NEW YORK, July 11, 2018 /PRNewswire/ -- Tequila Don
Julio announces the release of Tequila Don Julio Reposado,
Double Cask, a limited-edition Reposado tequila finished in casks
used in the making of Buchanan's
Blended Scotch Whisky. Inspired by Don Julio González's innovative
spirit and passion to take the art of tequila making to new
heights, current Master Distiller Enrique de Colsa is continuing
the legacy by producing a truly unique tequila. The latest variant
to the portfolio is a rich and nuanced expression of Tequila Don Julio's traditional Reposado with
hints of whisky on the finish.
Tequila Don Julio Reposado, Double Cask is first matured in
American White Oak barrels for eight months as with Tequila Don Julio's traditional Reposado. The
tequila is then finished for 30 days in casks used in the making of
Buchanan's Blended Scotch Whisky.
This unique aging process creates a distinctive flavor profile that
is rich and complex.
Since Don Julio González revolutionized the tequila industry in
1942 when he began producing the spirit, the brand has always
sought to deliver innovative offerings that are also representative
of the quality that Tequila Don
Julio has been known for. Master Distiller Enrique de Colsa,
spent nearly three years perfecting this innovation, constantly
experimenting with the vast cask options available within the
Diageo portfolio. He landed on casks used in the making of
Buchanan's Blended Scotch Whisky
since it provided a wonderfully complex, new flavor offering that
still allows the notes of Tequila Don
Julio's signature Reposado to shine through.
Master Distiller Enrique de Colsa commented, "I spent three
years experimenting with various cask options to perfect the flavor
of this variant and I'm proud to introduce it to the U.S. I found
that finishing the tequila for one month in casks used in the
making of Buchanan's Blended
Scotch Whisky allowed me to create a tequila that perfectly
balances the core flavor of Tequila Don
Julio as well as the signature flavor of Buchanan's Blended Scotch Whisky. It's an
incredibly unique flavor profile that is excellent enjoyed
responsibly neat or on the rocks."
As Tequila Don Julio continues to
focus on providing innovative and ultra-premium variants for
tequila enthusiasts, the brand will also introduce the Tequila Don
Julio Reposado Private Cask program launching in the fall of 2018.
As part of the program, 300 limited-edition barrels have been
selected by Master Distiller Enrique de Colsa and aged for a total
of 10 months, which is two more months than traditional Reposado
and five times the base requirements for Reposado according to the
Tequila Regulatory Council. Participating retailers can order a
barrel to be sold in store, unique to each retailer and accompanied
by a personalized certificate of authenticity from the
brand.
Since Reposado was the first variant that Don Julio González
distilled under his name, the Tequila Don Julio Reposado Private
Cask program pays homage to the variant by providing tequila
aficionados with a limited-edition aged Reposado, never before
sold.
Tequila Don Julio Reposado, Double Cask will be available
beginning Summer 2018 while supplies last. It has a suggested
retail price of $59.99 and will be
available at participating retailers nationwide. Private Cask will
also be available at participating retailers around the country
beginning Fall 2018 and more detail can be found on our website,
www.DonJulio.com. The makers of Tequila Don
Julio remind you to enjoy Don
Julio in moderation and to drink responsibly.
Follow us on social media to learn more about our innovations,
events and more on Instagram at @DonJulioTequila and Facebook at
http://www.facebook.com/donjuliotequila.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere
Make The Right Move.™ Please Celebrate
Responsibly.
DON JULIO Tequila 40% Alc/Vol. ©2018 Imported by Diageo Americas,
Norwalk, CT
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SOURCE Diageo