NEW YORK, Feb. 20, 2019 /PRNewswire/ -- BUCHANAN'S
Blended Scotch Whisky is proud to announce the release of
BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited
Edition Design. The custom design of the award-winning
12-year-old blend was created by global Latin music artist J
Balvin, who has partnered with the brand for its Es Nuestro
Momento campaign since 2016. The exclusive release marks the
brand's first-ever product collaboration and represents its
commitment to celebrating the greatness of the Latin community.
Much like the brand's founder James
Buchanan, a Scotch Whisky pioneer and one of the most
celebrated businessmen of his era, J Balvin has pursued his
dreams and pushed boundaries in music, making significant
contributions to mass culture while staying true to his roots.
Through the J Balvin limited edition design, the brand toasts the
impact of Latin culture on art, music, fashion and beyond, and all
those leaving their mark on the world.
"When we began our partnership with J Balvin in 2016 to launch
our Es Nuestro Momento campaign, we aimed to empower a new
generation of Latinos with the belief that their cultural pride is
key to unlocking true greatness, " commented Tara King, BUCHANAN'S Blended Scotch Whisky
Senior Brand Manager at Diageo North America. "We hope the
BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited Edition
Design is a source of pride and inspiration to this unstoppable
community doing incredible things."
During the multi-year partnership, the brand and J Balvin have
worked to bring the Es Nuestro Momento spirit to life.
Together, they have celebrated rising music talent, giving
producers and creators a chance to feature J Balvin on a track.
BUCHANAN's Blended Scotch Whisky has also sponsored Balvin's last
two U.S. tours, encouraging fans of legal drinking age to "leave
their mark" at the brand's Casa Buchanan's tour experience.
Most recently, they have spotlighted artistic talent with a
national pack design contest.
"I am so proud to have had the once-in-a-lifetime opportunity to
create a special pack design with BUCHANAN'S Blended Scotch
Whisky – a brand that has supported my career and the Latin
community for years, and an iconic whisky enjoyed by so many," said
J Balvin. "I drew inspiration from the colors and vibrancy of Latin
culture for the design, and I hope it makes people proud of
everything we continue to accomplish and contribute."
BUCHANAN'S DeLuxe Blended Scotch Whisky can be enjoyed
responsibly in J Balvin's signature 'La Familia' cocktail, with
guava juice, lemon juice, simple syrup and topped off with soda.
The BUCHANAN'S DeLuxe Blended Scotch Whisky x J Balvin Limited
Edition Design will be available until supplies last in CA,
TX, FL, NJ, NY, IL, AZ and CO wherever fine spirits are sold with a
suggested retail price of $31 (750
ml/bottle, 40% ABV).
For additional information on BUCHANAN'S Blended Scotch Whisky,
please visit www.BuchanansWhisky.com. Stay up to date with the
brand by following @BuchanansUS on Facebook, @BuchanansWhisky
on Instagram and @BuchanansUSA on Twitter.
CONTACTS:
DIAGEO North America
Daniel
Mazier
Daniel.Mazier@diageo.com
646-223-2108
Hunter Public Relations
Buchanans@hunterpr.com
212-679-6600
About BUCHANAN'S Blended Scotch Whisky
BUCHANAN'S
Blended Scotch Whisky is the ultimate choice for those who are
working hard to follow their dreams and who enjoy sharing their
success with others. BUCHANAN'S Blended Scotch Whisky is a proud
champion of Hispanic culture and believes Es Nuestro Momento
to celebrate the new generation of leaders and their contributions
to American culture. The BUCHANAN'S Blended Scotch Whisky brand has
more than 130 years of authentic heritage, and every bottle
represents James Buchanan's
commitment to creating the finest blended Scotch Whiskies. The
BUCHANAN'S Blended Scotch Whisky Portfolio features five
award-winning marques, including: BUCHANAN'S DeLuxe Blended Scotch
Whisky, BUCHANAN'S MASTER Blended Scotch Whisky,, BUCHANAN'S Select
Blended Scotch Whisky, BUCHANAN'S Special Reserve Blended Scotch
Whisky, and BUCHANAN'S RED SEAL Blended Scotch Whisky,. All of
these marques have been recognized in the most prestigious
international spirits competitions. For more information, visit
www.BuchanansWhisky.com or connect with us on Facebook:
www.facebook.com/BuchanansUS, Instagram:
www.instagram.com/BuchanansWhisky, and Twitter:
www.twitter.com/BuchanansUSA.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies; Smirnoff, Cîroc and Ketel One vodkas;
Captain Morgan; Baileys; Don Julio;
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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SOURCE Diageo North America