NORWALK, Conn., May 14, 2019 /PRNewswire/ -- Get ready to
soar into summer atop the most colorful new hydroplane pool float,
custom designed by Smirnoff Seltzer, FUNBOY and Jason Woodside and sure to make this summer the
most fun one yet.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8540551-smirnoff-seltzer-funboy-hydroplane-pool-float/
To celebrate Smirnoff Seltzer's portfolio, including brand new
"Four Ways to Rosé" pack featuring Pink Apple Rosé, White Peach
Rosé, Strawberry Rosé and Raspberry Rosé, the brand partnered with
adult pool float company FUNBOY and acclaimed artist Jason Woodside to create a one-of-a-kind
hydroplane speed boat pool float inspired by the delicious Smirnoff
Seltzer flavors.
"Everyone knows summer is the season of beach vacations, boat
rides on the lake and floating the warm days away in the pool,"
said Krista Kiisk, Brand Director,
Smirnoff Seltzer. "Now we get to do all of those things on the
coolest float around! Knowing Smirnoff Seltzer is a brand that
embodies 'fun,' it was an easy choice to partner with one of the
most fun companies out there: FUNBOY. We're beyond excited to bring
even more fun to Smirnoff Seltzer lovers this summer with the
introduction of the Smirnoff Seltzer x FUNBOY pool float, featuring
a one-of-a-kind structure from FUNBOY and designed by one of our
favorite artists, Jason Woodside,
with inspiration from our Smirnoff Seltzer flavor portfolio."
The one-of-a-kind Smirnoff Seltzer x FUNBOY pool float is the
perfect addition to a day at the pool sippin' on Smirnoff Seltzer's
new Rosé flavors. The limited time only float can now be purchased
at
https://www.funboy.com/pages/smirnoff-seltzer-x-funboy-artist-collab
for $99, with net profits supporting
Smirnoff's Seltzer's goal of making sure everyone has the most fun
summer yet.
That's right, the float is just the beginning of summer fun from
Smirnoff Seltzer. This summer, Smirnoff Seltzer will also launch a
Fun Fund to literally fund fun for some lucky consumers aged 21 and
older leveraging net profits from all Rosé Seltzer-inspired float
purchases.* Be sure to keep an eye on @SmirnoffUS for more details
on how you can enter to have your summer fun funded by Smirnoff
Seltzer.
"We're thrilled to be collaborating with Smirnoff Seltzer to
create this awesome float for summer, especially since it will
continue giving back as it sells to fund fun experiences," said
Blake Barrett - Co-Founder, FUNBOY.
"We felt that the hydroplane structure, a first-of-its-kind float
that comfortably accommodates two people was the perfect fit to
work with Jason Woodside and
Smirnoff Seltzer on. It gave Jason a wild 3D floating canvas to
bring his colorful design to life as floating yet functional art.
Jason's bright colors and loud patterns combined with the FUN of
the Smirnoff Seltzer brand will deliver the most amazing summer
experiences and hopefully a few friendly 'hydroplane' races with
multiple floats in the pool."
In addition to FUNBOY's pioneering design excellence that has
jumpstarted the trend of adult pool floats, consumers have been
saying "yes way to rosé" for years, with rosé wine outpacing the
wine category in a 76 percent year-over-year dollar increase.** Now
Smirnoff Seltzer is expanding the beloved wine flavor into the
Seltzer category, adding to the brand's current Raspberry Rosé
offering with three more tasty options including Pink Apple Rosé,
White Peach Rosé and Strawberry Rosé that are only 90 calories
each, and contain zero sugar and one (fun) carb.*** All four new
flavors are available in a variety 12-pack for $15.99. In addition to the brand new "Four Ways
to Rosé" variety pack, Smirnoff Seltzer is adding a Piña Colada
flavor to its portfolio. The tropical explosion of ripe, fresh
pineapple and rich, creamy coconut will be available in a 6-pack
for $8.99 and in a variety 12-pack
along with Raspberry Rosé, Berry Lemonade and Cranberry Lime for
$15.99.
Just remember, while pool floats are intended to be enjoyed on
water, it is recommended you consume alcohol safely on land.
Smirnoff Seltzer is all about quality and not quantity, so please
enjoy products responsibly.
* Fun Fund is not for charity. For definition of net profits
& full details, see rules at contest website. NO PURCHASE
NECESSARY. U.S., 21+.
** IRI Unify – L52WE 09/09/2018,
Total US MULO
*** 12 fl. oz.-Average Analysis:
Calories-90; Carbohydrates-1 G; Protein-0 G; Fat-0
About Smirnoff Seltzer and Smirnoff Ice
Smirnoff Seltzer, along with Smirnoff Ice is part of Diageo's
flavored malt beverage portfolio. All of the products in the
portfolio are ready to serve and include Smirnoff Ice Original,
Smirnoff Ice Flavors, Smirnoff Ice Smash and Smirnoff Seltzer.
Please enjoy responsibly, and log on to www.smirnoff.com for more
information.
Follow us on Twitter (@SmirnoffUS) and like us on Facebook
(www.facebook.com/smirnoff) for news and information about Smirnoff
Seltzer. Premium Flavored Malt Beverage. The Smirnoff Co.,
Norwalk, CT.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies,
Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys,
Don Julio, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About FUNBOY
Founded by 4 family members in 2015, FUNBOY (www.FUNBOY.com) is a
Venice California based purveyor
of original designer floats and summer essentials for adults who
refuse to grow-up. FUNBOY's founding mantra is that life should be
exciting and spontaneous, filled with the epic adventures and
stories that are born when you let yourself go. The company was
founded on a beach and the founding team continues to draw
inspiration from warm waters, awesome people and amazing places
along the journey. There is a bit of FUNBOY in all of us - share
your FUNBOY by tagging @FUNBOY on Instagram.
MEDIA CONTACTS
Jamie Hakim
Diageo
Jamie.Hakim@diageo.com
646-223-2314
Sami Ryan
Taylor
sryan@taylorstrategy.com
312-577-7619
PLEASE DRINK RESPONSIBLY. Smirnoff Seltzer. Premium Flavored
Malt Beverage. The Smirnoff Co., Norwalk,
CT.
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SOURCE Diageo