NORWALK, Conn., May 2, 2018 /PRNewswire/ -- SMIRNOFF™ Spiked
Sparkling Seltzer Raspberry Rosé flavor is making its debut just in
time for summer. You're welcome. Rooftop drinks, poolside parties,
backyard barbeques, beachside bon fires; welcome to the ultimate
drink for summer 2018.
SMIRNOFF's newest hard seltzer flavor, Raspberry Rosé, will be
available across the country this summer for all your Rosé needs. A
crisp and refreshing tasting premium malt beverage with a bubbly
blend of raspberry and rosé flavor, it has only 90 calories per 12
oz. serving! Rounding out the goodness, SMIRNOFF's Raspberry Rosé
has zero sugar and no artificial sweeteners, obviously.
"America's love affair with rosé is still going strong so our
Raspberry Rosé is a natural addition to our hard seltzer
portfolio," said Krista Kiisk, Brand
Director, Flavored Malt Beverages. "Whether you're someone who
enjoys a crisp cocktail with dinner or you're looking for the
perfect summer drink, at 90 calories and 1 carb the marriage of
raspberry rosé flavor with the refreshing taste of spiked seltzer
is guaranteed to be a crowd pleaser."
SMIRNOFF Spiked Sparkling Seltzer Raspberry Rosé, a beautiful
blush pink liquid, joins a family of bubbly-delicious flavors
including Berry Lemonade, Cranberry Lime and Watermelon. A flavored
malt beverage, at 4.5% alcohol by volume (ABV) and a suggested
retail price of $8.99 for a six-pack
of 12 oz. slim line cans you can also grab all four flavors in a
variety 12-pack beginning in mid-May.
Now, now… SMIRNOFF Spiked Sparkling Seltzer is
all about quality and not quantity so please enjoy our products
responsibly.
*Per 12 fl. oz.-Average Analysis: Calories-90; Carbohydrates-1
G; Protein-0 G; Fat-0
About SMIRNOFF Spiked Sparkling Seltzer and Smirnoff
ICE
SMIRNOFF Spiked Sparkling Seltzer, along with Smirnoff
ICE is part of Diageo's flavored malt beverage portfolio. All of
the products in the portfolio are ready to drink and include
Smirnoff ICE Original and Flavors, Smirnoff ICE SMASH and SMIRNOFF
Spiked Sparkling Seltzer. Please enjoy responsibly, and log
on to www.smirnoff.com for more information.
Follow us on Twitter (@SmirnoffUS) and like us on Facebook
(www.facebook.com/smirnoff) for news and information about Smirnoff
US.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas,
Captain Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
MEDIA CONTACTS
Jamie Hakim
Diageo
Jamie.Hakim@diageo.com
646-223-2314
Alex Stathis
Taylor
astathis@taylorstrategy.com
212-714-5723
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SOURCE SMIRNOFF