NORWALK, Conn., June 25, 2018 /PRNewswire/ -- Summer is
finally here, and nothing screams fun in the sun like the greatest
holiday in the history of holidays ever – July 4th. Smirnoff Ice loves America
(it's made here, after all), so we take America's birthday very
seriously. So seriously in fact, we have created a flavor – Red,
White & Berry – in its honor. Back by popular demand,
limited-edition Smirnoff Ice Red, White & Berry brings the
perfect balance of patriotism and party to any summer celebration,
but especially Independence Day. We REALLY like Independence
Day.
BUT in case you haven't taken a close enough look at your
calendar – spoiler alert – this year's holiday falls on a Wednesday
- (yes, a Wednesday!), and at Smirnoff Ice, we believe that this is
unacceptable. To put it plain and simple, celebrating Independence
Day in the middle of the work week is, well…un-American. And we
won't stand for it. That's why we are asking people across the
nation to join together to give America the fun birthday party she
deserves - by taking a five-day weekend!
Here's how it works: Starting today, Smirnoff Ice is
calling on people across America to exercise their undeniable right
to patriotic fun by sounding off on Facebook or Instagram about how
they'd celebrate if they had a five-day weekend, because it's SO
obviously not doing work. By commenting on the contest post on the
@SmirnoffUS Facebook and Instagram pages, they will be entered for
the chance to be paid by Smirnoff Ice for the time that is being
taken off, allowing them to take July
5th and 6th off and celebrate all
things 'Merica the way she was meant to be celebrated (with your
boss's permission, of course).
"I think we can all agree that Wednesday isn't enough time
to celebrate America's birthday. Who wants to head back
to work and do work things, when you could be on a beach, on a boat
or on a mountain celebrating the good ole US of A?," said
Krista Kiisk, Brand Director,
Smirnoff Ice. "Smirnoff Ice is a brand that encourages people to
have fun, and we believe that America deserves more than 24
hours. That's why we're giving hard-working Americans the
chance to extend their holiday to a five day weekend by paying 100
people to take July 5th
and 6th off, so they can celebrate the Smirnoff Ice way,
with Red, White & Berry."
This Fourth of July, we hope that you will honor America's
birthday the way that it should be – with a toast to Uncle Sam and
Smirnoff Ice Red, White & Berry in-hand.
Just remember, whether you're celebrating with stars, stripes or
Smirnoff Ice, fireworks are meant be lit (responsibly of course),
but you shouldn't be. Smirnoff Ice Red, White & Berry is all
about quality and not quantity, so please enjoy our products
responsibly.
NO PURCHASE NECESSARY. Must be 21 or older. Ends 7/1. Winners
selected randomly. Prize is $500
(regardless of actual salary or employment status). Subject to
Rules at www.SmirnoffIceForAmerica.com.
About SMIRNOFF ICE Red, White & Berry and Smirnoff
ICE
Limited-edition SMIRNOFF ICE Red, White & Berry,
along with Smirnoff ICE is part of Diageo's flavored malt beverage
portfolio. All of the products in the portfolio are ready to drink
and include Smirnoff ICE Original and Flavors, Smirnoff ICE SMASH
and SMIRNOFF Spiked Sparkling Seltzer. Please enjoy
responsibly, and log on to www.smirnoff.com for more
information.
Now available in cans, SMIRNOFF ICE Red, White & Berry has
an amazingly cool taste of blue raspberry, cherry and citrus
flavors all combined for a blast of fun that can be enjoyed solo or
blended perfectly in crowd-pleasing cocktails. A flavored malt
beverage, at 4.5% alcohol by volume (ABV) and a suggested retail
price of $8.99 for a six-pack of 12
oz. cans, you can also grab Red, White & Berry in a 24 oz.
bottle.
Follow us on Twitter (@SmirnoffUS) and like us on Facebook
(www.facebook.com/smirnoff) for news and information about Smirnoff
US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS
Jamie Hakim
Diageo
Jamie.Hakim@diageo.com
646-223-2314
Alex Stathis
Taylor
astathis@taylorstrategy.com
212-714-5723
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SOURCE SMIRNOFF