DALLAS, Oct. 25, 2019 /PRNewswire/ -- Continuing its
mission to collaborate with those pushing boundaries on the
cultural frontier, last night Bulleit unveiled limited-edition
3D Printed Sneakers at the Bulleit 3D Printed Frontier
Experience in Dallas, TX. The
launch is the latest iteration of the Bulleit Frontier Works
project that celebrates those who are pushing the frontier of their
craft and who share the same pioneering spirit that Bulleit was
founded on.
Fashion, art, mixology, technology and design converged in the
space, bringing people together for an immersive and innovative 3D
printed experience. With the jaw-dropping Bulleit 3D printed
bar as the backdrop, the sneakers were on display for the first
time for attendees to look, touch and feel. Guests also tasted some
of the world's first 3D printed cocktails, while enjoying
music from DJ Blake Ward.
Bulleit created the first-of-their-kind, 3D printed
limited-edition sneakers in collaboration with industrial designers
and manufacturers at cutting-edge firm Tangible Creative and
nationally recognized, Dallas-based artist Kyle Steed. The sneakers took more than 200
hours to develop and required a machine running for an additional
twelve days straight to produce. The sneaker design was inspired by
Kyle Steed's personal interpretation
of what it means to be on the Frontier of culture, depicting
a variety of human elements that come together to make-up the
community that Steed reminds us is so important to give meaning to
innovation.
"The sneaker and mural designs represent the community of
artists, designers and leaders in tech and innovation who come
together to push the boundaries of the cultural frontier," said
artist partner Steed. "When we talk about innovation, it's just as
much about human connection as it is technology. Where we are
many parts ourselves as individuals, only by coming together as a
community of creators and innovators can we make something
bigger."
Select pairs of the Bulleit 3D Printed Sneakers will be
available to purchase for those 21 and older for a retail price of
$250 USD starting October 25 at 10am
ET via top online sneaker retailer Sneaker
Politics.
Prior to Dallas, the Bulleit 3D
Printed Frontier Experience made stops in: Oakland, CA at the city's historic Sixteenth
Street Station; Austin, TX; and,
most recently, New York City
during the 18th annual Tribeca Film Festival. The 3D sneaker
launch event at the historic Ervay Theater in the Cedars
neighborhood of Dallas-Fort Worth
marked the fourth stop on a nationwide tour of the 3D Printed
Frontier Experience.
"As the Bulleit 3D Printed Frontier Experience moves across the
country, we are seeking new collaborators and pioneers on the
frontier of 3D printing who can enhance everything around our 3D
printed bar experience," said Sophie
Kelly, Sr. Vice President of Whiskey at Diageo North
America. "It's important to us to collaborate closely with
people from the local communities we visit, and Kyle Steed and Tangible Creative are both
pushing the boundaries of their craft in fresh and exciting ways.
With the launch of our new limited-edition 3D Printed Sneakers in
Dallas, together we are
reimagining the bar experience in 3D – which includes where people
drink, what people drink, what people are wear wearing, and what
people are talking about."
The Bulleit 3D printed bar was created in collaboration
with architecture and design practice
FAR frohn&rojas and the 3D fabrication team
at Machine Histories. The 3D printed cocktails were created in
partnership with robotics pioneer from Print A Drink
Benjamin Greimel.
Whether creating some of the world's first 3D printed cocktails,
the world's largest tattoo billboard or giving new life to the old
craft of neon signs, all of the Bulleit Frontier Works projects
highlight a diverse and wide array of interesting people who are
creating previously unimaginable experiences. Bulleit invites those
21+ to join the brand on the modern cultural frontier and reminds
those who do join the brand to please drink responsibly.
To learn more about the Bulleit Frontier Works program, head to
Bulleit.com/FrontierWorks
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit is one of the
fastest-growing whiskeys in America, founded in 1987 by
Tom Bulleit, who attributes that
growth to bartenders and cultural partners who've adopted it as
their own. The Bulleit Frontier Whiskey portfolio is distilled and
aged in the Bulleit family tradition, using a distinctive high rye
recipe, which gives them a bold, spicy taste. Most recently,
Bulleit Barrel Strength Bourbon won a Double Gold medal and Best
Straight Bourbon at the 2018 San Francisco World Spirits
Competition.
Now ranked as one of the fastest-growing whiskeys in America,
Bulleit Distilling Co. calls Shelbyville,
Ky. home since the 2017 opening of its state-of-the-art
distillery and the much-anticipated spring 2019 opening of its
high-tech and sensory-rich Visitor Experience. Guests will have the
opportunity to learn more about the past, present and future of
Bulleit when visiting this latest addition to the Kentucky Bourbon
Trail®. For more information, visit www.bulleit.com or follow
@Bulleit on Instagram.
ABOUT KYLE STEED
Kyle Steed is an artist based in
Dallas, Texas. His work attempts
to deal with scale, both large and small, and challenges our
perspective. From adorning the roofline of Downtown Dallas to his home studio in
Oak Cliff, Steed is no stranger to
taking on new challenges. A native of the Southeast, Kyle calls
Texas his home now with his
family.
ABOUT TANGIBLE CREATIVE
Tangible Creative is an industrial design and manufacturing company
based out of Newark, New Jersey.
Tangible was founded by Eugene
Chang, Nevaris A.C., and Aaron
Lehr who met while students at the Parsons School of Design. Tangible Creative
specializes in using technology to translate ideas from intangible
concepts into tangible forms.
ABOUT DIAGEO
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Media Contacts
Alex Stathis, Taylor
astathis@taylorstrategy.com
212-714-5723
Phil Pearson, Diageo
phillip.pearson@diageo.com
646-223-2309
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SOURCE Bulleit Frontier Whiskey