TAMPA BAY, Fla., Jan. 22, 2019 /PRNewswire/ -- Avast ye!
Captain Morgan is splashing down at the 2019 Gasparilla Pirate
Festival in Tampa Bay once again,
pledging up to $20,000 in Lyft Ride
Smart credits that provide safe transportation for fellow pirates
to take to or from their harbors – whether that be the annual
parade, a house party or wherever else their sails may carry
them.
Whether they're responsibly enjoying a grog of Captain &
Cola, singing a sea shanty with their crew or taking in the sights
Downtown, all Lyft users 21 and older who use the designated
"LIKEACAPTAIN2019" discount code on Saturday, January 26th will be given a
$20 credit toward their ride
fare. The discount will be available from 9:00 a.m. to 1:00
p.m.and 6:00 p.m. to 9:00 p.m. on
Saturday, January 26th. The Lyft ride is
valid within 5 miles of downtown Tampa. No respectable pirate would pass up an
offer this easy to plan ahead and be safe.
"It's a Captain's job to keep his or her crew safe – no excuses
– so we're making it easier for every Captain coming to Gasparilla
to do just that while having fun," said Linda Bethea, Vice President of Captain Morgan.
"As the exclusive ride-share partner of Captain Morgan and the
Gasparilla Pirate Festival, Lyft and its Ride Smart initiative is
something we hope many of the thousands of pirates coming to
Tampa will take advantage of this
weekend."
Captain Morgan took to the streets earlier this week to give
away official Captain Morgan pirate costumes to unsuspecting Lyft
riders who were lucky enough to get picked up by a Captain Morgan
wrapped car in the greater Tampa
Bay area. These 21 and older riders are now ready to party
#LikeACaptain at all of their Gasparilla festivities this weekend.
While costumes are no longer being distributed, the fleet of
special Captain Morgan Lyft vehicles
will remain in town through Gasparilla.
If you're attending the festival this year and are 21 or over,
stop by the Captain Morgan hospitality tent along the parade route
at Section #38 to enjoy some Captain Morgan Original Spiced Rum,
and keep an eye out for the Captain Morgan float riding in the
parade.
Don't scuttle your plans for a great Gasparilla and night out;
drink responsibly and use Lyft. Captain's orders!
About Captain Morgan
Captain Morgan, the original
party spirit, is the number one selling spiced rum and the third
largest spirits brand in the U.S. As the ultimate champion of fun,
Captain Morgan invites 21+ revelers to join his crew and live
#LikeACaptain. The Captain Morgan portfolio includes CAPTAIN
MORGAN® Original Spiced Rum, CAPTAIN MORGAN® Cannon Blast, CAPTAIN
MORGAN® LocoNut, CAPTAIN MORGAN® Apple Smash, CAPTAIN MORGAN®
Watermelon Smash, CAPTAIN MORGAN® Black Spiced Rum, CAPTAIN MORGAN®
White Rum, CAPTAIN MORGAN® Pineapple Rum, CAPTAIN MORGAN® Coconut
Rum and CAPTAIN MORGAN® Grapefruit Rum. For more information, visit
www.captainmorgan.com.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness. Diageo is listed on both the New York Stock
Exchange (DEO) and the London Stock Exchange (DGE) and our products
are sold in more than 180 countries around the world. For more
information about Diageo, our people, our brands, and performance,
visit us at www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information, initiatives
and ways to share best practice. Follow us on Twitter for news and
information about Diageo North America: @Diageo_NA. Celebrating
life, every day, everywhere.
MEDIA CONTACTS:
Joe
Guagenti
|
Kyra
Zeller
|
TAYLOR
|
DIAGEO
|
(212)
714-5711
|
(646)
223-2000
|
jguagenti@taylorstrategy.com
|
kyra.zeller@diageo.com
|
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SOURCE Captain Morgan