LONG BEACH, Calif.,
April 13, 2018 /PRNewswire/ -- For
the second year in a row, and as part of the brand's "Live
Generously and Life Will Treat You Royally" campaign, Crown Royal
is enabling race fans of legal drinking age to submit names of
their military heroes for display on the Crown Royal Wall of
Gratitude.
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Today, Crown Royal and the Andretti Autosport team held a press
conference to announce the driving force behind the program, which
aims to honor military men and women at one of racing's most
legendary venues. Names of military honorees will be collected by
Crown Royal now through Memorial Day weekend, with a goal of 31,680
names. Each name will be engraved on a five-inch gold plaque and,
when placed side-by-side on the Wall of Gratitude, the plaques will
equal the length of one complete lap around the Indianapolis Motor
Speedway.
"Serving our nation is the most generous thing a person can do
for this country," said 2016 Indy 500 winner Alexander Rossi. "I have the utmost confidence
race fans will do their best for the Crown Royal Wall of Gratitude
by Indy 500 weekend, honoring so many deserving troops and
veterans."
To officially green flag the initiative, Rossi, along with
fellow Verizon IndyCar Series driver Marco
Andretti, Andretti Autosport CEO and Chairman Michael Andretti and Crown Royal Director of
Whisky Engagement Stephen Wilson
each submitted their own military hero's name to the Wall.
Representatives from Long Beach's
U.S. Vets also joined and were recognized as part of the
ceremony.
"At our heart, Crown Royal represents exceptional generosity.
For the past seven years, we've brought that to life honoring
servicemen and women during races in memorable and impactful ways,"
said Nicola Heckles, Brand Director of Crown Royal. "Following the
success of last year's program, we'll celebrate our nation's
heroes, past and present, on an even larger scale than last year
with our record setting military name collection."
Submissions will be accepted online at www.CrownYourHero.com,
and in-person during a variety of at-track executions leading up to
the biggest weekend in motorsports, including at the Andretti
Autosport Hospitality during Grand Prix of Long Beach weekend and during the Armed Forces
and Indy 500 weekends in Indianapolis.
"The month of May is such a thrilling experience for a driver
with all the history and prestige leading into to the Indy 500, but
this year part of my enthusiasm will be to support race fans in
honoring their heroes on behalf of Crown Royal on the Wall of
Gratitude," said Verizon IndyCar Series driver Marco Andretti.
Crown Royal's history of inspiring exceptional generosity in all
its forms goes back more than a decade. The brand has a
long-standing history of supporting those who serve our country. In
addition to collecting names for the Wall of Gratitude, Crown Royal
will be assembling care packages, during activations at
Indianapolis Motor Speedway, for deployed troops through their
ongoing partnership with Packages From Home.
Crown Royal asks that all race fans honor generously, but drink
responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King
George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth,
elegant flavor and gift-worthy presentation reflect its regal
origins – it is considered the epitome of Canadian whisky.
For more information, visit www.crownroyal.com. Crown Royal
encourages all consumers to please enjoy responsibly.
About Diageo
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain
Morgan, Baileys, Don Julio,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives and ways to
share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
About Andretti Autosport
Based in Indianapolis and led
by racing legend Michael Andretti,
Andretti Autosport boasts a wide racing portfolio rooted in
tradition and designed for success.
Together with Andretti Formula E and Volkswagen Andretti
Rallycross, Andretti Autosport fields multiple entries in the
IndyCar Series and Indy Lights,
along with entries in the FIA Formula E Championship and Rallycross
competition. Additionally, the team competes as Walkinghaw Andretti
United in the Australian Supercars category through partnership
with Walkinshaw Racing and United Autosports.
The global racing enterprise boasts four IndyCar Series
championships (2004, 2005, 2007, 2012), two Indy Lights titles (2008, 2009), one Pro Mazda
championship (2013) and one USF2000 championship (2010) and has
captured victory five times at the famed Indianapolis 500-Mile
Race (2005, 2007, 2014, 2016, 2017). Additionally, the team
holds two X Games Gold Medals and three Global Rallycross
championships (2015, 2016, 2017).
To share in the Andretti story, please visit online at
AndrettiAutosport.com and follow along on Twitter via
@FollowAndretti.
CONTACT: Caroline Boger,
704-644-6901
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SOURCE Crown Royal