NEW YORK, April 24, 2018 /PRNewswire/ -- Bulleit
Frontier Whiskey is uniting with Tribeca Film Festival to celebrate
cultural creators from storytellers to innovators and those on the
frontier of film as part of a multiyear sponsorship. From
featuring Bulleit at all official Festival venues, parties, and
film afterparties, to co-sponsoring the Ninth Annual Tribeca
Disruptive Innovation Awards (TDIA) and launching the "Frontier
Works: Do Tanks," the deal represents a post-modern approach to
consumer engagement.
"This marks the beginning of our partnership with Tribeca Film
Festival. The Bulleit brand has been built by people, partnerships
and collaborations on the frontier of culture," said Sophie Kelly, Senior Vice President of North
American Whiskeys for DIAGEO. "The focus of this Frontier Works
partnership will be facilitating projects and telling stories on
the frontier of culture. Today we hold our first Frontier Works: Do
Tank, focusing on the frontier of urban disruption. The Do Tank
will be a series of collaborations which aim to generate real
projects and actions that will stir the frontier spirit in everyone
and create real impact in culture."
"The history of Bulleit's classic brand and its entrepreneurial
spirit perfectly align with Tribeca Film Festival," said
Pete Torres, COO, Tribeca Enterprises. "This first year is the
beginning of an exciting relationship that will spotlight Bulleit's
unique story and support storytellers at the Festival."
The move to sponsor the Tribeca Film Festival connects Bulleit
with exemplary storytellers and expands their partnership with
dozens of thought leaders in film, art and more. Priority
moments for Bulleit during the Festival include:
The Seagull Screening and Afterparty
As a brand built by Tom Bulleit,
who left his career as a successful lawyer to found the whiskey in
1987, Bulleit is stirred by entrepreneurial risk takers like Indie
film casts and crews who take risks to tell stories that inspire
them. To honor their work, Bulleit sponsored the afterparty
for The Seagull's world premiere, a film about taking risks
in love that was shot in a unique, new style and directed by a team
of visionaries.
The screening took place at BMCC Tribeca Performing Arts Center
on Saturday, April 21 followed by the
Bulleit-sponsored afterparty where Bulleit honored the cast and
crew in true frontier style.
TDIA Ceremony and Frontier Works: Do Tanks
Through their co-sponsorship, Bulleit Frontier Whiskey will help
present the diverse field of TDIA honorees – revolutionaries and
game-changers from a Nobel Peace Prize winner to the inventor of
the hashtag – whose breakthroughs are creating radical solutions to
some of the world's most vexing problems.
Bulleit will unite several disruptors for a powerful
conversation around change through a "Frontier Works: Do Tank,"
that will take place following TDIA. The Do Tank topic is
urban renewal and how to reinvent two of New York's most disruptive real estate
projects. Currently in various stages of development/redevelopment,
these projects are unfolding in real time, each facing their own
unique challenges.
"On April 24, disruptors,
creatives, and industry powerhouses will come together to
discuss the real-world application of renewable design
solutions. Bulleit Frontier Whiskey's community can now
participate and help power these collaborative
solutions," said Craig Hatkoff,
co-founder of Tribeca Film Festival who created and curates the
awards. "The true pioneering spirit of the
traditional frontiersman can now be applied to
modern frontiers of cutting-edge projects that will redefine
the cities of the future. Our hope is that by teaming up with
Bulleit Frontier Whiskey we can bring this ethos and sensibility to
the new frontiers of urban disruption."
Tribeca Film Festival 2019
Looking ahead, Bulleit plans to collaborate with Tribeca Studios
and Tribeca Film Festival on a frontier forging documentary
series.
As we celebrate Bulleit's collaboration with Tribeca Film
Festival, we hope disruptors and fans of the brand will join us in
raising a glass – responsibly, of course.
About Bulleit Frontier Whiskey
Bulleit was founded in
1987 by Tom Bulleit, whose Bulleit
Bourbon is inspired by a family tradition. Bulleit Rye, a straight
rye whiskey, was added to the portfolio in 2011 to critical
acclaim, and the brand's third variant, Bulleit Bourbon
10-Year-Old, was introduced in 2013. Bulleit whiskeys use a higher
proportion of rye grain, which gives them their distinctive bold,
spicy taste. Bulleit ranks as one of the fastest-growing whiskeys
in America, which Tom largely credits to word of mouth
recommendations. In 2014, Bulleit broke ground on a new
$115 million distillery located in
Shelbyville, Ky. The Bulleit
Distilling Co. opened in March 2017.
Guests are invited to learn more about the past, present and future
of Bulleit by visiting the Bulleit Frontier Whiskey Experience at
Stitzel-Weller in Louisville, Ky.,
a member of the Kentucky Bourbon Trail® tour. For more information,
visit www.bulleit.com.
About the Tribeca Film Festival
The Tribeca Film
Festival is the leading cultural event that brings visionaries and
diverse audiences together to celebrate storytelling in all its
forms, including film, TV, VR, gaming, music, and online work. With
strong roots in independent film, Tribeca is a platform for
creative expression and immersive entertainment. The Festival
champions emerging and established voices; discovers award-winning
filmmakers and creators; curates innovative experiences; and
introduces new technology and ideas through premieres, exhibitions,
talks, and live performances.
The Festival was founded by Robert De
Niro, Jane Rosenthal and
Craig Hatkoff in 2001 to spur the
economic and cultural revitalization of lower Manhattan following the attacks on the World
Trade Center. Now in its 17th year, the Festival has evolved into a
destination for creativity that reimagines the cinematic experience
and explores how art can unite communities.
www.tribecafilm.com/festival
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
Contacts:
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Megan
Beatty
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Phillip
Pearson
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Taylor
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Diageo
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704.644.6942
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646.223.2309
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mbeatty@taylorstrategy.com
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Phillip.Pearson@diageo.com
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SOURCE Diageo