchise to ensure all of Bachelor Nation knows that
the best, go-to accessory to watch any of the latest episodes is
one of the variants from its Smirnoff Seltzer Four Ways to
Rosé Premium Malt Beverage pack, which includes
Raspberry Rosé, Strawberry Rosé, White Peach Rosé and Pink Apple
Rosé flavors. Each contain only 90 calories, zero sugar and one
carb* so whether or not you're a fan of The Bachelor,
saying yes to delicious Rosé flavor without the sugar is something
everyone (of legal drinking age) can agree on!
Bachelor and Smirnoff Seltzer fans alike will also
be in for a treat when signage starring a few familiar faces begins
popping up in-stores as well as a few additional surprise
appearances in select local markets (more details coming soon).
This summer, Smirnoff will also be releasing a limited-time,
Bachelor-themed pack featuring the 4 Ways to
Rosé options, which includes Raspberry Rosé, Strawberry
Rosé, White Peach Rosé and Pink Apple Rosé flavors, for a suggested
retail price of $15.99 for a 12-pack
of 12 oz. cans. and are hitting shelves nationwide.
No matter if you're on a journey to find love or just looking
for a new hard seltzer, Smirnoff reminds you to please drink
responsibly.
*Per 12 fl. oz.-Average Analysis: Calories-90; Carbohydrates-1
G; Protein-0 G; Fat-0
THE BACHELOR and all related characters and elements © & ™
Warner Bros. Entertainment Inc. (s20)
About Smirnoff
The Smirnoff portfolio offers a
variety of options across vodka and flavored malt beverages.
Current offerings include the world's number-one selling Smirnoff
No. 21 Vodka, the top-selling line of flavors in North America, the Smirnoff Zero Sugar
Infusions line, and ready-to-serve flavored malt beverages
including Smirnoff Seltzer, Smirnoff Ice and Smirnoff Ice
Smash.
From culturally relevant limited editions to new innovations and
zero sugar offerings, Smirnoff has always been known for quality
and affordability, and prides itself on having something for
everyone.
The Smirnoff brand traces its vodka heritage back to 19th
century Russia and is now enjoyed
in over 130 countries worldwide.
Visit www.smirnoff.com for more information, or follow us on
Instagram, Twitter, Pinterest and Facebook. Please drink
responsibly.
About DIAGEO
DIAGEO is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
DIAGEO is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
DIAGEO, our people, our brands, and performance, visit us at
www.diageo.com. Visit DIAGEO's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about DIAGEO North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
nicole.anastasi@2bsquaredcommunications.com
704-796-9992
Sahara Price
Taylor
sprice@taylorstrategy.com
212-714-5726
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SOURCE Smirnoff