TULLAHOMA, Tenn., May 10, 2018 /PRNewswire/ -- For more than a
century, both George Dickel Tennessee Whisky and McIlhenny
Company's TABASCO® Brand Pepper
Sauce, have celebrated their Louisiana and Tennessee roots and legacy of craftsmanship.
Now, with George Dickel TABASCO Brand Barrel Finish available in
stores this May, these two iconic brands are coming together in one
bottle.
Finished in barrels used to age tabasco peppers for three years,
George Dickel TABASCO Brand Barrel Finish has a deliciously spicy
flavor. George Dickel takes its
Tennessee whisky and rests it in
these barrels for 30 days, allowing the spice and flavor imparted
on the wood from the tabasco peppers to add its unique finish.
TABASCO Brand Pepper Sauce is then
distilled to create an essence, which is carefully blended together
with the whisky to create George Dickel TABASCO Brand Barrel
Finish. The result is a deliciously spicy shot, which recently won
a Gold Medal at the 2018 San Francisco World Spirits
Competition.
"George Dickel Tennessee Whisky and TABASCO are two of the most
iconic brands the South has to offer for a reason – the
craftsmanship that goes into creating these products is the real
deal," said Jeff Parrott, Director
of American Whisk(e)y Development at Diageo. "Both brands have such
a rich history, and we're proud to collaborate with our friends at
McIlhenny Company to marry their unique flavor with our quality
Tennessee whisky."
With summer right around the corner, the release of George
Dickel TABASCO Brand Barrel Finish signals the return of longer
days, livelier nights and good times. For consumers looking for the
perfect mix of fun and flavor, it can be enjoyed as a shot with
celery salt on the rim, or with pickle juice or an ice chaser.
Whether enjoyed at your local barbeque spot or backyard
party, a shot of Hot Dickel provides a peppery kick, but goes down
with a smooth finish.
Hitting shelves nationwide in May, George Dickel TABASCO Brand
Barrel Finish carries a suggested retail price of $24.99 for a 750 mL bottle and is also available
in 50 mL and 1L sizes. The alcohol by volume is 35% (70 proof).
Like the rest of George Dickel Tennessee Whisky brand's offerings,
this shot is meant to be enjoyed responsibly.
About George Dickel Tennessee Whisky
Back in the late 1800's, George
Dickel worked to fulfill his dream for crafting the
smoothest Tennessee Whisky around. Over a century later, we
continue to honor George's timeless values and tradition.
Legend has it that early on George discovered that whisky
made in the cold winter months tasted smoother. Today we
honor this tradition by chilling our whisky before filtering it
through sugar-maple charcoal so it's mellow as moonlight just how
George liked. For more information, please visit
www.GeorgeDickel.com and always remember to drink responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About McIlhenny Company
McIlhenny Company produces TABASCO® Brand products, which
are sold in 195 countries and territories around the world and
labeled in 25 languages and dialects. The 150-year-old company
makes a line of pepper sauces, including its
world-famous TABASCO® Brand Original Red
Sauce, Green Jalapeño Sauce, Chipotle
Sauce, SWEET & Spicy Sauce, Habanero
Sauce, Garlic Pepper Sauce, Buffalo Style Hot Sauce,
and Sriracha Sauce.
Media Contacts
Allison Fleischer
DIAGEO
Allison.fleischer@diageo.com
803-984-6434
Joe Clarkson
Taylor Strategy
jclarkson@taylorstrategy.com
704-644-6912
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SOURCE DIAGEO