NEW YORK, May 17, 2018 /PRNewswire/ -- Distilled. Distinct.
Delicious. Dedicated. Here's to AMERICAN ANTHEM! Diageo, a
global leader in beverage alcohol, is proud to introduce its
new-to-world, 5X distilled vodka, AMERICAN ANTHEM. This
exceptionally smooth vodka offers a premium finish for a great
value and is rooted in giving back.
Proudly American, this new brand of vodka is uniquely designed
to celebrate the American spirit. American Anthem will donate
$1 from each bottle made, split
between 'Operation Gratitude' and 'The Mission Continues' -- two
exceptional charitable organizations that are dedicated to
strengthening and supporting military personnel and their
families.
With ingredients sourced from America's heartland, this
brand-new American vodka uses corn from Indiana and Iowa for a product that is delicious,
versatile, and gluten-free. American Anthem is the perfect
complement to backyard cookouts, rooftop parties, happy hour or by
poolside, and it invites us to come together and unify.
"American Anthem inspires us to unite with the pride, the
generosity, the people and the uniquely American values of the
place we call home," said Ryan
Robertson, Brand Director, American Anthem. "It's a
privilege to partner with two great charitable organizations,
'Operation Gratitude' and 'The Mission Continues', and we're
honored to be able to offer additional local engagement
opportunities for consumers to give-back with these partners via
our brand website."
"We are excited to partner with American Anthem to expand our
support of our Military and our mission to give everyone over legal
drinking age a way of expressing their appreciation to those who
serve," said Kevin Schmiegel, Chief
Executive Officer of Operation Gratitude. "Providing opportunities
like this for our nation to say 'Thank You' to service members and
their families is critically important, because so many grateful
citizens want to do so, but many don't know how."
"Our partnership with American Anthem vodka is an exciting new
opportunity for The Mission Continues," said Spencer Kympton, president of The Mission
Continues. "Their contribution will further propel our efforts to
empower veterans creating a positive impact in
communities nationwide."
Let's celebrate the American spirit. For delicious American
Anthem cocktail recipes and to find out where you can purchase the
product, visit us at www.AmericanAnthemVodka.com and follow us
on Instagram and Facebook, @AmericanAnthemVodka.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness. Diageo is
listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE) and our products are sold in more than 180
countries around the world. For more information about Diageo, our
people, our brands, and performance, visit us at www.diageo.com.
Visit Diageo's global responsible drinking resource,
www.DRINKiQ.com, for information, initiatives, and ways to share
best practice.
To learn more about charity partners visit:
Operation Gratitude at https://www.operationgratitude.com/ and
The Mission Continues at https://missioncontinues.org/
Follow us on Twitter for news and information
about Diageo North America: @Diageo_NA.
Visit us @ www.AmericanAnthemVodka.com
Follow us on social media @AmericanAnthemVodka
CONTACT:
Jamie Hakim, Diageo North
America
Jamie.hakim@diageo.com
Marcy Polanco, JOY Collective
Marcy@joycollective.com
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SOURCE Diageo North America