NEW YORK, May 1, 2018 /PRNewswire/ -- With
farm-to-table restaurants in every neighborhood, fitness bands on
every wrist and meditation a mainstream practice, the shift toward
conscious living is having a fundamental impact on how consumers
shop, eat and drink. Sixty-seven percent of Americans prioritize
healthy or socially-conscious food purchases1 and lower
alcohol-by-volume2 (ABV) cocktails are becoming staples
at the world's leading mixology bars. In a world where consumers
are increasingly aware of how they treat their bodies, how products
are made, and the impact of their decisions on the planet, the
brothers behind Ketel One Family-Made Vodka are delighted to
announce the launch of new Ketel One Botanical.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8316851-ketel-one-botanical-vodka/
Crafted with the care and passion of 11th generation
family distillers Carl Nolet Jr. and
Bob Nolet, Ketel One Botanical is
vodka distilled with real botanicals and infused with natural fruit
and botanical essences. Made with 100% non-GMO grain, this
first-of-its-kind 30% ABV spirit is an exceptionally smooth,
fresh-tasting drink with no carbs, no artificial flavors, no added
sugars, no artificial sweeteners and only 73 calories (40% fewer
calories than a glass of white wine3).
Ketel One Botanical launches as a series of three varietals in
beautifully illustrated, botanical-inspired bottles: Peach &
Orange Blossom, for those who enjoy lush, juicy white peaches
and bold notes of fragrant orange blossoms; Cucumber &
Mint, for those who appreciate crisp cucumbers and light tones
of fresh garden mint; and Grapefruit & Rose, for those
who seek zesty, mouthwatering grapefruit and the refined elegance
of rose petals.
The Nolet brothers looked back on 327 years of family distilling
in the small town of Schiedam, Holland, in order to look forward. "We've
created a fresh-tasting, delicious new spirit that honors our
family's legacy while reflecting the progressive values of today's
conscious consumers," explains Carl Nolet
Jr. "People care deeply about what they put in their bodies,
which is why we care deeply about what goes into every bottle."
The crafting of Ketel One Botanical starts with Ketel One
Family-Made Vodka (made with 100% non-GMO grain) which is blended
with the Nolet family's botanical recipe and re-distilled in small
batch copper pot stills. The spirit is then infused with
naturally-extracted essences of crisp, fragrant fruits and
botanicals for a revolutionarily smooth, fresh-tasting drink. "Just
as our father redefined the possibilities for vodka with the
exceptionally smooth crisp taste of Ketel One Vodka, we believe
Ketel One Botanical sets a completely new standard in spirits,"
says Bob Nolet.
The best way to experience the fresh taste of Ketel One
Botanical is a simple yet elegant, smooth-sipping cocktail. The
Ketel One Botanical & Soda:
- Grab a wine glass
- Fill it with ice
- Pour Ketel One Botanical (1.5 oz.)
- Top with sparkling water (3 oz.)
- Choose the garnish: fragrant herbs, crisp citrus or fresh
fruit
Ketel One Botanical (30% ABV) is available nationwide beginning
in May at your local spirits retailer for a suggested retail price
of $24.99 per 750ml bottle.
Whether it's after a hard day's work, or a hard workout, please
remember to enjoy Ketel One Botanical responsibly. For more
information please visit www.ketelonebotanical.com.
1 Label Insight Blog & Survey / Nielsen Global
Sustainability Survey 2017
2 Lower alcohol by volume defined as lower than that of
traditional spirits which is 40% ABV
3 Ketel One Botanical (per 1.5 oz.): 73 cal; 0g carbs;
0g protein; 0g fat; White Table Wine (per 5 fl. oz., USDA ARS,
National Nutrient Database May 2016):
121 cal; 3.82 carbs; 0.1g protein; 0g fat
KETEL ONE BOTANICAL. Made With Vodka Distilled With Real
Botanicals And Infused With Natural Flavors. 30% Alc/Vol. ©
Double Eagle Brands, B.V. Imported by Ketel One USA, Aliso Viejo,
CA.
About Ketel One Family-Made Vodka
Ketel One
Family-Made Vodka is a vodka rooted in authenticity, crafted
honoring tradition and sophisticated in taste. Ketel One Vodka is
produced in Schiedam, Holland by
the Nolet Family, who has been distilling fine spirits for 11
generations. Ketel One is crafted using the highest quality
ingredients such as 100% non-GMO grain. The super-premium vodka is
crafted from small batches using traditional copper pot stills,
including the original copper Pot Still #1 after which Ketel One is
named, together with modern distillation techniques.
In 2008, the Nolet Group and Diageo announced that they had
completed a transaction to form a new 50/50 company called Ketel
One Worldwide B.V. to own the perpetual exclusive global rights to
sell, market and distribute Ketel One® Vodka, Ketel One Citroen®
flavored vodka and Ketel One Oranje® flavored vodka. The Ketel One
brand is owned by Double Eagle Brands B.V.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and ways to
share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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Diageo North
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Bullfrog +
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KetelOneVodkaPR@bullfrogandbaum.com
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SOURCE Diageo